Latka Blog
40 articles from the Latka blog in Business Software, newest first: $30M ARR, 14 Sales Hubs, and the 2016 Bet That Rebuilt LMS 365.
A dentist’s library project became a SharePoint consultancy, then a $30M ARR business living inside Microsoft Teams. Rasmus Holst on the 14-hub sales model, 108% net revenue retention, and the $20M round a bootstrapped company didn’t have to raise.
On stage in March 2024, CEO Prashanth Chandrasekar confirmed Stack Overflow revenue is above $125M, with ~60% now coming from its Teams SaaS product and 15,000 customers — a business that was almost entirely ads and job listings until 2019.
MP's payroll business topped out near $3M as pricing collapsed. Jason Maxwell's answer was to stop owning software and start distributing someone else's — a $7.8M run rate with zero engineers on the payroll.
Asked for AppDirect’s revenue, Daniel Saks said “Can’t disclose.” He did explain how it is earned: Bell Canada as the first customer, a platform fee plus a share of what partners sell, monthly fees from a few K to the hundreds of thousands, and a sales team where some large deals take “one rep.”
Every rival in flat-rate creative work resells freelancer time. Russ Perry put 470 of them on staff with benefits — and says the design was never the hard part.
Serge Barysiuk says PandaDoc delivers roughly 800 product updates to production a month across 40 teams. The CI pipeline is the part he sprints through; the flags, the rollout ladder and the packaged launch are the rest.
Jotform’s VP of enterprise operations would not confirm a revenue number on the Latka podcast. He explained everything else: two dozen in-house SEO people, video with a multi-year shelf life, and a free tier that closes the sale by itself.
Vendr can count how many products its customers buy in a category. In mature ones the number grows 25 to 30 per cent a year — which is the evidence behind Ariel Diaz's argument about speed.
A thousand customers at roughly $40,000 a year is $3.3 million a month — the same measurement two old GetLatka headlines each quoted in a different unit. Matt Straz explains why he never moved up-market.
Workable turns down million-dollar contracts deliberately, because winning them would cost the company the segment it already leads. Its CEO explains the trade.
In August 2020 Onfleet's CEO confirmed Latka's math: about $800K a month from roughly 900 customers paying about $900 each. Those customers ran over 3M delivery tasks a month through Onfleet's software with their own drivers or couriers, and Onfleet took no cut of the orders.
Typeform raised about $52M across four rounds, reached a $40M-plus run rate, and still had the whole $35M Series B sitting in the bank three and a half years later. Co-founder David Okuniev explains what that paid for.
Ahrefs grew from a $300K bootstrap in 2010 to roughly $100M ARR by 2021 — and an estimated $149.1M in 2024 — with zero funding and no sales team until the very end. Patrick Stox laid out the numbers at SaaSOpen in March 2024. Here is the dated record.
Productsup spent four years as an agency, then rebuilt as pure software with exactly one pricing lever. Expansion of 25-30% comes from customers loading more SKUs, and nothing else.
In November 2018, CEO Amanda Lannert put Jellyvision’s ARR north of $60M and its recognized revenue north of $50M, across 1,400 employer customers representing 18 million employees. Of the $27M raised, she said, only $6.6M ever reached the company.
Colin Earl bootstrapped Agiloft for thirty years and refused to give a revenue figure in two separate interviews. Both numbers on his profile turn out to be someone else's multiplication.
UENI's Companies House accounts show turnover of £138K for 2018, £180K for 2019 and £4.26M for 2022 (about $5.3M). In February 2019 Christine Telyan gave Latka no revenue figure: UENI was building small businesses' websites for free and hadn't started converting them.
The $100 million attached to Issuu is the price Bending Spoons paid, not revenue Issuu ever booked. Joe Hyrkin sold in July 2024 at just over $30M — and what he refused to do in 2021 is why the cheque landed the way it did.
Eric Boduch brought Pendo’s Q4 2017 marketing scorecard on stage: a webinar his advisers called uncool returned 1,272 leads at roughly $5 apiece. Here is what the machine looked like at $13.4M — and why he says that trade is gone.
In August 2025, Harvey CEO Winston Weinberg announced a milestone that shocked the enterprise software world: his legal AI startup had reached…
Every pricing page is three decisions wearing one design: what you charge for, how you package it, and what the number is. Here's how founders on the record made each call — including the ones who priced against salaries instead of software.
Horizontal software sells one function to everyone; vertical SaaS sells everything to one industry. The trade looks like a smaller market — until you see what owning an industry's workflow does to CAC, churn and pricing power.
The three cloud service models divide one question — how much of the stack do you want to manage yourself? — into three answers with very different customers, margins and businesses attached.
Salesforce reported $41.5B in revenue for fiscal 2026 (ended January 31, 2026), up 10%, and raised fiscal 2027 guidance to $46.1B-$46.4B in August 2026. Here is the filing-by-filing ladder, the subscription split, and what Informatica and Agentforce add.
G2's revenue reached an estimated $162.9M in 2024, per GetLatka's database. The last CEO-confirmed marker: Godard Abel's July 2022 pledge to Nathan Latka that G2 would break $100M ARR by year-end, off a ~$55M Series D run rate.
Ross Buhrdorf confirmed on tape in March 2024 that ZenBusiness more than doubled revenue from $41 million in 2021, putting it past $82 million. Four Latka interviews recorded between 2019 and 2024 trace the climb — and where the record disagrees with itself.
Serial entrepreneur Vivek Bhaskaran didn’t find overnight success with QuestionPro. Instead, he earned it through 18 years of building his customer experience…
Originally founded in 2015, Cognism was designed to be so much more than just another B2B sales solution. It’s an acceleration platform…
A month after closing a $25m Series A Round, Co-founder Bailey Pumfleet, who recently celebrated his 18th birthday, sat down with the…
Eleven SaaS examples across CRM, e-commerce, design and automation — every revenue, valuation and funding figure dated and pulled from live GetLatka company profiles.
Turnaround specialist and frequent Latka guest Derek O’Carroll, CEO, recently chatted with the GetLatka team about the whirlwind year at BrightPearl, a…
Recurring revenue is the load-bearing test for what counts as a SaaS company — and the interesting part is where it stops being obvious. Nine companies, with dated figures, at the edges of the definition.
RevGenius is the world’s largest and fast-growing community of revenue operations (RevOps) professionals. A RevOps professional integrates sales-funnel efforts with marketing campaigns…
If you do any type of online communication, chances are you’ve had a Calendly link thrown in at you at some point…
Billbee bills small online sellers seven cents an order. In October 2020 that added up to 180k a month across 9,000+ customers, grown roughly 70% in a year by other companies’ app stores rather than by a sales team.
Weebly’s $24 million run rate was never disclosed — it was reverse-engineered live from two numbers David Rusenko let slip. Here’s what the arithmetic assumed, and what Square’s acquisition filing later showed it missed.
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