Saleorevenue & funding
Sales Enablement SoftwareAtlanta, GeorgiaFounded 2021CEO Justin McDonald
Saleo is the 1 demo experience platform helping software companies create incredible personalized demos that turn deals into "closed won."
Saleo revenue
Saleo has not published its revenue. LeadIQ puts it at about $3.8M a year (November 2024).
All 4 revenue readings, with sources
| As of | Revenue | Source |
|---|---|---|
| May 2022 | $270K | – |
| Dec 2023 | $540.5KEST. | GetLatka estimate |
| Oct 2024 | $1.3MEST. | GetLatka estimate |
| Nov 2024 | $3.8MEST. | LeadIQ estimate |
– source not recorded
Saleo funding rounds & investors
Saleo has raised $1.5M in one round: a Seed round in May 2022.
| Date | Round | Raised |
|---|---|---|
| May 2022 | Seed | $1.5M |
| Total raised | $1.5M |
Saleo competitors
Saleo competes most directly with Goconsensus, Demostack and Tourial.
| Company | Revenue | Funding | Employees | Founded |
|---|---|---|---|---|
 Goconsensus | $56.1M | $28.9M | 235 | 2014 |
 Demostack | $11.3M | $51.5M | 62 | 2020 |
| Saleo | $3.8M | $1.5M | 31 | 2021 |
 Tourial | $2.7M | $3.9M | 13 | 2019 |
Saleo CEO, founders & employees
Justin McDonald founded Saleo in 2021 and runs it as CEO. Saleo had 31 employees (October 2024, LinkedIn).
- Justin McDonaldFounder & CEO
All 5 headcount readings, with sources
| As of | Employees | Source |
|---|---|---|
| Oct 2024 | 31 | |
| Dec 2023 | 31 | |
| Dec 2022 | 17 | |
| May 2022 | 3 | – |
| Dec 2021 | 4 |
Saleo FAQ
What is Saleo's revenue?
LeadIQ estimates Saleo's revenue at about $3.8M a year (November 2024). The company hasn't published its own figure.
How much funding has Saleo raised?
Saleo has raised $1.5M in one funding round: a Seed round in May 2022.
How many employees does Saleo have?
Saleo had 31 employees in October 2024, according to LinkedIn.
Who is the CEO of Saleo?
Justin McDonald is the CEO of Saleo and founded the company in 2021.
Who founded Saleo?
Justin McDonald founded Saleo in 2021.
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How this page is sourced
4 from public sources · 3 estimates. Founder figures link to the second they were said; public figures name their source; estimates are marked EST. and say whose they are. Not financial advice.
Updated Sep 30, 2026Data disclaimerReport a correctionClaim this profileRun Saleo? Join the podcast