Optimizelyrevenue, acquisition & funding
E-Commerce Personalization Software119 5th Ave 7th floor, New YorkFounded 2010
Optimizely was acquired by Episerver. See Episerver's profile →
Optimizely is a software company based in New York City, that provides digital experience optimization solutions. The company was founded in 2010 and has since grown to become a leader in the experimentation and personalization industry.
Optimizely revenue
Optimizely's annual revenue was $110M in June 2019, its last figure before Episerver bought it (source not recorded).
| As of | Revenue | Source |
|---|---|---|
| Jun 2017 | $90M | – |
| Jun 2019 | $110M | – |
– source not recorded
Who owns Optimizely
Episerver owns Optimizely. The date and price of the deal are not on record.
Optimizely funding rounds & investors
Optimizely has raised $251.2M across seven rounds since 2010. The latest was a $55M Debt Financing in June 2019.
| Date | Round | Raised | Valuation |
|---|---|---|---|
| Jun 2019 | Debt Financing | $55M | $550M |
| Jun 2019 | Series D | $50M | $600M |
| Oct 2015 | Series C | $58M | – |
| May 2014 | Series B | $57M | – |
| Apr 2013 | Series A | $28M | – |
| Jun 2012 | Seed | $2M | – |
| Mar 2010 | Angel | $1.2M | – |
| Total raised | $251.2M |
Not counted as funding
- Acquisition offer at a $200M valuation Jun 2017
Optimizely CEO & employees
Alex Atzberger was CEO of Optimizely. Optimizely had 339 employees (December 2020), down from 518 a year earlier.
BoardMike Ghaffary, Amy Chang, Ilya Fushman, Dirman Suharno
InvestorsAjay Agarwal
Team mix (Dec 2020): 81 engineers, 64 in sales, 24 in marketing
All 9 headcount readings, with sources
| As of | Employees | Source |
|---|---|---|
| Dec 2020 | 339 | – |
| Aug 2020 | 340 | – |
| Jun 2020 | 465 | – |
| Dec 2019 | 518 | – |
| Jun 2019 | 509 | – |
| Dec 2018 | 418 | – |
| Jun 2017 | 400 | – |
| May 2014 | 175 | – |
| Apr 2013 | 68 | – |
Optimizely FAQ
How much money does Optimizely make?
The most recent figure is $110M in annual revenue, from June 2019 (source not recorded), before Episerver bought the company.
Who owns Optimizely?
Episerver owns Optimizely.
Is Optimizely publicly traded?
No. Optimizely is part of Episerver.
How much funding has Optimizely raised?
$251.2M across 7 rounds; the latest was a $55M Debt Financing in June 2019.
How many employees does Optimizely have?
About 339 as of December 2020.
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How this page is sourced
Founder figures link to the second they were said; public figures name their source; estimates are marked EST. and say whose they are. Not financial advice.
Updated Sep 15, 2026Data disclaimerReport a correctionClaim this profileRun Optimizely? Join the podcast