Optimizely
New York, New York, United States
Valuation
$600M
2019 Revenue
$110M
Customers
7K
Funding
$251.2M
Avg ACV
$15.7K
Team · 2020
339
Founded
2010
Optimizely Revenue, Valuation & Funding (2019)
Optimizely generated $110M in revenue in 2019.
Optimizely is a software company based in New York City, that provides digital experience optimization solutions. The company was founded in 2010 and has since grown to become a leader in the experimentation and personalization industry. Optimizely's platform allows businesses to test and optimize digital experiences, including websites, mobile apps, and connected devices, to improve customer engagement and increase revenue. The company offers a range of products, including Optimizely Web, Optimizely Full Stack, and Optimizely Personalization, which are used by businesses of all sizes and industries around the world. Optimizely is known for its user-friendly interface, powerful features, and flexible deployment options, including on-premises, cloud, and hybrid environments.
Last updated
Optimizely Revenue
In 2019, Optimizely's revenue reached $110M. The company previously reported $90M in 2017.
| Year | Milestone | Source |
|---|---|---|
| 2019 | Optimizely Hit $110m revenue in June 2019 | Not recorded |
| 2017 | Optimizely Hit $90m revenue in June 2017 | Not recorded |
| 2010 | Launched with $0 revenue |
Optimizely Valuation, Funding Rounds
Optimizely reached a $600M valuation in 2019, set during its Debt Financing round.
Optimizely has raised $251.2M in total funding across 7 rounds, most recently a $55M Debt Financing round in 2019.
| Year | Round | Amount | Valuation | % Sold | Source |
|---|---|---|---|---|---|
| 2019 | Series D | $50M | $600M | 8% | Not recorded |
| 2019 | Debt Financing | $55M | $550M | 10% | Not recorded |
| 2017 | M&A Offer | - | $200M | - | Not recorded |
| 2015 | Series C | $58M | - | - | Not recorded |
| 2014 | Series B | $57M | - | - | Not recorded |
| 2013 | Series A | $28M | - | - | Not recorded |
| 2012 | Seed | $2M | - | - | Not recorded |
| 2010 | Angel | $1.2M | - | - | Not recorded |
Founder / CEO
Alex Atzberger
CEO
Alex Atzberger is the CEO of Episerver. Previously, Alex served as the President of SAP Customer Experience and as President of SAP Ariba, the world’s largest, most global business network. In addition, Alex successfully led SAP’s Markets Strategy, Competitive and Market Intelligence and Global Pricing organization to help shape SAP’s 2015 strategy. A 13-year veteran of SAP, Alex began his career at McKinsey.
Customers
Optimizely serves 7K customers.
Optimizely Employees & Team Size
Optimizely employs approximately 339 people as of 2026, down from 518 in 2019, including 64 sales reps that carry a quota. It serves 7K customers that rely on its solutions.
| Year | Milestone | Source |
|---|---|---|
| 2020 | Reached 339 employees (December 2020) | Not recorded |
| 2020 | Reached 340 employees (August 2020) | Not recorded |
| 2020 | Reached 465 employees (June 2020) | Not recorded |
| 2019 | Reached 518 employees (December 2019) | Not recorded |
| 2019 | Reached 509 employees (June 2019) | Not recorded |
| 2018 | Reached 418 employees (December 2018) | Not recorded |
| 2017 | Reached 400 employees (June 2017) | Not recorded |
| 2014 | Reached 175 employees (May 2014) | Not recorded |
| 2013 | Reached 68 employees (April 2013) | Not recorded |
Frequently Asked Questions about Optimizely
Is Optimizely still an independent company?
No. Optimizely was acquired by Episerver.
What is Optimizely's revenue?
As of 2019, Optimizely generated $110M in revenue.
How much funding does Optimizely have?
Optimizely raised $251.2M across 7 rounds.
How many employees does Optimizely have?
As of 2020, Optimizely had 339 employees.
Where is Optimizely headquartered?
Optimizely is headquartered in New York, New York, United States.
Compare Optimizely to the industry
Optimizely operates across multiple industries. Browse revenue, funding, and growth data for Optimizely in each sector below.
Data and Sources
All figures on this page are taken directly from interviews or are estimates from public sources and proprietary models. Not financial advice. Read full disclaimer.
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