Steve Benson named Salesforce founder and CEO Mark Benioff as an executive he follows closely, citing Benioff's acquisition of what Benson described as his biggest competitor for approximately $250 million. Benson did not name the acquired competitor by name in the interview. The $250 million figure is Benson's characterization of the deal and is not a Salesforce-confirmed transaction value.
Benson did not name other direct software competitors to Badger Maps in this interview. He described the broader competitive landscape as a collection of field sales verticals rather than a single horizontal software category, suggesting the company competes with vertical-specific tools as well as general-purpose CRM and mapping solutions.