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Traackr is an influencer marketing platform that helps brands identify and engage with their most influential customers online. Their software allows companies to track and measure the impact of their influencer campaigns and optimize their marketing strategies. With Traackr, businesses can build relationships with key influencers and leverage their social media presence to increase brand awareness and drive customer engagement.
Last updated
In 2024, Traackr's revenue reached $24.4M. The company previously reported $22.2M in 2023. Since its launch in 2009, Traackr has shown consistent revenue growth.
Traackr has not publicly disclosed its valuation. The company has raised $16.7M in total funding to date.
Traackr has raised $16.7M in total funding across 7 rounds, most recently a $4M Debt Financing round in 2020.
| Year | Round | Amount | Valuation | % Sold | Source |
|---|---|---|---|---|---|
| 2020 | Debt Financing | $4M | - | - | |
| 2018 | Series B | $9M | - | - | |
| 2014 |
CEO
Pierre-Loïc Assayag is the CEO and Co-Founder of Traackr. A veteran of the internet economy, Pierre-Loïc is focused on using technology as an instrument of change and innovation to transform companies and industries as he did successively at Viant (first internet pure play consultancy), Invivia (seamless computing), Optaros (SaaS implementation for e-commerce), and now at Traackr. He sees Traackr, and the underlying practice of influencer marketing the company founded, as a catalyst for inevitable change for all organizations to regain the trust and attention of their customers.
| Question | Answer |
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| What's your age? | 49 |
| Favorite online tool? | - |
| Favorite book? | - |
| Favorite CEO? | - |
| Advice for 20 year old self | - |
Traackr serves 150 customers.
Traackr employs approximately 109 people as of 2026, up from 107 in 2023. It serves 150 customers that rely on its solutions.
Traackr generates an estimated $24.4M in annual revenue.
Traackr was founded by Pierre Loic.
The CEO of Traackr is Pierre Loic.
Traackr raised $16.7M across 7 rounds.
Traackr has 109 employees.
Traackr is headquartered in San Francisco, California, United States.
Traackr operates across multiple industries. Browse revenue, funding, and growth data for Traackr in each sector below.
All figures on this page are taken directly from interviews or are estimates from public sources and proprietary models. Not financial advice. Read full disclaimer.
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2024 Revenue
$24.4M(Est.)
Customers
150
Funding
$16.7M
Avg ACV
$162.7K
Team
109
Founded
2009
| Year | Milestone | Source |
|---|---|---|
| 2024 | Traackr Hit $24.4m revenue in October 2024 | Estimated |
| 2023 | Traackr Hit $22.2m revenue in December 2023 | Estimated |
| 2021 | Traackr Hit $13.3m revenue in October 2021 | |
| 2009 | Launched with $0 revenue |
| Venture Round |
| $260.9K |
| - |
| - |
| 2012 | Series A | $1.5M | - | - |
| 2012 | Debt Financing | $557K | - | - |
| 2011 | Series A | $1M | - | - |
| 2011 | Venture Round | $410K | - | - |
| Year | Milestone | Source |
|---|---|---|
| 2024 | Reached 109 employees (December 2024) | |
| 2024 | Reached 106 employees (October 2024) | |
| 2023 | Reached 107 employees (December 2023) | |
| 2023 | Reached 104 employees (September 2023) | |
| 2023 | Reached 107 employees (January 2023) | |
| 2022 | Reached 108 employees (December 2022) | |
| 2022 | Reached 100 employees (January 2022) | |
| 2021 | Reached 77 employees (December 2021) | |
| 2021 | Reached 62 employees (October 2021) | |
| 2021 | Reached 68 employees (August 2021) |
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