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How LASSO CEO Clay Sifford grew to $9.7M revenue with a 234 person team in 2024.

Developer of a workforce management software and crew marketplace designed to improve contingent workforce management. The company's platform and mobile application helps in hiring, organizing, scheduling, and communicating with their project-based, mobile talent, providing live events and entertainment industry with a tool to manage tasks efficiently.

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LASSO Revenue

In 2024, LASSO's revenue reached $9.7M. The company previously reported $6.5M in 2023. Since its launch in 2015, LASSO has shown consistent revenue growth.

LASSO Revenue GrowthReported revenue / ARR over time$0$3M$5M$8M$10M$13M201520172019202120232024$0$2M$6M$10MSource: GetLatka.com
YearMilestoneQuote
2024LASSO Hit $9.7m revenue in October 2024
2023LASSO Hit $6.5m revenue in October 2023
2021LASSO Hit $2.2m revenue in April 2021
2015Launched with $0 revenue

LASSO Valuation, Funding Rounds

LASSO has not publicly disclosed its valuation. The company has raised $2.1M in total funding to date.

LASSO has raised $2.1M in total funding across 2 rounds, with its most recent round in 2021.

LASSO Capital Raised & ValuationCumulative capital raised and post-money valuation by roundCapital raised (cum.)$0$500K$1M$2M$2M$3M2015201620172018201920202021$2MSource: GetLatka.com
YearRoundAmountValuation% SoldQuote
2021Funding round$301.1K--
2015Funding round$1.8M--

Founder / CEO

Clay Sifford

Nashville entrepreneur Clay Sifford has raised $1.8 million for his new venture, a workforce management software tool called Lasso (stylized LASSO). Sifford, chairman and CEO of live event production company Ovation, said in a news release he built the software to help small and midsize companies managed workflow for project-based employees and independent contractors.

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Customers

We do not have customer count information for LASSO yet.

LASSO Employees & Team Size

LASSO employs approximately 234 people as of 2026, up from 193 in 2023.

LASSO Team GrowthReported headcount over time05010015020025020152017201920212023202400234234Source: GetLatka.com
YearMilestone
2024Reached 234 employees (December 2024)
2024Reached 193 employees (October 2024)
2023Reached 193 employees (October 2023)
2022Reached 156 employees (October 2022)
2021Reached 79 employees (December 2021)
2021Reached 32 employees (April 2021)

Frequently Asked Questions about LASSO

What is LASSO's revenue?

LASSO generates $9.7M in revenue.

Who founded LASSO?

LASSO was founded by Clay Sifford.

Who is the CEO of LASSO?

The CEO of LASSO is Clay Sifford.

How much funding does LASSO have?

LASSO raised $2.1M.

How many employees does LASSO have?

LASSO has 234 employees.

Where is LASSO headquarters?

LASSO is headquartered in Nashville, Tennessee, United States.

Compare LASSO to the industry

LASSO operates across multiple industries. Browse revenue, funding, and growth data for LASSO in each sector below.

Data and Sources

All figures on this page are taken directly from interviews or are estimates from public sources and proprietary models. Not financial advice. Read full disclaimer.

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