Bitly
New York, New York, United States
2023 Revenue
$100M
Funding
$91.5M
Team
304
Founded
2008
Bitly Revenue & Funding (2023)
Bitly was originally created by Betaworks, a startup incubator based in New York City, in 2008. However, in 2016, Bitly was spun off into a separate company and is now owned by Spectrum Equity, a private equity firm that specializes in investing in software and internet companies. Spectrum Equity acquired a majority stake in Bitly in a deal worth $63 million. Bitly is currently headquartered in New York City and provides a link management platform that helps businesses and individuals to shorten, brand, share, and track links.
Last updated
Bitly Revenue
In 2023, Bitly's revenue reached $100M. The company previously reported $6.4M in 2021. Since its launch in 2008, Bitly has shown consistent revenue growth.
| Year | Milestone | Source |
|---|---|---|
| 2023 | Bitly Hit $100m revenue in November 2023 | |
| 2021 | Bitly Hit $6.4m revenue in May 2021 | |
| 2008 | Launched with $0 revenue |
Bitly Valuation, Funding Rounds
Bitly has not publicly disclosed its valuation. The company has raised $91.5M in total funding to date.
Bitly has raised $91.5M in total funding across 5 rounds, with its most recent round in 2017.
| Year | Round | Amount | Valuation | % Sold | Source |
|---|---|---|---|---|---|
| 2017 | Funding round | $63M | - | - | |
| 2012 | Funding round | $15M | - | - | |
| 2010 | Funding round | $10M | - | - | |
| 2009 | Funding round | $2M | - | - | |
| 2008 | Funding round | $1.5M | - | - |
Founder / CEO
Q&A
| Question | Answer |
|---|---|
| What's your age? | - |
| Favorite online tool? | - |
| Favorite book? | - |
| Favorite CEO? | - |
| Advice for 20 year old self | - |
Customers
We do not have customer count information for Bitly yet.
Bitly Employees & Team Size
Bitly employs approximately 304 people as of 2026, up from 211 in 2021.
| Year | Milestone | Source |
|---|---|---|
| 2023 | Reached 304 employees (July 2023) | |
| 2021 | Reached 211 employees (May 2021) |
Frequently Asked Questions about Bitly
What is Bitly's revenue?
Bitly generates $100M in revenue.
Who founded Bitly?
Bitly was founded by Toby Gabriner.
Who is the CEO of Bitly?
The CEO of Bitly is Toby Gabriner.
How much funding does Bitly have?
Bitly raised $91.5M across 5 rounds.
How many employees does Bitly have?
Bitly has 304 employees.
Where is Bitly headquarters?
Bitly is headquartered in New York, New York, United States.
Compare Bitly to the industry
Bitly operates across multiple industries. Browse revenue, funding, and growth data for Bitly in each sector below.
Data and Sources
All figures on this page are taken directly from interviews or are estimates from public sources and proprietary models. Not financial advice. Read full disclaimer.
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