Social Annex
2024 Revenue
$10.3M
Funding
$0
YOY
75.1%
Team
52
Founded
2010
How Social Annex CEO Al Lalani grew to $10.3M revenue with a 52 person team in 2024.
Social Annex delivers a fully integrated Customer Loyalty and Advocate Marketing platform. A best-of-breed suite of products including Omni-Channel Loyalty, User Generated Content, Visual Commerce, Login Services, and Social Sharing & Referrals helps tackle even the most complex acquisition, conversion, and retention challenges. Our platform helps you take charge of your customer's journey, turning browsers into buyers, buyers into loyal customers, and loyal customers into advocates for your brand. To learn more about Social Annex and its complete suite of Customer Loyalty and Advocate Marketing solutions, call us at 1 (866) 802-8806 or visit us at www.socialannex.com.
Last updated
Social Annex Revenue
In 2024, Social Annex's revenue reached $10.3M. The company previously reported $5.9M in 2023. Since its launch in 2010, Social Annex has shown consistent revenue growth.
| Year | Milestone | Quote |
|---|---|---|
| 2024 | Social Annex Hit $10.3m revenue in October 2024 | |
| 2023 | Social Annex Hit $5.9m revenue in December 2023 | |
| 2021 | Social Annex Hit $4.7m revenue in April 2021 | |
| 2010 | Launched with $0 revenue |
Social Annex Valuation, Funding Rounds
Social Annex is a bootstrapped Customer Revenue Optimization (CRO) Software startup. Founded in 2010, Social Annex has grown to $10.3M in revenue without raising any venture capital or outside funding.
As a self-funded Customer Revenue Optimization (CRO) Software SaaS company, Social Annex has built its business with no outside investment.
| Year | Round | Amount | Valuation | % Sold | Quote |
|---|
Founder / CEO
Al Lalani
Al Lalani, the founder and chief strategist of Annex Cloud--the only software vendor with a complete platform of Customer Loyalty and Advocate Marketing solutions--is presenting at IBM’s Amplify conference this week. Lalani’s talk will illuminate how customer loyalty and advocacy boost and sustain business for online and omni-channel sellers. Hewill focus on how IBM Watson Commerce clients in particular can quickly and easily work these strategies into their ecosystems. Bolstered by best practices and client stories, Lalani’s presentation is sure to inspire.
Q&A
| Question | Answer |
|---|---|
| What's your age? | - |
| Favorite online tool? | - |
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| Favorite CEO? | - |
| Advice for 20 year old self | - |
Customers
We do not have customer count information for Social Annex yet.
Social Annex Employees & Team Size
Social Annex employs approximately 52 people as of 2026, down from 55 in 2023, including 8 sales reps that carry a quota.
| Year | Milestone |
|---|---|
| 2024 | Reached 52 employees (December 2024) |
| 2024 | Reached 55 employees (October 2024) |
| 2023 | Reached 55 employees (December 2023) |
| 2022 | Reached 54 employees (December 2022) |
| 2021 | Reached 53 employees (December 2021) |
| 2021 | Reached 56 employees (April 2021) |
Frequently Asked Questions about Social Annex
What is Social Annex's revenue?
Social Annex generates $10.3M in revenue.
Who founded Social Annex?
Social Annex was founded by Al Lalani.
Who is the CEO of Social Annex?
The CEO of Social Annex is Al Lalani.
How much funding does Social Annex have?
Social Annex raised $0.
How many employees does Social Annex have?
Social Annex has 52 employees.
Where is Social Annex headquarters?
Social Annex is headquartered in Los Angeles, California, United States.
Compare Social Annex to the industry
Social Annex operates across multiple industries. Browse revenue, funding, and growth data for Social Annex in each sector below.
Data and Sources
All figures on this page are taken directly from interviews or are estimates from public sources and proprietary models. Not financial advice. Read full disclaimer.
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