Traackr
901-Mission Street, San Francisco, California, 94103, United States
How Traackr hit $22.2M revenue and 150 customers in 2023.
Traackr is an influencer marketing platform that helps brands identify and engage with their most influential customers online. Their software allows companies to track and measure the impact of their influencer campaigns and optimize their marketing strategies. With Traackr, businesses can build relationships with key influencers and leverage their social media presence to increase brand awareness and drive customer engagement.
2009
Founded
$22.2M
2023 Revenue
33.34%
YOY
$16.7M
Funding
Traackr Revenue
In 2023, Traackr revenue run rate hit $22.2M in revenue.
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2023
Traackr hit $22.2M in revenue in 2023
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2021
Traackr hit $13.3M in revenue in 2021
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2009
Traackr launched in 2009 with $0 revenue
Traackr Funding History
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2020 Debt Financing
Traackr raised a Debt Financing of in January, 2020
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2018 Series B
Traackr raised a Series B of in April, 2018
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2014 Venture Round
Traackr raised a Venture Round of in November, 2014
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2012 Series A
Traackr raised a Series A of in October, 2012
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2012 Debt Financing
Traackr raised a Debt Financing of in March, 2012
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2011 Series A
Traackr raised a Series A of in July, 2011
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2011 Venture Round
Traackr raised a Venture Round of in April, 2011
| FUNDING DATE | ROUND | AMOUNT | VALUATION |
|---|---|---|---|
| January, 08 2020 | Debt Financing | ||
| April, 27 2018 | Series B | ||
| November, 13 2014 | Venture Round | ||
| October, 11 2012 | Series A | ||
| March, 15 2012 | Debt Financing | ||
| July, 20 2011 | Series A | ||
| April, 29 2011 | Venture Round |
Team
Traackr has 107 total employees. They have 150 customers an engineering team of 17
| DISTRIBUTION | QTY |
|---|---|
| Total team size | 107 |
| Engineer | 17 (16%) |
Founder / CEO
Pierre Loic
Pierre-Loïc Assayag is the CEO and Co-Founder of Traackr. A veteran of the internet economy, Pierre-Loïc is focused on using technology as an instrument of change and innovation to transform companies and industries as he did successively at Viant (first internet pure play consultancy), Invivia (seamless computing), Optaros (SaaS implementation for e-commerce), and now at Traackr. He sees Traackr, and the underlying practice of influencer marketing the company founded, as a catalyst for inevitable change for all organizations to regain the trust and attention of their customers.
Q&A
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What's your age?
47
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Favorite online tool?
Trello
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Favorite book?
The Innovators Dilemma
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Favorite CEO?
Satya nadel
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Advice for 20 year old self
Don't be a dick
Customers
Churn
Traackr Executives
| Name | Position | Working Email | Personal Email |
|---|---|---|---|
| Pierre Loic | CEO | [email protected] | - |
Traackr Employees
| Name | Position | Working Email | Personal Email |
|---|---|---|---|
| Pierre Loic | CEO | [email protected] | - |
Frequently Asked Questions about Traackr
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When was Traackr founded?
Traackr was founded in 2009.
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How much revenue does Traackr generate?
Traackr generates $22.2M in revenue.
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Who is the CEO of Traackr
The CEO of Traackr is Pierre Loic.
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How much funding does Traackr have?
Traackr raised $16.7M.
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How many employees does Traackr have?
Traackr has 107 employees.
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Where is Traackr headquarters?
Traackr is headquartered at 901-Mission Street, San Francisco, California, 94103, United States
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