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How Terminus (acquired by DemandScience) CEO Jon Hallett grew Terminus (acquired by DemandScience) to $63.4M revenue and 1K customers in 2024.

Terminus is a B2B account-based marketing (ABM) platform that helps businesses identify and engage with their ideal customers. The company that owns Terminus.com is also called Terminus, which was founded in 2014 and is based in Atlanta, Georgia. Terminus offers an all-in-one platform that allows businesses to create and execute targeted ABM campaigns across multiple channels, including email, advertising, and social media. The platform uses data and analytics to identify the best accounts to target and provides tools to personalize messaging and content for each account. Terminus also offers integrations with leading CRM and marketing automation platforms to streamline workflows and measure the impact of ABM efforts. Terminus's mission is to help businesses drive growth by focusing on their best-fit accounts and delivering personalized experiences to decision-makers.

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Terminus (acquired by DemandScience) Revenue

In 2024, Terminus (acquired by DemandScience)'s revenue reached $63.4M. The company previously reported $61.3M in 2022. Since its launch in 2014, Terminus (acquired by DemandScience) has shown consistent revenue growth.

Terminus (acquired by DemandScience) Revenue GrowthReported revenue / ARR by year$0$15M$30M$45M$60M$75M201420162018202020222024$0$23M$60M$61M$63MSource: GetLatka.com
YearMilestone
2024Terminus (acquired by DemandScience) Hit $63.4m revenue in October 2024
2022Terminus (acquired by DemandScience) Hit $61.3m revenue in November 2022
2021Terminus (acquired by DemandScience) Hit $60m revenue in November 2021
2021Terminus (acquired by DemandScience) Hit $60m revenue in February 2021
2020Terminus (acquired by DemandScience) Hit $23.3m revenue in August 2020
2014Launched with $0 revenue

Terminus (acquired by DemandScience) Valuation, Funding Rounds

Terminus (acquired by DemandScience) reached a $500M valuation in 2021, set during its Series C round.

Terminus (acquired by DemandScience) has raised $170.6M in total funding across 6 rounds, most recently a $50M Debt Financing round in 2021.

Terminus (acquired by DemandScience) Capital Raised & ValuationCumulative capital raised and post-money valuation by roundCapital raised (cum.)Valuation$0$125M$250M$375M$500M$625M201420152016201720182019202020212014 cumulative: $0 • 2014 Founded: $02015 cumulative: $2M • 2014 Founded: $0 • 2015 Seed Round: $2M2016 cumulative: $9M • 2014 Founded: $0 • 2015 Seed Round: $2M • 2016 Series A: $8M2017 cumulative: $20M • 2014 Founded: $0 • 2015 Seed Round: $2M • 2016 Series A: $8M • 2017 Series B: $10M2018 cumulative: $31M • 2014 Founded: $0 • 2015 Seed Round: $2M • 2016 Series A: $8M • 2017 Series B: $10M • 2018 Series C: $11M2021 cumulative: $121M • 2014 Founded: $0 • 2015 Seed Round: $2M • 2016 Series A: $8M • 2017 Series B: $10M • 2018 Series C: $11M • 2021 Series C: $90M @ $500M valuation2021 cumulative: $171M • 2014 Founded: $0 • 2015 Seed Round: $2M • 2016 Series A: $8M • 2017 Series B: $10M • 2018 Series C: $11M • 2021 Series C: $90M @ $500M valuation • 2021 Debt Financing: $50M$171M2014 Founded: $0 valuation2021 Series C: $500M valuation$500MSource: GetLatka.com
YearRoundAmountValuation% Sold
2021Debt Financing$50M--
2021Series C$90M$500M18%
2018Series C$11M--
2017Series B$10.3M--
2016Series A$7.5M--
2015Seed Round$1.8M--

Terminus (acquired by DemandScience) Employees & Team Size

Terminus (acquired by DemandScience) employs approximately 168 people as of 2026, down from 208 in 2023.

Terminus (acquired by DemandScience) has 168 total employees in different roles and functions and 20 sales reps that carry a quota. They have 1K customers that rely on the company's solutions.

Terminus (acquired by DemandScience) Team GrowthReported headcount over time010020030040020142016201820202022202400168168Source: GetLatka.com
YearMilestone
2024Reached 168 employees (December 2024)
2024Reached 184 employees (October 2024)
2023Reached 208 employees (November 2023)
2023Reached 208 employees (September 2023)
2023Reached 208 employees (September 2023)
2023Reached 208 employees (September 2023)
2023Reached 292 employees (July 2023)
2023Reached 241 employees (January 2023)
2022Reached 275 employees (November 2022)
2022Reached 275 employees (January 2022)
2021Reached 364 employees (November 2021)
2021Reached 364 employees (November 2021)
2021Reached 291 employees (August 2021)
2020Reached 252 employees (December 2020)
2020Reached 252 employees (November 2020)
2020Reached 100 employees (August 2020)
2020Reached 242 employees (June 2020)
2019Reached 229 employees (December 2019)
2018Reached 215 employees (July 2018)

Founder / CEO

Jon Hallett

Jon Hallett is listed as Founder / CEO at Terminus (acquired by DemandScience).

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Frequently Asked Questions about Terminus (acquired by DemandScience)

What is Terminus (acquired by DemandScience)'s revenue?

Terminus (acquired by DemandScience) generates $63.4M in revenue.

Who founded Terminus (acquired by DemandScience)?

Terminus (acquired by DemandScience) was founded by David Cummings.

Who is the CEO of Terminus (acquired by DemandScience)?

The CEO of Terminus (acquired by DemandScience) is Jon Hallett.

How much funding does Terminus (acquired by DemandScience) have?

Terminus (acquired by DemandScience) raised $170.6M.

How many employees does Terminus (acquired by DemandScience) have?

Terminus (acquired by DemandScience) has 168 employees.

Where is Terminus (acquired by DemandScience) headquarters?

Terminus (acquired by DemandScience) is headquartered in Atlanta, Georgia, United States.

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Compare Terminus (acquired by DemandScience) to the industry

Terminus (acquired by DemandScience) operates across multiple industries. Browse revenue, funding, and growth data for Terminus (acquired by DemandScience) in each sector below.

Source Attribution

Source: all data was collected from GetLatka company research and founder interviews. Revenue, funding, team, and customer figures are presented as company-reported or GetLatka-estimated metrics where the profile data identifies them that way.

Company data last updated .

Terminus (acquired by DemandScience) Profile (2024)