Social Annexrevenue
Customer Revenue Optimization (CRO) SoftwareLos Angeles, CaliforniaFounded 2010CEO Al Lalani
Social Annex delivers a fully integrated Customer Loyalty and Advocate Marketing platform.
Social Annex revenue
Social Annex has not published its revenue. GetLatka estimates it at about $10.3M a year (October 2024).
All 3 revenue readings, with sources
| As of | Revenue | Source |
|---|---|---|
| Apr 2021 | $4.7M | – |
| Dec 2023 | $5.9MEST. | GetLatka estimate |
| Oct 2024 | $10.3MEST. | GetLatka estimate |
– source not recorded
Social Annex competitors
Social Annex competes most directly with Yotpo, Annex Cloud, LoyaltyLion, Talkable and 1 other.
| Company | Revenue | Funding | Employees | Customers | Founded |
|---|---|---|---|---|---|
 Yotpo | $213M | $436M | 894 | 4K | 2011 |
 Annex Cloud | $41.4M | – | 230 | – | 2010 |
 LoyaltyLion | $12M | $388.3K | 42 | – | 2012 |
 Talkable | $11M | – | 62 | 246M | 2011 |
| Social Annex | $10.3M | – | 52 | – | 2010 |
 Smile.io | $1.8M | $1M | 59 | 50K | 2012 |
Social Annex CEO, founders & employees
Al Lalani founded Social Annex in 2010 and runs it as CEO. Social Annex had 52 employees (December 2024, LinkedIn), down from 55 a year earlier.
- Al LalaniFounder & CEO
All 6 headcount readings, with sources
| As of | Employees | Source |
|---|---|---|
| Dec 2024 | 52 | |
| Oct 2024 | 55 | |
| Dec 2023 | 55 | |
| Dec 2022 | 54 | |
| Dec 2021 | 53 | |
| Apr 2021 | 56 | – |
Social Annex FAQ
What is Social Annex's revenue?
GetLatka estimates Social Annex's revenue at about $10.3M a year (October 2024). The company hasn't published its own figure.
How many employees does Social Annex have?
Social Annex had 52 employees in December 2024, according to LinkedIn.
Who is the CEO of Social Annex?
Al Lalani is the CEO of Social Annex and founded the company in 2010.
Who founded Social Annex?
Al Lalani founded Social Annex in 2010.
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How this page is sourced
5 from public sources · 2 estimates. Founder figures link to the second they were said; public figures name their source; estimates are marked EST. and say whose they are. Not financial advice.
Updated Dec 20, 2024Data disclaimerReport a correctionClaim this profileRun Social Annex? Join the podcast