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Email Marketing SoftwareChicago, IllinoisFounded 2014CEO Ajay Goel

GMass is their flagship product, which is a powerful email marketing automation tool that integrates with Gmail. The company was founded in 2015 by Ajay Goel and is based in San Francisco, California.

gmass.coLinkedInUpdated Oct 13, 2026
Annual revenue
$5.4M
Nov 2023 · Startups.fyi+59% YoY
Employees
11
Dec 2024
Customers
200K

GMass revenue

GMass' annual revenue was $5.4M in November 2023, the most recent reported figure. That is up 59% from $3.4M a year earlier.

$0
$2.5M
$5M
$7.5M
$1.4M
$2.4M
$3.4M
$5.4M
$8.6M
20202021202220232024
ReportedEstimateOne figure per year; a reported figure wins over an estimate
All 5 revenue readings, with sources
As ofRevenueSource
2020$1.4M–
Nov 2021$2.4M–
Nov 2022$3.4M–
Nov 2023$5.4MStartups.fyi
Oct 2024$8.6MEST.GetLatka estimate

– source not recorded

GMass competitors

GMass competes most directly with Lemlist, Woodpecker.co, mailshake, Reply and 1 other. It is the smallest of the six by revenue.

CompanyRevenueEmployeesCustomersFounded
Lemlist$53M16050K2018
Woodpecker.co$11.6M91–2015
mailshake$10M2449.9K2015
Reply$8.7M791K2016
Hunter$8M312M2015
GMass$5.4M11200K2014

#123 of 794 Email Marketing Software companies by revenue · category median $1.2M · See the ranking

GMass CEO, founders & employees

Ajay Goel founded GMass in 2014 and runs it as CEO. GMass has 11 employees (December 2024, LinkedIn), up from 8 a year earlier.

0
5
10
5
6
7
8
11
20202021202220232024
ReportedOne figure per year; a reported figure wins over an estimate
All 8 headcount readings, with sources
As ofEmployeesSource
Dec 202411LinkedIn
Oct 20248LinkedIn
Nov 20238–
Jul 20238–
Nov 20227–
Nov 20216–
Nov 20205–
20205–

GMass FAQ

How much money does GMass make?

The most recent reported figure is $5.4M in annual revenue, from November 2023.

Who is the CEO of GMass?

Ajay Goel, a co-founder.

Who founded GMass?

Ajay Goel, in 2014.

How many employees does GMass have?

About 11 as of December 2024 (LinkedIn).

How this page is sourced

3 from public sources · 1 estimate. Founder figures link to the second they were said; public figures name their source; estimates are marked EST. and say whose they are. Not financial advice.

Updated Oct 13, 2026Data disclaimerReport a correctionClaim this profileRun GMass? Join the podcast