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How Signpost CEO George Bilbrey grew Signpost to $24M revenue and 20K customers in 2020.

Signpost provides powerful marketing automation technology to local businesses to get better reviews and increase their revenue. Powered by automated data collection and marketing, Signpost has driven 5-star reviews, referrals and repeat business for over 20,000 local businesses across a diverse set of industry verticals. Signpost is backed by Spark Capital, Google Ventures, OpenView Venture Partners, Scout Ventures and a group of angel investors. The company is headquartered in New York City with locations in Austin and Denver.

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Signpost Revenue

In 2020, Signpost's revenue reached $24M. Since its launch in 2010, Signpost has shown consistent revenue growth.

Signpost Revenue GrowthReported revenue / ARR by year$0$6M$12M$18M$24M$30M201020122014201620182020$0$24MSource: GetLatka.com
YearMilestone
2020Signpost Hit $24m revenue in August 2020
2010Launched with $0 revenue

Signpost Valuation, Funding Rounds

Signpost's most recent disclosed valuation is $72.1M.

Signpost has raised $88.7M in total funding across 6 rounds, with its most recent round in 2019.

Signpost Capital Raised & ValuationCumulative capital raised and post-money valuation by roundCapital raised (cum.)$0$20M$40M$60M$80M$100M2010201220142016201820192010 cumulative: $1M • 2010 Funding round: $1M2010 cumulative: $2M • 2010 Funding round: $1M • 2010 Funding round: $1M2012 cumulative: $6M • 2010 Funding round: $1M • 2010 Funding round: $1M • 2012 Funding round: $4M2013 cumulative: $16M • 2010 Funding round: $1M • 2010 Funding round: $1M • 2012 Funding round: $4M • 2013 Funding round: $10M2015 cumulative: $37M • 2010 Funding round: $1M • 2010 Funding round: $1M • 2012 Funding round: $4M • 2013 Funding round: $10M • 2015 Funding round: $21M2019 cumulative: $89M • 2010 Funding round: $1M • 2010 Funding round: $1M • 2012 Funding round: $4M • 2013 Funding round: $10M • 2015 Funding round: $21M • 2019 Funding round: $52M$89MSource: GetLatka.com
YearRoundAmountValuation% Sold
2019Funding round$52M--
2015Funding round$20.5M--
2013Funding round$10M--
2012Funding round$3.8M--
2010Funding round$1.3M--
2010Funding round$1.1M--

Signpost Employees & Team Size

Signpost employs approximately 154 people as of 2026, down from 178 in 2022.

Signpost has 154 total employees in different roles and functions and 52 sales reps that carry a quota. They have 20K customers that rely on the company's solutions.

Signpost Team GrowthReported headcount over time0751502253003752010201220142016201820202022202300154154Source: GetLatka.com
YearMilestone
2023Reached 154 employees (November 2023)
2023Reached 173 employees (September 2023)
2023Reached 175 employees (January 2023)
2022Reached 178 employees (January 2022)
2021Reached 162 employees (August 2021)
2020Reached 147 employees (December 2020)
2020Reached 300 employees (August 2020)
2020Reached 173 employees (June 2020)
2019Reached 246 employees (December 2019)
2018Reached 233 employees (December 2018)

Founder / CEO

George Bilbrey

George Bilbrey is listed as Founder / CEO at Signpost.

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Customers

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Frequently Asked Questions about Signpost

What is Signpost's revenue?

Signpost generates $24M in revenue.

Who founded Signpost?

Signpost was founded by George Bilbrey.

Who is the CEO of Signpost?

The CEO of Signpost is George Bilbrey.

How much funding does Signpost have?

Signpost raised $88.7M.

How many employees does Signpost have?

Signpost has 154 employees.

Where is Signpost headquarters?

Signpost is headquartered in New York, New York, United States.

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Compare Signpost to the industry

Signpost operates across multiple industries. Browse revenue, funding, and growth data for Signpost in each sector below.

Source Attribution

Source: all data was collected from GetLatka company research and founder interviews. Revenue, funding, team, and customer figures are presented as company-reported or GetLatka-estimated metrics where the profile data identifies them that way.

Company data last updated .

Signpost Revenue 2020: $24M ARR, $72.1M Valuation