Optimizelyrevenue, acquisition & funding
A/B Testing Software119 5th Ave 7th floor, New YorkFounded 2010
Optimizely was acquired by Episerver. See Episerver's profile →
Optimizely is a software company based in New York City, that provides digital experience optimization solutions. The company was founded in 2010 and has since grown to become a leader in the experimentation and personalization industry.
Optimizely revenue
Optimizely's annual revenue was $110M in June 2019, its last figure before Episerver bought it (source not recorded).
All 2 revenue readings, with sources
| As of | Revenue | Source |
|---|---|---|
| Jun 2017 | $90M | – |
| Jun 2019 | $110M | – |
– source not recorded
Who owns Optimizely
Episerver owns Optimizely. The date and price of the deal are not on record.
Optimizely funding rounds & investors
Optimizely has raised $251.2M across seven rounds since 2010. The latest was a $55M Debt Financing in June 2019.
| Date | Round | Raised | Valuation |
|---|---|---|---|
| Jun 2019 | Debt Financing | $55M | $550M |
| Jun 2019 | Series D | $50M | $600M |
| Oct 2015 | Series C | $58M | – |
| May 2014 | Series B | $57M | – |
| Apr 2013 | Series A | $28M | – |
| Jun 2012 | Seed | $2M | – |
| Mar 2010 | Angel | $1.2M | – |
| Total raised | $251.2M |
Not counted as funding
- Acquisition offer at a $200M valuation Jun 2017
Optimizely CEO & employees
Alex Atzberger was CEO of Optimizely. Optimizely had 339 employees (December 2020), down from 518 a year earlier.
BoardMike Ghaffary, Amy Chang, Ilya Fushman, Dirman Suharno
InvestorsAjay Agarwal
Team mix (Dec 2020): 81 engineers, 64 in sales, 24 in marketing
All 9 headcount readings, with sources
| As of | Employees | Source |
|---|---|---|
| Dec 2020 | 339 | – |
| Aug 2020 | 340 | – |
| Jun 2020 | 465 | – |
| Dec 2019 | 518 | – |
| Jun 2019 | 509 | – |
| Dec 2018 | 418 | – |
| Jun 2017 | 400 | – |
| May 2014 | 175 | – |
| Apr 2013 | 68 | – |
Optimizely FAQ
What was Optimizely's revenue?
Before Episerver bought it, Optimizely's annual revenue was $110M in June 2019 (source not recorded).
Who owns Optimizely?
Episerver owns Optimizely.
How much funding has Optimizely raised?
Optimizely raised $251.2M across seven funding rounds before Episerver bought it. The last was a $55M Debt Financing in June 2019.
How many employees does Optimizely have?
Optimizely had 339 employees in December 2020.
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How this page is sourced
Founder figures link to the second they were said; public figures name their source; estimates are marked EST and say whose they are. Not financial advice.
Updated Oct 30, 2026Data disclaimerReport a correctionClaim this profileRun Optimizely? Join the podcast