
Bitly
2023 Revenue
$100M
Funding
$91.5M
Team
304
Founded
2008
How Bitly CEO Toby Gabriner grew Bitly to $100M revenue with a 304 person team in 2023.
Bitly was originally created by Betaworks, a startup incubator based in New York City, in 2008. However, in 2016, Bitly was spun off into a separate company and is now owned by Spectrum Equity, a private equity firm that specializes in investing in software and internet companies. Spectrum Equity acquired a majority stake in Bitly in a deal worth $63 million. Bitly is currently headquartered in New York City and provides a link management platform that helps businesses and individuals to shorten, brand, share, and track links.
Last updated
Bitly Revenue
In 2023, Bitly's revenue reached $100M. The company previously reported $6.4M in 2021. Since its launch in 2008, Bitly has shown consistent revenue growth.
| Year | Milestone |
|---|---|
| 2023 | Bitly Hit $100m revenue in November 2023 |
| 2021 | Bitly Hit $6.4m revenue in May 2021 |
| 2008 | Launched with $0 revenue |
Bitly Valuation, Funding Rounds
Bitly has not publicly disclosed its valuation. The company has raised $91.5M in total funding to date.
Bitly has raised $91.5M in total funding across 5 rounds, with its most recent round in 2017.
| Year | Round | Amount | Valuation | % Sold |
|---|---|---|---|---|
| 2017 | Funding round | $63M | - | - |
| 2012 | Funding round | $15M | - | - |
| 2010 | Funding round | $10M | - | - |
| 2009 | Funding round | $2M | - | - |
| 2008 | Funding round | $1.5M | - | - |
Bitly Employees & Team Size
Bitly employs approximately 304 people as of 2026, up from 211 in 2021.
Bitly has 304 total employees in different roles and functions.
| Year | Milestone |
|---|---|
| 2023 | Reached 304 employees (July 2023) |
| 2021 | Reached 211 employees (May 2021) |
Founder / CEO
Q&A
| Question | Answer |
|---|---|
| What's your age? | - |
| Favorite online tool? | - |
| Favorite book? | - |
| Favorite CEO? | - |
| Advice for 20 year old self | - |
Customers
We do not have customer count information for Bitly yet.
Frequently Asked Questions about Bitly
What is Bitly's revenue?
Bitly generates $100M in revenue.
Who founded Bitly?
Bitly was founded by Toby Gabriner.
Who is the CEO of Bitly?
The CEO of Bitly is Toby Gabriner.
How much funding does Bitly have?
Bitly raised $91.5M.
How many employees does Bitly have?
Bitly has 304 employees.
Where is Bitly headquarters?
Bitly is headquartered in New York, New York, United States.
People Also Viewed

Comodo
🛡️ Comodo - Protecting Your Digital World 🌐 At Comodo, we are dedicated to safeguarding your digital property with Comodo Website Security. As a leader in cybersecurity solutions for more than two decades, we provide comprehensive protection tailored to meet the evolving challenges of today's digital threat landscapes. 🔍 Why Comodo Website Security? Unmatched Security Features: Malware Protection: Advanced technology for scanning, removal, and repair ensures your website remains safe and operational, combating malware and attacks like traffic hijacking and SEO poisoning. Web Application Firewall (WAF): Our cloud-based WAF provides real-time protection, covering DDoS mitigation, SQL injection, and XSS attack prevention, supported by managed rules and threat intelligence. Content Delivery Network (CDN): Our Global CDN enhances site speed, optimizes images, and ensures mobile responsiveness, improving user experience globally. DNS Services: Boost performance and reliability with advanced DNS solutions like Anycast DNS, DNSSEC, and load balancing. Backup Solutions: Automatic daily and on-demand backups keep your data secure, recoverable, and minimize downtime. Transparent Pricing: Get all-inclusive Comodo Web Security services for just $99 per website per year—far more affordable and comprehensive than competitors. Globally Trusted: Clients from individuals to large enterprises rely on us for top-tier security and performance, confirming our 20-year reputation as a leader in web security. 🔗 Connect with Comodo: Follow us for the latest in cybersecurity and insights on effective business protection. With Comodo, you gain a partner in web security. Join us in creating a safer internet, one website at a time. For more about Comodo Website Security, visit our website or contact us. Your security is our priority. 🛡️💻 #Comodo #WebSecurity #Cybersecurity #DataProtection #MalwareProtection #DNS #CDN #WAF #Backups #DigitalSecurity #Innovation #Technology

Welcome to the Jungle
Does our logo look familiar to you? We are part of a bank and insurance group KBC. KBC Group is represented in Belgium, Bulgaria, Czech Republic, Hungary, Ireland and Slovak Republic. We possess something extra that makes us unique. We are Shared Service Center, not a bank. Since 2011, we provide support to select members of the KBC Group from Brno, Czech Republic. There was second Shared Service Center established within 2019 in Varna, Bulgaria.

KOHO
KOHO Financial Inc. is a Canadian fintech company that provides an application-based banking platform to simplify financial products and enhance money management for Canadians.

Harbor Health
Harbor Health is a multi-specialty clinic group that provides smarter health care using technology. The company co-creates a health path that is dedicated to providing personalized, patient-centered healthcare through a collaborative approach.

Index Exchange
Index Exchange is a global advertising supply-side platform enabling media owners to maximize the value of their content on any screen. As a trusted partner and ally, we connect leading experience makers with the world’s largest brands to ensure a quality experience for consumers. We’re a proud industry pioneer with over 20 years of experience accelerating the ad technology evolution. With our radically transparent business practices and dedication to total market efficiency, we’re committed to upholding the integrity of the programmatic ecosystem at large. Our global teams are dedicated to driving industry standards and building technology that delivers scale, efficiency, and long-term value for our customers and partners.

ACLU
Defender of rights and liberties
Compare Bitly to the industry
Bitly operates across multiple industries. Browse revenue, funding, and growth data for Bitly in each sector below.
Source Attribution
Source: all data was collected from GetLatka company research and founder interviews. Revenue, funding, team, and customer figures are presented as company-reported or GetLatka-estimated metrics where the profile data identifies them that way.
Company data last updated .