Socialbakers logo
Founded 2008


2017 Revenue





How Socialbakers hit $35.0M in Revenue with 3K Customers in 2017.

About Socialbakers

Socialbakers was founded in 2008 and has offices in Prague, London, San Francisco, New York City, Plzeň, Split, Singapore, Sydney, Paris, Munich, São Paulo, Mexico City, Dubai and Istanbul, with over 300 employees globally.

Monthly Revenue


Total Expenses


Net Income


Ebidta Margin


YOY Growth

Rule of 40


How did Latka collect this data?

Podcast Youtube video

Latka collected this data by interviewing Socialbakers CEO Yuval Ben-Itzhak on 12/01/2020

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53 Pernerova Hlavní město PrahaCzechia

Socialbakers Revenue

In 2017, Socialbakers revenue run rate hit $35.0M in revenue.


Socialbakers Valuation and Funding History

Socialbakers has raised a total of $34.0M.

Why are so many SaaS founders taking money from instead of VC's?
Funding DateRoundAmountTotalValuation
02/18/2014Series C$26.0M
11/19/2012Series B$6.0M
09/29/2011Series A$2.0M


Socialbakers has 3K customers.

Lifetime Months


Monthly ARPU


Lifetime Dollars


Acquisition Cost


Average Annual Price


$0$13.0K11 month payback period024681012


Socialbakers has an annual churn rate of 12.00%

Churn vs Expansion

Gross Annual Dollar Churn


Annual Dollar Expansion


Net Revenue Retention




Socialbakers has 610 employees. They have 126 sales reps that carry a quota, an engineering team of 134 and a marketing team of 40.


Total Team Size



134 (22%)


126 (21%)


40 (7%)


Yuval Ben-Itzhak

uval is the CEO of Socialbakers. He ​has more than twenty years of experience as an entrepreneur and executive in both private and public companies. ​Before​ joining Socialbakers, Yuval served as CTO at Outbrain, the leading content discovery platform, managing a global team of 200 people. Prior to that Yuval ​spent 5 years​ as CTO at AVG Technologies (NYSE: AVG)​, where he played a key role in taking the company public​.​ ​Before joining AVG, Yuval was CTO of the cybersecurity company Finjan, where he led six international groups. He is also the co-founder of the web application security software company, KaVaDo. Yuval is a graduate of Ben-Gurion University of the Negev in Israel and a holder of 20 U.S. patents. He is a frequent commentator in the media and speaks regularly on technology topics.


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Socialbakers Board of Directors

Jan HammerBoard Member
Martin HumlBoard Member, Chairman

Socialbakers Executives

Yuval Ben-ItzhakChief Executive Officer

Socialbakers Employees

Michal KohoutekAgile Team Manager
Gilles-Andre COFFIBusiness Development Representative
Jiri VovesCo-Founder
Lukas MaixnerCo-Founder
Andrew SandesCountry Manager ANZ
Zuzana KochovaCustomer Success Manager
Petr JancarikDeveloper
Adam NaglmullerDeveloper
Ed JohnsonDirector of Education
Gil GoldmanEngineering Manager
Nikola PantovicExecutive Vice President Global Sales Expansion
Jan RezabFounder
Michael JenisFront-end developer
Robert NovakHead of Global Events
Eli CeronInsights Lead
Khalil GdouraLocal Partner
Marcela ChrenstovaMarketing Database Quality Research
Jiri KolarikProduct Owner
Andrew AndrewRegional Client Support Lead Asia Pacific
Dale PicenoRegional Director Americas
Adrian BravoRegional Lead - Spanish Speaking LATAM
Robin RijnbeekSenior Account Manager

Frequently Asked Questions about Socialbakers

When was Socialbakers founded?

Socialbakers was founded in 2008.

Who is the CEO of Socialbakers?

The CEO of Socialbakers is Yuval Ben-Itzhak

How many employees does Socialbakers have?

Socialbakers has 610 employees.

How much revenue does Socialbakers generate?

Socialbakers generates $35.0M in revenue.

How much funding does Socialbakers have?

Socialbakers has raised $34.0M.

Where is Socialbakers headquarters?

Socialbakers is headquartered at 53 Pernerova Hlavní město PrahaCzechia

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