Shopping Cart Software3420 East Harmony Road, Fort Collins, ColoradoFounded 2009CEO JB Kellogg
Madwire is a Fort Collins, Colorado technology company that provides business management and marketing software and services for small businesses and franchises, sold under its Marketing 360, Websites 360 and Top Rated Local brands.
Madwire's last reported revenue was $18.3M in December 2014 (Press & News). GetLatka estimates it at about $105M a year (June 2024). Madwire is #60 on the Latka Top. The Latka Top ranks the 1,368 companies Nathan Latka has interviewed by revenue.
| As of | Revenue | Source |
|---|---|---|
| Dec 2012 | $6.4M | Press & News |
| Dec 2014 | $18.3M | Press & News |
| Aug 2018 | $100M | – |
| Dec 2020 | $96M | – |
| Jun 2024 | $105MEST. | GetLatka estimate |
– source not recorded
Madwire has raised $7.5M across two rounds since 2014. The latest was a $2M Series B in April 2015.
| Date | Round | Raised |
|---|---|---|
| Apr 2015 | Series B | $2M |
| Jul 2014 | Series A | $5.5M |
| Total raised | $7.5M |
Nathan Latka has interviewed Madwire once, speaking with JB Kellogg. Each figure links to the second it was said.
Watch: How Madwire Reached 20,000 Customers and $500 ARPU Serving SMBs (Interview with JB Kellogg)JB Kellogg, Co-Founder
Madwire competes most directly with Scorpion.
| Company | Revenue | Funding | Employees | Customers | Founded |
|---|---|---|---|---|---|
 Scorpion | $167.5M | $100M | 1,415 | – | 2001 |
| Madwire | $105M | $7.5M | 572 | 15K | 2009 |
JB Kellogg founded Madwire in 2009 with Joe Kellogg and runs it as CEO. Madwire had 572 employees (October 2024, LinkedIn).
| As of | Employees | Source |
|---|---|---|
| Oct 2024 | 572 | |
| 2020 | 500 | JB Kellogg on cameraWatch at 3:34 |
| Dec 2019 | 549 | – |
| Dec 2018 | 484 | – |
| Aug 2018 | 600 | – |
GetLatka estimates Madwire's revenue at about $105M a year (June 2024). The last reported figure was $18.3M in December 2014, according to a news report.
Madwire has raised $7.5M across two funding rounds. The latest was a $2M Series B in April 2015.
Yes. Madwire is profitable, as JB Kellogg said on camera.
Madwire had 572 employees in October 2024, according to LinkedIn.
JB Kellogg is the CEO of Madwire and co-founded the company in 2009. Nathan Latka interviewed JB Kellogg.
JB Kellogg and Joe Kellogg founded Madwire in 2009.
10 said on camera · 3 from public sources · 1 estimate. Founder figures link to the second they were said; public figures name their source; estimates are marked EST. and say whose they are. Not financial advice. The Latka Top ranks the private, operating companies Nathan Latka has interviewed by the latest revenue figure on each profile, reported or estimated; equal figures share a rank.
Updated Oct 21, 2026Data disclaimerReport a correctionClaim this profile
Sign up to access all features
Sign up with GoogleSign up with LinkedInAlready have an account? Log in
GetLatka is trusted by 200k+ founders, researchers, and marketers.
No contracts, cancel at any time