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Saleo is the 1 demo experience platform helping software companies create incredible personalized demos that turn deals into "closed won."
Last updated
In 2024, Saleo's revenue reached $3.8M. The company previously reported $1.3M in 2024. Since its launch in 2021, Saleo has shown consistent revenue growth.
Saleo has not publicly disclosed its valuation. The company has raised $1.5M in total funding to date.
Saleo has raised $1.5M in total funding across 1 round, most recently a $1.5M Seed Round round in 2022.
| Year | Round | Amount | Valuation | % Sold | Source |
|---|---|---|---|---|---|
| 2022 | Seed Round | $1.5M | - | - |
CEO
Justin brings more than 17 years of SaaS experience in both start-up and high growth stage organizations. Before co-founding Saleo, Justin was the CEO of RambleChat, the SVP, GM of Conversational Marketing and the GM of Channel Applications at Terminus.
| Question | Answer |
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| What's your age? | - |
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We do not have customer count information for Saleo yet.
Saleo employs approximately 31 people as of 2026.
Saleo generates $3.8M in revenue.
Saleo was founded by Justin McDonald.
The CEO of Saleo is Justin McDonald.
Saleo raised $1.5M across 1 round.
Saleo has 31 employees.
Saleo is headquartered in Atlanta, Georgia, United States.
Saleo operates across multiple industries. Browse revenue, funding, and growth data for Saleo in each sector below.
All figures on this page are taken directly from interviews or are estimates from public sources and proprietary models. Not financial advice. Read full disclaimer.
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2024 Revenue
$3.8M
Funding
$1.5M
Team
31
Founded
2021
| Year | Milestone | Source |
|---|---|---|
| 2024 | Saleo Hit $3.8m revenue in November 2024 | leadiq.com |
| 2024 | Saleo Hit $1.3m revenue in October 2024 | Estimated |
| 2023 | Saleo Hit $540.5k revenue in December 2023 | Estimated |
| 2022 | Saleo Hit $270k revenue in May 2022 | |
| 2021 | Launched with $0 revenue |
| Year | Milestone | Source |
|---|---|---|
| 2024 | Reached 31 employees (October 2024) | |
| 2023 | Reached 31 employees (December 2023) | |
| 2022 | Reached 17 employees (December 2022) | |
| 2022 | Reached 3 employees (May 2022) | |
| 2021 | Reached 4 employees (December 2021) |
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