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Saleo Revenue & Funding (2024)

Saleo generated an estimated $3.8M in annual revenue in 2024. Source: GetLatka estimate

Saleo is the 1 demo experience platform helping software companies create incredible personalized demos that turn deals into "closed won."

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Saleo Revenue

In 2024, Saleo's revenue reached $3.8M. The company previously reported $1.3M in 2024. Since its launch in 2021, Saleo has shown consistent revenue growth.

Saleo Revenue GrowthReported revenue / ARR over time · latest figure estimated$0$1M$2M$3M$4M2021202220232024$0$270K$540.5K$3.8MSource: GetLatka.com
YearMilestoneSource
2024Saleo Hit $3.8m revenue in November 2024leadiq.comEstimated
2024Saleo Hit $1.3m revenue in October 2024Estimated
2023Saleo Hit $540.5k revenue in December 2023Estimated
2022Saleo Hit $270k revenue in May 2022Not recorded
2021Launched with $0 revenue

Saleo Valuation, Funding Rounds

Saleo has not publicly disclosed its valuation. The company has raised $1.5M in total funding to date.

Saleo has raised $1.5M in total funding across 1 round, most recently a $1.5M Seed round in 2022.

Saleo Capital Raised & ValuationCumulative capital raised and post-money valuation by roundCapital raised (cum.)Valuation$0$0$0.2$400K$0.4$800K$0.6$1.2M$0.8$1.6M$1$2M20212022Source: GetLatka.com
YearRoundAmountValuation% SoldSource
2022Seed$1.5M--Not recorded

Founder / CEO

Justin McDonald

CEO

Justin brings more than 17 years of SaaS experience in both start-up and high growth stage organizations. Before co-founding Saleo, Justin was the CEO of RambleChat, the SVP, GM of Conversational Marketing and the GM of Channel Applications at Terminus.

Saleo Employees & Team Size

Saleo employs approximately 31 people as of 2026.

Saleo Team GrowthReported headcount over time08152330382021202220232024443131Source: GetLatka.com
YearMilestoneSource
2024Reached 31 employees (October 2024)Not recorded
2023Reached 31 employees (December 2023)Not recorded
2022Reached 17 employees (December 2022)Not recorded
2022Reached 3 employees (May 2022)Not recorded
2021Reached 4 employees (December 2021)Not recorded

Frequently Asked Questions about Saleo

What is Saleo's revenue?

As of 2024, Saleo generated an estimated $3.8M in annual revenue.

Who founded Saleo?

Saleo was founded by Justin McDonald.

When was Saleo founded?

Saleo was founded in 2021.

Who is the CEO of Saleo?

The CEO of Saleo is Justin McDonald.

How much funding does Saleo have?

Saleo raised $1.5M across 1 round.

How many employees does Saleo have?

As of 2024, Saleo had 31 employees.

Where is Saleo headquartered?

Saleo is headquartered in Atlanta, Georgia, United States.

Compare Saleo to the industry

Saleo operates across multiple industries. Browse revenue, funding, and growth data for Saleo in each sector below.

Data and Sources

All figures on this page are taken directly from interviews or are estimates from public sources and proprietary models. Not financial advice. Read full disclaimer.

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