White Cuprevenue
Business Intelligence SoftwareGarden City, IdahoFounded 2004CEO Douglas Braun
White Cup is a company that specializes in industry-specific business analytics and software for distribution. They offer services in information technology and services. They have launched White Cup CRM, a purpose-built customer relationship management system.
- Customers
- 1K
White Cup revenue
White Cup has not published its revenue. GetLatka estimates it at about $8.9M a year (June 2024).
| As of | Revenue | Source |
|---|---|---|
| Jun 2024 | $8.9MEST. | GetLatka estimate |
White Cup competitors
White Cup competes most directly with HubSpot, Zoho, Leadsquared and Copper CRM.
| Company | Revenue | Funding | Employees | Customers | Founded |
|---|---|---|---|---|---|
 HubSpot | $3.1B | $100.5M | 7,639 | 205K | 2006 |
 Zoho | $1.5B | $7.3M | 24K | 250K | 1996 |
 Leadsquared | $279.3M | $35M | 1,262 | 1K | 2011 |
| White Cup | $8.9M | – | 60 | 1K | 2004 |
 Copper CRM | $3.3M | $102M | 249 | 25K | 2012 |
White Cup CEO, founders & employees
Douglas Braun founded White Cup in 2004 and runs it as CEO. White Cup had 60 employees (October 2024, LinkedIn).
- Douglas BraunFounder & CEO
All 2 headcount readings, with sources
| As of | Employees | Source |
|---|---|---|
| Oct 2024 | 60 | |
| Oct 2021 | 55 | – |
White Cup FAQ
What is White Cup's revenue?
GetLatka estimates White Cup's revenue at about $8.9M a year (June 2024). The company hasn't published its own figure.
How many employees does White Cup have?
White Cup had 60 employees in October 2024, according to LinkedIn.
Who is the CEO of White Cup?
Douglas Braun is the CEO of White Cup and founded the company in 2004.
Who founded White Cup?
Douglas Braun founded White Cup in 2004.
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How this page is sourced
1 from public sources · 1 estimate. Founder figures link to the second they were said; public figures name their source; estimates are marked EST. and say whose they are. Not financial advice.
Updated Aug 10, 2026Data disclaimerReport a correctionClaim this profileRun White Cup? Join the podcast