Bio
John Nardone is a first-generation ad tech pioneer serving as a founding board member of the Internet Advertising Bureau (IAB). Throughout his career he earned recognition within the advertising community for his ground-breaking work at Pepsi, Modem Media and Marketing Management Analytics (MMA). At MMA, he had a hand in establishing marketing mix modeling, illustrating his long-standing advocacy for marketing accountability. As CEO at [x+1], through its acquisition by Rocket Fuel, Nardone helped transform that business into a top-rated data management platform (DMP). Rocket Fuel acquired [x+1] for $230M in 2014. It was while running [x+1] that Nardone became a client of Flashtalking, and learned firsthand of its power as the art and science behind the perfect message. During his tenure as CEO of Flashtalking, John oversaw the merger of Flashtalking and Spongecell, who shared a vision of the future of data-driven creative.