- Revenue
- $98.5M
- Customers
- 2M
- Year founded
- 2004
- Funding
- $119.6M
- Team size
- 579
Top 29 Customer Journey Analytics Software Companies With $10M–$100M Revenue (August 2026)
As of August 2026, Latka tracks 29 customer journey analytics software companies with $10M–$100M in annual revenue. They have combined revenues of $903.5M and employ 6.5K people. They have raised $2.4B and serve 2.8M customers combined.
Every company below sells customer journey analytics software to other businesses and is ranked by its most recent annual revenue. Revenue, funding, headcount and customer figures come from CEO interviews on the Latka podcast, public company filings, and Latka estimates where a company has not disclosed a number.
What Customer Journey Analytics Software Companies do
Customer Journey Analytics Software is designed to help organizations understand and optimize the entirety of a customer's experience with their brand. By analyzing data from various touchpoints across different channels, these tools provide insights into customer behavior, preferences, and pain points during their journey. Organizations use this software to track the effectiveness of marketing strategies, improve customer retention, and enhance overall engagement. Typical features of customer journey analytics software include multi-channel tracking, real-time data analysis, visual reporting, and predictive modeling. These features allow users—such as marketing teams, customer experience professionals, and data analysts—to visualize customer interactions, identify drop-off points, and tailor their strategies accordingly. The primary users of these solutions tend to revolve around marketing and customer experience roles, who aim to derive actionable insights from customer data for improved decision-making.
- Companies
- 29
- Revenue
- $903.5M
- Funding
- $2.4B
- Employees
- 6.5K
Filters
Sorting: Highest -> Lowest
Top Customer Journey Analytics Software Companies With $10M–$100M Revenue
Showing 10 of 29 companies ranked by annual revenue.
2
Altudo
New York, New York, United States
A global digital marketing and technology consulting company focused on creating personalized, seamless experiences across channels and optimizing customer experience
- Revenue
- $73.5M
- Year founded
- 2001
- Team size
- 447
3
Alida
Ontario, Canada
Alida is a software company that provides a customer experience management (CXM) platform. Their platform enables businesses to collect, analyze, and act on customer feedback and insights, helping them to improve customer satisfaction, loyalty, and retention. Alida's CXM platform includes features such as survey creation, data analytics, and customer segmentation, which allow businesses to gather actionable insights from their customers and use that data to improve their products, services, and overall customer experience.
- Revenue
- $69.4M
- Year founded
- 2000
- Funding
- $82.4M
- Team size
- 324
4
Plaid
Tokyo, Japan
Provider of a customer experience (CX) platform for digital marketers. The company's CX platform provides a prompt analysis and a real time visualization of web site visitors' behavioral data on a per-person level, to allow marketers to make appropriate communications with each and one of their customers, enabling them to understand their customer deeply and create a better customer experience.
- Revenue
- $66.8M
- Year founded
- 2011
- Funding
- $33.5M
- Team size
- 258
- Revenue
- $65.7M
- Year founded
- 2016
- Funding
- $8.8M
- Team size
- 23
- Revenue
- $53.5M
- Customers
- 500
- Year founded
- 2010
- Funding
- $15.9M
- Team size
- 140
- Revenue
- $48M
- Customers
- 1.5K
- Year founded
- 2010
- Funding
- $102.2M
- Team size
- 246
8
Sojern
San Francisco, California, United States
Sojern is a Travel Marketing Platform that helps you find, attract, convert, and engage your customers throughout the travel buying journey. We deliver your marketing messages directly to travelers and provide you with the insights, expertise, and technology needed to drive growth and maximize revenue for your travel business. We deliver unrivaled traveler insight, intelligent audiences, multichannel activation and optimization, and a connected guest experience for hotels – all in one place.
- Revenue
- $46.6M
- Year founded
- 2007
- Team size
- 424
9
Jivox
San Mateo, California, United States
Jivox is transforming the way the world experiences digital marketing. We connect brands with their audiences in the most personalized way: using big data, AI/machine learning, Dynamic Creative Optimization (DCO), customer journey optimization and identity technologies to deliver user-consented omni-channel precision marketing. With Jivox, brands can track, measure, and optimize customer paths–starting from a brand website, email, or exposure to an advertisement–that are driving engagement and conversions. Through automation, Jivox delivers ROI by reducing production costs and increasing media performance. Jivox is trusted by hundreds of leading companies including Marriott International, Toyota, Sony, AirBnB, Mazda, Pepsi and more. Jivox has been recognized by Forrester as a leader in creative advertising technologies, and is able to offer large global brands both experience and maturity.
- Revenue
- $42M
- Year founded
- 2007
- Funding
- $46.4M
- Team size
- 209
10
Marchex
Seattle, WA, United States
Marchex harnesses the power of AI and conversational intelligence to provide actionable insights aligned with prescriptive vertical market data analytics, driving operational excellence and revenue acceleration. Marchex enables executive, sales, and marketing teams to optimize customer journey experiences across communications channels. Through our prescriptive analytics solutions, we enable the alignment of enterprise strategy, empowering businesses to increase revenue through informed decision-making and strategic execution. Marchex provides conversational intelligence AI-powered solutions for market-leading companies in leading B2B2C vertical markets, including several of the world’s most innovative and successful brands. Please visit www.marchex.com to learn more.
- Revenue
- $32.7M
- Year founded
- 2003
- Team size
- 218
Frequently asked questions about Customer Journey Analytics Software Companies With $10M–$100M Revenue
How many customer journey analytics software companies with $10M–$100M in annual revenue are there?
Latka tracks 29 customer journey analytics software companies with $10M–$100M in annual revenue. Together they generate $903.5M in annual revenue and employ 6.5K people.
Which customer journey analytics software company with $10M–$100M in annual revenue is the largest?
SugarCRM is the largest, with $98.5M in annual revenue, founded in 2004.
How much revenue does a typical customer journey analytics software company with $10M–$100M in annual revenue make?
The average customer journey analytics software company in this list makes $31.2M a year, across 29 companies with reported revenue. They serve 2.8M customers combined.
Who are the leading Customer Journey Analytics software vendors with $10M–$100M in annual revenue?
Ranked by annual revenue, the leaders are SugarCRM, Altudo, Alida, Plaid and Blustream.
How much funding have customer journey analytics software companies with $10M–$100M in annual revenue raised?
The 29 customer journey analytics software companies with $10M–$100M in annual revenue tracked here have raised $2.4B in disclosed funding between them.
Related Marketing Software categories
Inclusion Criteria
- The software must provide multi-channel tracking capabilities to analyze customer interactions across various platforms. - It should offer analytics features that allow users to identify patterns in customer behavior during their journey. - Must include real-time reporting to help businesses make timely and informed decisions based on current customer data. - It should enable visualization of customer journeys and provide insights that inform marketing and sales strategies. - Not limited to tracking engagement; must also help users improve customer experiences based on data analysis.