Email Client Software
Chili Piper is a demand conversion platform founded by co-CEOs Alina Vandenberghe and Nicolas Vandenberghe. The company offers five products covering form routing, chat, team handoff, scheduling, and link distribution, all designed to help B2B sales and marketing teams convert pipeline more efficiently. Customers include monday.com, ClickUp, and Hootsuite, each of which uses Chili Piper's scheduling and routing technology in their demo processes.
As of September 2024, Chili Piper is cash breakeven and continuing to grow, according to Alina Vandenberghe, who has served as acting CMO for approximately two years. The company's go-to-market approach centers on founder brand, partner co-marketing, influencer marketing, live events, and account-based marketing, with AI-powered bots qualifying accounts across roughly 300 data points before outreach. The strategy has produced approximately 500 booked meetings per quarter.
Chili Piper operates with a flat organizational structure and emphasizes self-management, community building, and ecosystem partnerships as durable competitive advantages. The company works with a fractional CFO who has accumulated 400,000 LinkedIn followers and who models the company's financial projections.