Social Annexrevenue
Customer Revenue Optimization (CRO) SoftwareLos Angeles, CaliforniaFounded 2010CEO Al Lalani
Social Annex delivers a fully integrated Customer Loyalty and Advocate Marketing platform.
Social Annex revenue
Social Annex has not published its revenue. GetLatka estimates it at about $10.3M a year (October 2024).
| As of | Revenue | Source |
|---|---|---|
| Apr 2021 | $4.7M | – |
| Dec 2023 | $5.9MEST. | GetLatka estimate |
| Oct 2024 | $10.3MEST. | GetLatka estimate |
– source not recorded
Social Annex competitors
Social Annex competes most directly with Yotpo, Annex Cloud, LoyaltyLion, Talkable and 1 other.
| Company | Revenue | Funding | Employees | Customers | Founded |
|---|---|---|---|---|---|
 Yotpo | $213M | $436M | 894 | 4K | 2011 |
 Annex Cloud | $41.4M | – | 230 | – | 2010 |
 LoyaltyLion | $12M | $388.3K | 42 | – | 2012 |
 Talkable | $11M | – | 62 | 246M | 2011 |
| Social Annex | $10.3M | – | 52 | – | 2010 |
 Smile.io | $1.8M | $1M | 59 | 50K | 2012 |
Social Annex CEO, founders & employees
Al Lalani founded Social Annex in 2010 and runs it as CEO. Social Annex has 52 employees (December 2024, LinkedIn), down from 55 a year earlier.
- Al LalaniCo-founder & CEO
All 6 headcount readings, with sources
| As of | Employees | Source |
|---|---|---|
| Dec 2024 | 52 | |
| Oct 2024 | 55 | |
| Dec 2023 | 55 | |
| Dec 2022 | 54 | |
| Dec 2021 | 53 | |
| Apr 2021 | 56 | – |
Social Annex FAQ
How much money does Social Annex make?
Social Annex has not published its revenue. GetLatka estimates about $10.3M a year (October 2024).
Who is the CEO of Social Annex?
Al Lalani, a co-founder.
Who founded Social Annex?
Al Lalani, in 2010.
How many employees does Social Annex have?
About 52 as of December 2024 (LinkedIn).
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How this page is sourced
5 from public sources · 2 estimates. Founder figures link to the second they were said; public figures name their source; estimates are marked EST. and say whose they are. Not financial advice.
Updated Dec 20, 2024Data disclaimerReport a correctionClaim this profileRun Social Annex? Join the podcast