The closest alternatives to HubSpot are Infobip, Zoho and The Brandtech Group. HubSpot generates $3.1B in revenue with 7.6K employees. Every one of the 20 alternatives below is compared with HubSpot on revenue, funding, customers, team size and founding year.
HubSpot is pinned as the first column so every figure is read against it. Blank cells are figures we have not verified, never zeros.
| Company |  HubSpotThis company |  Infobip |  Zoho |  The Brandtech Group |  Bird (Formerly MessageBird) |  RTB House |  Hootsuite |  Seismic | Seismic |  GupShup |
|---|---|---|---|---|---|---|---|---|---|---|
| Revenue | $3.1B | $2B | $1.5B | $1B | $900M | $474.2M | $400M | $400M | $400M | $360.5M |
| Valuation | $12B | Not disclosed | Not disclosed | Not disclosed | Not disclosed | Not disclosed | Not disclosed | Not disclosed | Not disclosed | Not disclosed |
| Funding raised | $100.5M | $700M | $7.3M | $320M | $1.1B | Not disclosed | $299.9M | $426.5M | $426.5M | $144.1M |
| Customers | 205K | Not disclosed | 250K | Not disclosed | 15K | Not disclosed | 18M | 2K | 2K | 100K |
| Team size | 7.6K | 4.3K | 24K | 114 | 165 | 1.2K | 900 | 1.3K | 1.3K | 1.1K |
| Growth | 19% | Not disclosed | Not disclosed | Not disclosed | Not disclosed | Not disclosed | Not disclosed | Not disclosed | Not disclosed | Not disclosed |
| Cash flow | $1 | Not disclosed | Not disclosed | Not disclosed | Not disclosed | Not disclosed | Not disclosed | Not disclosed | Not disclosed | Not disclosed |
| Founded | 2006 | 2006 | 1996 | 2015 | 2011 | 2012 | 2008 | 2010 | 2010 | 2004 |
| HQ | United States | United Kingdom | India | United States | Netherlands | Poland | Canada | United States | United States | United States |
United Kingdom · Marketing Automation Software
Infobip is a global leader in omnichannel engagement, offering a wide array of messaging channels and tools for advanced customer engagement, authentication, and security. We simplify complex consumer communications to…
India · Marketing Automation Software
Zoho Corporation is a software company that provides cloud-based business management and productivity solutions. Zoho's product suite includes applications for CRM, email and collaboration, project management, finance…
United States · Marketing Automation Software
The Brandtech Group is a marketing technology group that helps brands do their marketing better, faster and cheaper using the latest technology.
The Brandtech Group revenue & fundingHubSpot vs The Brandtech Group
Netherlands · Marketing Automation Software
Bird is a cloud communications platform that enables businesses to communicate with their customers through various channels such as SMS, voice, chat, and email. The company was founded in 2011 and is headquartered in…
Bird (Formerly MessageBird) revenue & fundingHubSpot vs Bird (Formerly MessageBird)
Poland · Marketing Automation Software
RTB House is a global marketing technology company that provides retargeting and programmatic advertising solutions for online businesses. The company was founded in 2012 and is headquartered in Warsaw, Poland, with…
Canada · Marketing Automation Software
Hootsuite is a Vancouver-based social media management platform founded in 2008 by Ryan Holmes. The company serves businesses ranging from small and medium-sized organizations to large enterprises, providing tools for…
United States · Marketing Automation Software
Seismic.com is owned by Seismic Software, Inc., a sales and marketing enablement platform that helps businesses improve their sales productivity and effectiveness. The company was founded in 2010 and is headquartered in…
United States · Marketing Automation Software
Seismic.com is owned by Seismic Software, Inc., a sales and marketing enablement platform that helps businesses improve their sales productivity and effectiveness. The company was founded in 2010 and is headquartered in…
United States · Marketing Automation Software
Gupshup enables better customer engagement through conversational messaging. Gupshup is the leading conversational messaging platform, powering over 5 billion messages per month. Across verticals, thousands of large and…
United States · Marketing Automation Software
Gupshup enables better customer engagement through conversational messaging. Gupshup is the leading conversational messaging platform, powering over 5 billion messages per month. Across verticals, thousands of large and…
United States · Marketing Automation Software
Thryv Holdings, Inc. (NASDAQ:THRY), provider of Thryv software, supports more than 50,000 local businesses across the U.S., Canada and Australia. Thryv's do-it-all small business software helps small businesses reach…
United States · Marketing Automation Software
Premier advertising service offering advanced PPC and CPL campaigns for acquiring new customers on demand.
United States · Marketing Automation Software
Attentive is a personalized mobile messaging platform for innovative brands & organizations that can quickly become a top 3 revenue channel. Using real-time behavioral data, Attentive automatically sends engaging text…
United States · Marketing Automation Software
ActiveCampaign, the Chicago-based marketing automation and customer experience platform, reported annual recurring revenue of $165 million in 2021, the last publicly confirmed revenue figure the company has disclosed…
United States · Marketing Automation Software
ActiveCampaign, the Chicago-based marketing automation and customer experience platform, reported annual recurring revenue of $165 million in 2021, the last publicly confirmed revenue figure the company has disclosed…
United States · Marketing Automation Software
ActiveCampaign, the Chicago-based marketing automation and customer experience platform, reported annual recurring revenue of $165 million in 2021, the last publicly confirmed revenue figure the company has disclosed…
India · Marketing Automation Software
Founded in 2007, InMobi is a global consumer technology company that leverages AI to drive growth through innovative consumer-focused digital platforms and end-to-end mobile advertising solutions. We have grown InMobi…
India · Marketing Automation Software
LeadSquared is a customer acquisition and engagement platform. It offers a comprehensive suite of marketing automation and sales execution capabilities that enable businesses to attract, engage, and convert leads into…
India · Marketing Automation Software
LeadSquared is a customer acquisition and engagement platform. It offers a comprehensive suite of marketing automation and sales execution capabilities that enable businesses to attract, engage, and convert leads into…
United States · Marketing Automation Software
Media organization providing full-funnel lead generation solutions to some of the world's most successful sales and marketing organizations
HubSpot ranks #1 of 3,105 Marketing Automation Software companies by annual revenue, putting it in the top 1% of the market.
| Date | Round | Amount | Valuation |
|---|---|---|---|
| Nov 2012 | Series E | $35M | Not disclosed |
| Mar 2011 | Series D | $32M | Not disclosed |
| Oct 2009 | Series C | $16M | Not disclosed |
| May 2008 | Series B | $12M | Not disclosed |
| Sep 2007 | Series A | $5M | $5.7M |
| Jun 2006 | Seed | $500K | Not disclosed |
HubSpot Revenue: $3.13B in 2025, and a Market That Cut Its Value in Half Anyway
HubSpot reported $3.13B in 2025 revenue, up 19%, with 288,706 customers at year end. It guided 2026 to $3.7B, and the market cut its valuation in half anyway. The filed numbers, year by year.
The closest alternatives to HubSpot are Infobip, Zoho and The Brandtech Group, all active in Marketing Automation Software. This page compares each of them with HubSpot on revenue, funding, customers and team size.
Infobip is the closest alternative to HubSpot, generating $2B in revenue. Which alternative fits best depends on budget and company size, so compare all 20 alternatives above before choosing.
HubSpot generates $3.1B in revenue.
HubSpot has raised $100.5M in funding.
HubSpot has 205K customers.
Yes. HubSpot generates $3.1B in revenue versus $2B at Infobip.
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