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How SpyFu CEO Mike Roberts grew to $2.3M revenue with a 21 person team in 2025.

SpyFu helps you spy on your competitors use their search marketing secret formula to improve your own business. Deep research or quick glimpses at their ad habits show you what works and what to avoid when you're connecting with your target audience.

Learn how your competitors’ trail of actions paid off for them, their exact ad copy that drives leads, and gives an unrelenting, over-their-shoulder peek at blueprints of their most-guarded online advertising plans.

www.twitter.com/spyfu www.facebook.com/spyfu resources.spyfu.com

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SpyFu Revenue

In 2025, SpyFu's revenue reached $2.3M. Since its launch in 2005, SpyFu has shown consistent revenue growth.

SpyFu Revenue GrowthReported revenue / ARR over time$0$500K$1M$1.5M$2M$2.5M20052007200920112013201520172019202120232025$0$2.3MSource: GetLatka.com
YearMilestoneQuote
2025SpyFu Hit $2.3m revenue in July 2025
2005Launched with $0 revenue

SpyFu Valuation, Funding Rounds

SpyFu's most recent disclosed valuation is $6.9M.

SpyFu Capital Raised & ValuationCumulative capital raised and post-money valuation by roundCapital raised (cum.)Valuation$0$0$0.2$0.2$0.4$0.4$0.6$0.6$0.8$0.8$1$12005Source: GetLatka.com
YearRoundAmountValuation% SoldQuote

Founder / CEO

Mike Roberts

CEO

Mike Roberts is listed as CEO at SpyFu.

Q&A

QuestionAnswer
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Customers

We do not have customer count information for SpyFu yet.

SpyFu Employees & Team Size

SpyFu employs approximately 21 people as of 2026.

SpyFu Team GrowthReported headcount over time051015202520052007200920112013201520172019202120232025002121Source: GetLatka.com
YearMilestone
2025Reached 21 employees (July 2025)

Frequently Asked Questions about SpyFu

What is SpyFu's revenue?

SpyFu generates an estimated $2.3M in annual revenue.

Who is the CEO of SpyFu?

The CEO of SpyFu is Mike Roberts.

How much funding does SpyFu have?

SpyFu raised $0.

How many employees does SpyFu have?

SpyFu has 21 employees.

Where is SpyFu headquarters?

SpyFu is headquartered in Scottsdale, Arizona, United States.

Compare SpyFu to the industry

Data and Sources

All figures on this page are taken directly from interviews or are estimates from public sources and proprietary models. Not financial advice. Read full disclaimer.

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