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Valuation

$26.7M

2024 Revenue

$8.9M(Est.)

Customers

1K

Funding

$0

Avg ACV

$8.9K

Team

60

Founded

2004

White Cup Revenue & Valuation (2024)

White Cup is a company that specializes in industry-specific business analytics and software for distribution. They offer services in information technology and services. They have launched White Cup CRM, a purpose-built customer relationship management system. The company was founded in 2004 as UBEO Business Services.

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White Cup Revenue

In 2024, White Cup's revenue reached $8.9M. Since its launch in 2004, White Cup has shown consistent revenue growth.

White Cup Revenue GrowthReported revenue / ARR over time · latest figure estimated$0$2M$4M$6M$8M$10M20042006200820102012201420162018202020222024$0$8.9MSource: GetLatka.com
YearMilestoneSource
2024White Cup Hit $8.9m revenue in June 2024Estimated
2004Launched with $0 revenue

White Cup Valuation, Funding Rounds

White Cup's most recent disclosed valuation is $26.7M.

White Cup Capital Raised & ValuationCumulative capital raised and post-money valuation by roundCapital raised (cum.)Valuation$0$0$0.2$0.2$0.4$0.4$0.6$0.6$0.8$0.8$1$12004Source: GetLatka.com
YearRoundAmountValuation% SoldSource

Founder / CEO

Douglas Braun

CEO

Douglas Braun is listed as CEO at White Cup.

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Customers

White Cup serves 1K customers.

White Cup Employees & Team Size

White Cup employs approximately 60 people as of 2026, up from 55 in 2021, including 9 sales reps that carry a quota. It serves 1K customers that rely on its solutions.

White Cup Team GrowthReported headcount over time01530456075200420062008201020122014201620182020202220240055556060Source: GetLatka.com
YearMilestoneSource
2024Reached 60 employees (October 2024)
2021Reached 55 employees (October 2021)

Frequently Asked Questions about White Cup

What is White Cup's revenue?

White Cup generates an estimated $8.9M in annual revenue.

Who founded White Cup?

White Cup was founded by Douglas Braun.

Who is the CEO of White Cup?

The CEO of White Cup is Douglas Braun.

How much funding does White Cup have?

White Cup raised $0.

How many employees does White Cup have?

White Cup has 60 employees.

Where is White Cup headquarters?

White Cup is headquartered in Garden City, Idaho, United States.

Compare White Cup to the industry

White Cup operates across multiple industries. Browse revenue, funding, and growth data for White Cup in each sector below.

Data and Sources

All figures on this page are taken directly from interviews or are estimates from public sources and proprietary models. Not financial advice. Read full disclaimer.

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White Cup Revenue 2024: $8.9M Est. ARR, $26.7M Valuation