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New York, New York, United States
Signpost provides powerful marketing automation technology to local businesses to get better reviews and increase their revenue. Powered by automated data collection and marketing, Signpost has driven 5-star reviews, referrals and repeat business for over 20,000 local businesses across a diverse set of industry verticals. Signpost is backed by Spark Capital, Google Ventures, OpenView Venture Partners, Scout Ventures and a group of angel investors. The company is headquartered in New York City with locations in Austin and Denver.
Last updated
In 2020, Signpost's revenue reached $24M. Since its launch in 2010, Signpost has shown consistent revenue growth.
Signpost reached a $72.1M valuation in 2025, set during its M&A Offer round.
Signpost has raised $88.7M in total funding across 6 rounds, with its most recent round in 2019.
| Year | Round | Amount | Valuation | % Sold | Source |
|---|---|---|---|---|---|
| 2025 | M&A Offer | - | $72.1M | - | |
| 2019 | Funding round | $52M | - | - | |
| 2015 | Funding round |
| Question | Answer |
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| Favorite online tool? | - |
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| Advice for 20 year old self | - |
Signpost serves 20K customers.
Signpost employs approximately 154 people as of 2026, down from 178 in 2022, including 52 sales reps that carry a quota. It serves 20K customers that rely on its solutions.
Signpost generates $24M in revenue.
Signpost was founded by George Bilbrey.
The CEO of Signpost is George Bilbrey.
Signpost raised $88.7M across 6 rounds.
Signpost has 154 employees.
Signpost is headquartered in New York, New York, United States.
Signpost operates across multiple industries. Browse revenue, funding, and growth data for Signpost in each sector below.
All figures on this page are taken directly from interviews or are estimates from public sources and proprietary models. Not financial advice. Read full disclaimer.
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Valuation
$72.1M
2020 Revenue
$24M
Customers
20K
Funding
$88.7M
Avg ACV
$1.2K
Team · 2023
154
Founded
2010
| Year | Milestone | Source |
|---|---|---|
| 2020 | Signpost Hit $24m revenue in August 2020 | |
| 2010 | Launched with $0 revenue |
| $20.5M |
| - |
| - |
| 2013 | Funding round | $10M | - | - |
| 2012 | Funding round | $3.8M | - | - |
| 2010 | Funding round | $1.3M | - | - |
| 2010 | Funding round | $1.1M | - | - |
| Year | Milestone | Source |
|---|---|---|
| 2023 | Reached 154 employees (November 2023) | |
| 2023 | Reached 173 employees (September 2023) | |
| 2023 | Reached 175 employees (January 2023) | |
| 2022 | Reached 178 employees (January 2022) | |
| 2021 | Reached 162 employees (August 2021) | |
| 2020 | Reached 147 employees (December 2020) | |
| 2020 | Reached 300 employees (August 2020) | |
| 2020 | Reached 173 employees (June 2020) | |
| 2019 | Reached 246 employees (December 2019) | |
| 2018 | Reached 233 employees (December 2018) |
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