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How SoftVu CEO Tim Donnelly grew SoftVu to $1.5M revenue with a 38 person team in 2021.

Developer of a fully integrated marketing and lead-generation platform for senior communities in search of future residents. The company's marketing automation software platform helps in identifying and target a pool of qualified prospects through its proprietary database, a scoring algorithm and a full suite of digital marketing services, enabling community operators to effortlessly launch and track branded e-mail, direct-mail and social-media campaigns.

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SoftVu Revenue

In 2021, SoftVu's revenue reached $1.5M. Since its launch in 1999, SoftVu has shown consistent revenue growth.

SoftVu Revenue GrowthReported revenue / ARR by year$0$400K$800K$1M$2M199920012003200520072009201120132015201720192021$0$1MSource: GetLatka.com
YearMilestone
2021SoftVu Hit $1.5m revenue in April 2021
1999Launched with $0 revenue

SoftVu Valuation, Funding Rounds

SoftVu's most recent disclosed valuation is $4.5M.

SoftVu is a bootstrapped Advertiser Campaign Management Software startup. Founded in 1999, SoftVu has grown to $1.5M in revenue without raising any venture capital or outside funding.

As a self-funded Advertiser Campaign Management Software SaaS company, SoftVu has built its business with no outside investment.

SoftVu Capital Raised & ValuationCumulative capital raised and post-money valuation by roundCapital raised (cum.)Valuation$0$119991999 cumulative: $0 • 1999 Founded: $01999 Founded: $0 valuationSource: GetLatka.com
YearRoundAmountValuation% Sold

SoftVu Employees & Team Size

SoftVu employs approximately 38 people as of 2026.

SoftVu has 38 total employees in different roles and functions.

SoftVu Team GrowthReported headcount over time010203040199920012003200520072009201120132015201720192021003838Source: GetLatka.com
YearMilestone
2021Reached 38 employees (April 2021)

Founder / CEO

Tim Donnelly

Passionate entrepreneur and founder of two start-ups. SoftVu, founded in 1999, was the leading marketing automation platform used by the banking and mortgage industries to help nature internet leads using actionable data. SoftVu was acquired in June 2018 by New Capital Partners and merged with LoyaltyExpress, nka Volly. Also co-founded SeniorVu, a sales enablement platform for the senior living industry, in 2015 and currently leads the company as CEO. Huge supporter of the Midwestern entrepreneurial ecosystem and a proud member of the Charter Class of Pipeline Entrepreneurs.

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Customers

We do not have customer count information for SoftVu yet.

Frequently Asked Questions about SoftVu

What is SoftVu's revenue?

SoftVu generates $1.5M in revenue.

Who founded SoftVu?

SoftVu was founded by Tim Donnelly.

Who is the CEO of SoftVu?

The CEO of SoftVu is Tim Donnelly.

How much funding does SoftVu have?

SoftVu raised $0.

How many employees does SoftVu have?

SoftVu has 38 employees.

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Source Attribution

Source: all data was collected from GetLatka company research and founder interviews. Revenue, funding, team, and customer figures are presented as company-reported or GetLatka-estimated metrics where the profile data identifies them that way.

Company data last updated .