Bitlyrevenue, acquisition & funding
URL ShortenerNew YorkFounded 2008
Bitly was acquired by Spectrum Equity.
Bitly was originally created by Betaworks, a startup incubator based in New York City, in 2008.
Bitly revenue
Bitly's annual revenue was $100M in November 2023, its last figure before Spectrum Equity bought it.
All 2 revenue readings, with sources
| As of | Revenue | Source |
|---|---|---|
| May 2021 | $6.4M | – |
| Nov 2023 | $100M | YouTube |
– source not recorded
Who owns Bitly
Spectrum Equity owns Bitly. The date and price of the deal are not on record.
Bitly funding rounds & investors
Bitly has raised $91.5M across five rounds since 2008. The latest was a $63M funding round in July 2017.
| Date | Round | Raised |
|---|---|---|
| Jul 2017 | Funding round | $63M |
| Jul 2012 | Funding round | $15M |
| Oct 2010 | Funding round | $10M |
| Mar 2009 | Funding round | $2M |
| 2008 | Funding round | $1.5M |
| Total raised | $91.5M |
Bitly competitors
Bitly competes most directly with Branch Metrics, Rebrandly, Dub, Replug and 1 other.
| Company | Revenue | Employees | Founded |
|---|---|---|---|
 Branch Metrics | $125M | 507 | 2014 |
| Bitly | $100M | 304 | 2008 |
 Rebrandly | $8.9M | 81 | 2015 |
 Dub | $1.4M | 13 | 2024 |
 Replug | $1.3M | 11 | 2016 |
 Short.io | $990K | 9 | 2016 |
Bitly CEO & employees
Toby Gabriner was CEO of Bitly. Bitly had 304 employees (July 2023).
All 2 headcount readings, with sources
| As of | Employees | Source |
|---|---|---|
| Jul 2023 | 304 | – |
| May 2021 | 211 | – |
Bitly FAQ
What was Bitly's revenue?
Before Spectrum Equity bought it, Bitly's annual revenue was $100M in November 2023, according to YouTube.
Who owns Bitly?
Spectrum Equity owns Bitly.
How much funding has Bitly raised?
Bitly raised $91.5M across five funding rounds before Spectrum Equity bought it. The last was a $63M funding round in July 2017.
How many employees does Bitly have?
Bitly had 304 employees in July 2023.
Browse URL Shortener
How this page is sourced
1 from public sources. Founder figures link to the second they were said; public figures name their source; estimates are marked EST and say whose they are. Not financial advice.
Updated Oct 30, 2026Data disclaimerReport a correctionClaim this profileRun Bitly? Join the podcast