Latka logo

How Annex Cloud CEO Mark Woodward grew Annex Cloud to $41.4M revenue with a 230 person team in 2024.

Provider of a fully integrated advocate marketing and customer loyalty platform designed to tackle complex acquisition, conversion and retention challenges. The company's advocate marketing and customer loyalty platform provides a suite of products including Omni-Channel Loyalty, User Generated Content, Visual Commerce, Login Services and Social Sharing & Referrals, enabling companies to take charge of their customer's journey, turning browsers into buyers, buyers into loyal customers and loyal customers into advocates for their brand.

Last updated

Annex Cloud Revenue

In 2024, Annex Cloud's revenue reached $41.4M. The company previously reported $24.2M in 2023. Since its launch in 2010, Annex Cloud has shown consistent revenue growth.

Annex Cloud Revenue GrowthReported revenue / ARR by year$0$10M$20M$30M$40M$50M20102012201420162018202020222024$0$17M$41MSource: GetLatka.com
YearMilestone
2024Annex Cloud Hit $41.4m revenue in October 2024
2023Annex Cloud Hit $24.2m revenue in November 2023
2023Annex Cloud Hit $24.2m revenue in November 2023
2021Annex Cloud Hit $17m revenue in April 2021
2010Launched with $0 revenue

Annex Cloud Valuation, Funding Rounds

Annex Cloud is a bootstrapped Proactive Customer Retention Software startup. Founded in 2010, Annex Cloud has grown to $41.4M in revenue without raising any venture capital or outside funding.

As a self-funded Proactive Customer Retention Software SaaS company, Annex Cloud has built its business with no outside investment.

Annex Cloud Capital Raised & ValuationCumulative capital raised and post-money valuation by roundCapital raised (cum.)Valuation$0$120102010 cumulative: $0 • 2010 Founded: $02010 Founded: $0 valuationSource: GetLatka.com
YearRoundAmountValuation% Sold

Annex Cloud Employees & Team Size

Annex Cloud employs approximately 230 people as of 2026, down from 269 in 2023.

Annex Cloud has 230 total employees in different roles and functions and 11 sales reps that carry a quota.

Annex Cloud Team GrowthReported headcount over time0601201802403002010201220142016201820202022202400230230Source: GetLatka.com
YearMilestone
2024Reached 230 employees (December 2024)
2024Reached 235 employees (October 2024)
2023Reached 269 employees (November 2023)
2023Reached 266 employees (September 2023)
2023Reached 269 employees (January 2023)
2022Reached 244 employees (November 2022)
2022Reached 231 employees (March 2022)
2022Reached 244 employees (January 2022)
2021Reached 202 employees (November 2021)
2021Reached 202 employees (August 2021)
2021Reached 202 employees (April 2021)

Founder / CEO

Mark Woodward

Mark Woodward is listed as Founder / CEO at Annex Cloud.

Q&A

QuestionAnswer
What's your age?-
Favorite online tool?-
Favorite book?-
Favorite CEO?-
Advice for 20 year old self-

Customers

We do not have customer count information for Annex Cloud yet.

Frequently Asked Questions about Annex Cloud

What is Annex Cloud's revenue?

Annex Cloud generates $41.4M in revenue.

Who founded Annex Cloud?

Annex Cloud was founded by Mark Woodward.

Who is the CEO of Annex Cloud?

The CEO of Annex Cloud is Mark Woodward.

How much funding does Annex Cloud have?

Annex Cloud raised $0.

How many employees does Annex Cloud have?

Annex Cloud has 230 employees.

Where is Annex Cloud headquarters?

Annex Cloud is headquartered in McLean, Virginia, United States.

People Also Viewed

A-TEK logo

A-TEK

Woman-owned small business leading with acuity and innovation in delivery of scientific and IT services and solutions

ZZP Nederland logo

ZZP Nederland

ZZP Nederland is the largest independent representative for self-employed professionals without personnel in the Netherlands, supporting over 55,000 members with advice and services.

Sastrify logo

Sastrify

Virtual Software-as-a-Service procurement service, helping digital-first companies to optimize their SaaS tools.

Naprotek logo

Naprotek

Naprotek is an electronics technology solutions provider for high-reliability applications. The company specializes in quick turn PCBA, design for manufacturability, system integration, and testing for various sectors including defense, space, and medical.

Financial Software & Systems logo

Financial Software & Systems

Provider of a SaaS-based payments technology and transaction processing software intended to deliver one stop services of the full spectrum of payments. The company's diversified portfolio of software products, along with hosted payment services and software services are delivered through an end-to-end payments suite, which powers retail delivery channels as well as critical back-end functions, including cards management, reconciliation, settlement, merchant management and device monitoring, for the wholesale and retail payments initiatives of leading banks, financial institutions, processors, merchants, governments and regulatory bodies, enabling them to process millions of transactions every day, securely and efficiently.

Buffer logo

Buffer

Buffer is a social media management platform that enables individuals and businesses to schedule and publish content across various social media platforms. It was founded in 2010 and is based in San Francisco, California.

Compare Annex Cloud to the industry

Annex Cloud operates across multiple industries. Browse revenue, funding, and growth data for Annex Cloud in each sector below.

Source Attribution

Source: all data was collected from GetLatka company research and founder interviews. Revenue, funding, team, and customer figures are presented as company-reported or GetLatka-estimated metrics where the profile data identifies them that way.

Company data last updated .

Annex Cloud Revenue 2024: $41.4M ARR (Bootstrapped)