Invocarevenue, valuation & funding
Other Digital Advertising SoftwareSanta Barbara, CaliforniaFounded 2008CEO Gregg Johnson
Invoca specializes in the fields of inbound call marketing, call tracking, call intelligence, and pay-per-call advertising.
- Valuation
- $1.1B
Invoca revenue
Invoca has not published its revenue. GetLatka estimates it at about $103.8M a year (October 2024).
All 3 revenue readings, with sources
| As of | Revenue | Source |
|---|---|---|
| Oct 2019 | $19.2M | – |
| Dec 2023 | $79.5MEST. | Growjo estimate |
| Oct 2024 | $103.8MEST. | GetLatka estimate |
– source not recorded
Invoca valuation
Invoca is privately held, so there is no Invoca stock to buy. Investors valued it at $1.1B.
Invoca funding rounds & investors
Invoca has raised $118.5M across six rounds since 2009. The latest was a $56M funding round in October 2019.
| Date | Round | Raised |
|---|---|---|
| Oct 2019 | Funding round | $56M |
| Mar 2016 | Funding round | $30M |
| Jan 2014 | Funding round | $21.7M |
| Nov 2012 | Funding round | $3.3M |
| Nov 2010 | Funding round | $4M |
| Jun 2009 | Funding round | $3.5M |
| Total raised | $118.5M |
Invoca competitors
Invoca competes most directly with CallRail, Calltrackingmetrics and Convirza.
| Company | Revenue | Funding | Employees | Customers | Founded |
|---|---|---|---|---|---|
| Invoca | $103.8M | $118.5M | 389 | 2K | 2008 |
 CallRail | $100M | $147.9M | 315 | 180K | 2011 |
 Calltrackingmetrics | $43.8M | – | 85 | 30K | 2009 |
 Convirza | $10M | $29.1M | 49 | 1.1K | 2001 |
Invoca CEO, founders & employees
Gregg Johnson founded Invoca in 2008 and runs it as CEO. Invoca has 389 employees (November 2025, LinkedIn), down from 422 a year earlier.
- Gregg JohnsonFounder & CEO
All 5 headcount readings, with sources
| As of | Employees | Source |
|---|---|---|
| Nov 2025 | 389 | |
| Oct 2024 | 422 | |
| Dec 2023 | 422EST. | Growjo estimate |
| Dec 2022 | 389EST. | Growjo estimate |
| Oct 2019 | 295 | – |
Invoca FAQ
What is Invoca's revenue?
GetLatka estimates Invoca's revenue at about $103.8M a year (October 2024). The company hasn't published its own figure.
What is Invoca's valuation?
Investors valued Invoca at $1.1B.
How much funding has Invoca raised?
Invoca has raised $118.5M across six funding rounds. The latest was a $56M funding round in October 2019.
Is Invoca publicly traded?
No. Invoca is a private company, so its shares aren't traded on a stock exchange.
How many employees does Invoca have?
Invoca has 389 employees as of November 2025, according to LinkedIn.
Who is the CEO of Invoca?
Gregg Johnson is the CEO of Invoca and founded the company in 2008.
Who founded Invoca?
Gregg Johnson founded Invoca in 2008.
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How this page is sourced
2 from public sources · 4 estimates. Founder figures link to the second they were said; public figures name their source; estimates are marked EST. and say whose they are. Not financial advice.
Updated Oct 5, 2026Data disclaimerReport a correctionClaim this profileRun Invoca? Join the podcast