White Cup
Valuation
$26.7M
2024 Revenue
$8.9M
Customers
1K
Funding
$0
Avg ACV
$8.9K
Team
60
Founded
2004
How White Cup CEO Douglas Braun grew White Cup to $8.9M revenue and 1K customers in 2024.
White Cup is a company that specializes in industry-specific business analytics and software for distribution. They offer services in information technology and services. They have launched White Cup CRM, a purpose-built customer relationship management system. The company was founded in 2004 as UBEO Business Services.
Last updated
White Cup Revenue
In 2024, White Cup's revenue reached $8.9M. Since its launch in 2004, White Cup has shown consistent revenue growth.
| Year | Milestone | Quote |
|---|---|---|
| 2024 | White Cup Hit $8.9m revenue in June 2024 | |
| 2004 | Launched with $0 revenue |
White Cup Valuation, Funding Rounds
White Cup's most recent disclosed valuation is $26.7M.
White Cup is a bootstrapped Business Intelligence Software startup. Founded in 2004, White Cup has grown to $8.9M in revenue without raising any venture capital or outside funding.
As a self-funded Business Intelligence Software SaaS company, White Cup has built its business with no outside investment.
| Year | Round | Amount | Valuation | % Sold | Quote |
|---|
White Cup Employees & Team Size
White Cup employs approximately 60 people as of 2026, up from 55 in 2021.
White Cup has 60 total employees in different roles and functions and 9 sales reps that carry a quota. They have 1K customers that rely on the company's solutions.
| Year | Milestone |
|---|---|
| 2024 | Reached 60 employees (October 2024) |
| 2021 | Reached 55 employees (October 2021) |
Founder / CEO
Douglas Braun
Douglas Braun is listed as Founder / CEO at White Cup.
Q&A
| Question | Answer |
|---|---|
| What's your age? | - |
| Favorite online tool? | - |
| Favorite book? | - |
| Favorite CEO? | - |
| Advice for 20 year old self | - |
Customers
See how White Cup acquires and retains customers with data on acquisition costs and revenue performance. Log in to access the complete customer economics dashboard.
LockedFrequently Asked Questions about White Cup
What is White Cup's revenue?
White Cup generates $8.9M in revenue.
Who founded White Cup?
White Cup was founded by Douglas Braun.
Who is the CEO of White Cup?
The CEO of White Cup is Douglas Braun.
How much funding does White Cup have?
White Cup raised $0.
How many employees does White Cup have?
White Cup has 60 employees.
Where is White Cup headquarters?
White Cup is headquartered in Garden City, Idaho, United States.
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Compare White Cup to the industry
White Cup operates across multiple industries. Browse revenue, funding, and growth data for White Cup in each sector below.
Source Attribution
Source: all data was collected from GetLatka company research and founder interviews. Revenue, funding, team, and customer figures are presented as company-reported or GetLatka-estimated metrics where the profile data identifies them that way.
Company data last updated .