Ometriarevenue & funding
E-Commerce Personalization SoftwareLondon, England, United KingdomFounded 2013CEO Ivan Mazour
Ometria is a customer insight and marketing automation platform which lets retailers communicate with their customers in a personalised way.
Ometria revenue
Ometria has not published its revenue. GetLatka estimates it at about $31M a year (June 2024).
All 2 revenue readings, with sources
| As of | Revenue | Source |
|---|---|---|
| Sep 2019 | $3.2M | – |
| Jun 2024 | $31MEST. | GetLatka estimate |
– source not recorded
Ometria funding rounds & investors
Ometria has raised $71.6M across seven rounds since 2013. The latest was a $40M Series C in November 2021.
| Date | Round | Raised |
|---|---|---|
| Nov 2021 | Series C | $40M |
| Sep 2019 | Series B | $21M |
| Oct 2017 | Series A | $6M |
| Jan 2016 | Venture | $2M |
| Sep 2014 | Seed | $500K |
| Mar 2014 | Seed | $1.5M |
| Feb 2013 | Venture | $600K |
| Total raised | $71.6M |
Ometria competitors
Ometria competes most directly with HubSpot, Klaviyo, ActiveCampaign and Blueshift.
| Company | Revenue | Funding | Employees | Customers | Founded |
|---|---|---|---|---|---|
 HubSpot | $3.1B | $100.5M | 7,639 | 205K | 2006 |
 Klaviyo | $1.2B | $678.5M | 2,875 | 146K | 2012 |
 ActiveCampaign | $290.5M | $360M | 865 | 145K | 2003 |
| Ometria | $31M | $71.6M | 141 | – | 2013 |
 Blueshift | $12.4M | – | 113 | – | 2014 |
Ometria CEO, founders & employees
Ivan Mazour founded Ometria in 2013 and runs it as CEO. Ometria had 141 employees (October 2024, LinkedIn).
- Ivan MazourFounder & CEO
All 3 headcount readings, with sources
| As of | Employees | Source |
|---|---|---|
| Oct 2024 | 141 | |
| Nov 2021 | 141 | – |
| Sep 2019 | 215 | – |
Ometria FAQ
What is Ometria's revenue?
GetLatka estimates Ometria's revenue at about $31M a year (June 2024). The company hasn't published its own figure.
How much funding has Ometria raised?
Ometria has raised $71.6M across seven funding rounds. The latest was a $40M Series C in November 2021.
How many employees does Ometria have?
Ometria had 141 employees in October 2024, according to LinkedIn.
Who is the CEO of Ometria?
Ivan Mazour is the CEO of Ometria and founded the company in 2013.
Who founded Ometria?
Ivan Mazour founded Ometria in 2013.
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How this page is sourced
1 from public sources · 1 estimate. Founder figures link to the second they were said; public figures name their source; estimates are marked EST. and say whose they are. Not financial advice.
Updated Aug 10, 2026Data disclaimerReport a correctionClaim this profileRun Ometria? Join the podcast