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England, United Kingdom
Flashtalking is an independent ad serving, tracking and technology company, providing best-in-class digital advertising products, service and support for online advertisers, key media buying and creative agencies
Last updated
We do not have information about Flashtalking's revenue yet.
Flashtalking is a bootstrapped Advertiser Campaign Management Software company, self-funded since its founding in 2001, with no outside investment to date.
| Year | Round | Amount | Valuation | % Sold | Source |
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CEO
John Nardone is a first-generation ad tech pioneer serving as a founding board member of the Internet Advertising Bureau (IAB). Throughout his career he earned recognition within the advertising community for his ground-breaking work at Pepsi, Modem Media and Marketing Management Analytics (MMA). At MMA, he had a hand in establishing marketing mix modeling, illustrating his long-standing advocacy for marketing accountability. As CEO at [x+1], through its acquisition by Rocket Fuel, Nardone helped transform that business into a top-rated data management platform (DMP). Rocket Fuel acquired [x+1] for $230M in 2014. It was while running [x+1] that Nardone became a client of Flashtalking, and learned firsthand of its power as the art and science behind the perfect message. During his tenure as CEO of Flashtalking, John oversaw the merger of Flashtalking and Spongecell, who shared a vision of the future of data-driven creative.
| Question | Answer |
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| What's your age? | 56 |
| Favorite online tool? | - |
| Favorite book? | - |
| Favorite CEO? | - |
| Advice for 20 year old self | - |
We do not have customer count information for Flashtalking yet.
Flashtalking employs approximately 285 people as of 2026, up from 273 in 2019, including 53 sales reps that carry a quota.
GetLatka has not confirmed a public revenue figure for Flashtalking.
Flashtalking was founded by John Nardone.
The CEO of Flashtalking is John Nardone.
Flashtalking is bootstrapped and has not raised outside funding.
Flashtalking has 285 employees.
Flashtalking is headquartered in England, United Kingdom.
Flashtalking operates across multiple industries. Browse revenue, funding, and growth data for Flashtalking in each sector below.
All figures on this page are taken directly from interviews or are estimates from public sources and proprietary models. Not financial advice. Read full disclaimer.
Claim this profileFunding
$0
Team · 2020
285
Founded
2001
| Year | Milestone | Source |
|---|---|---|
| 2020 | Reached 285 employees (December 2020) | |
| 2020 | Reached 283 employees (June 2020) | |
| 2019 | Reached 273 employees (December 2019) | |
| 2018 | Reached 255 employees (December 2018) | |
| 2018 | Reached 320 employees (July 2018) |
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