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How Bitly CEO Toby Gabriner grew Bitly to $100M revenue with a 304 person team in 2023.

Bitly was originally created by Betaworks, a startup incubator based in New York City, in 2008. However, in 2016, Bitly was spun off into a separate company and is now owned by Spectrum Equity, a private equity firm that specializes in investing in software and internet companies. Spectrum Equity acquired a majority stake in Bitly in a deal worth $63 million. Bitly is currently headquartered in New York City and provides a link management platform that helps businesses and individuals to shorten, brand, share, and track links.

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Bitly Revenue

In 2023, Bitly's revenue reached $100M. The company previously reported $6.4M in 2021. Since its launch in 2008, Bitly has shown consistent revenue growth.

Bitly Revenue GrowthReported revenue / ARR by year$0$25M$50M$75M$100M$125M200820102012201420162018202020222023$0$6M$100MSource: GetLatka.com
YearMilestone
2023Bitly Hit $100m revenue in November 2023
2021Bitly Hit $6.4m revenue in May 2021
2008Launched with $0 revenue

Bitly Valuation, Funding Rounds

Bitly has not publicly disclosed its valuation. The company has raised $91.5M in total funding to date.

Bitly has raised $91.5M in total funding across 5 rounds, with its most recent round in 2017.

Bitly Capital Raised & ValuationCumulative capital raised and post-money valuation by roundCapital raised (cum.)$0$20M$40M$60M$80M$100M2008201020122014201620172008 cumulative: $2M • 2008 Funding round: $2M2009 cumulative: $4M • 2008 Funding round: $2M • 2009 Funding round: $2M2010 cumulative: $14M • 2008 Funding round: $2M • 2009 Funding round: $2M • 2010 Funding round: $10M2012 cumulative: $29M • 2008 Funding round: $2M • 2009 Funding round: $2M • 2010 Funding round: $10M • 2012 Funding round: $15M2017 cumulative: $92M • 2008 Funding round: $2M • 2009 Funding round: $2M • 2010 Funding round: $10M • 2012 Funding round: $15M • 2017 Funding round: $63M$92MSource: GetLatka.com
YearRoundAmountValuation% Sold
2017Funding round$63M--
2012Funding round$15M--
2010Funding round$10M--
2009Funding round$2M--
2008Funding round$1.5M--

Bitly Employees & Team Size

Bitly employs approximately 304 people as of 2026, up from 211 in 2021.

Bitly has 304 total employees in different roles and functions.

Bitly Team GrowthReported headcount over time07515022530037520082010201220142016201820202022202300211211304304Source: GetLatka.com
YearMilestone
2023Reached 304 employees (July 2023)
2021Reached 211 employees (May 2021)

Founder / CEO

Toby Gabriner

Toby Gabriner is listed as Founder / CEO at Bitly.

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Customers

We do not have customer count information for Bitly yet.

Frequently Asked Questions about Bitly

What is Bitly's revenue?

Bitly generates $100M in revenue.

Who founded Bitly?

Bitly was founded by Toby Gabriner.

Who is the CEO of Bitly?

The CEO of Bitly is Toby Gabriner.

How much funding does Bitly have?

Bitly raised $91.5M.

How many employees does Bitly have?

Bitly has 304 employees.

Where is Bitly headquarters?

Bitly is headquartered in New York, New York, United States.

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Compare Bitly to the industry

Bitly operates across multiple industries. Browse revenue, funding, and growth data for Bitly in each sector below.

Source Attribution

Source: all data was collected from GetLatka company research and founder interviews. Revenue, funding, team, and customer figures are presented as company-reported or GetLatka-estimated metrics where the profile data identifies them that way.

Company data last updated .

Bitly Revenue 2023: $100M ARR, $91.5M Raised