Rokt revenue hit $135.7M in 2024

Rokt generates revenue from 3000 customers


175 Varick St, Level 10, New York, New York, 10010, United States

How did Latka collect this data?

Latka collected this data by interviewing Rokt CEO Bruce Buchanan on Feb 3, 2021

About Company RevenueFundingTeamFounder/CEOCustomersCEO Net Worth

How Rokt hit $135.7M revenue and 3K customers in 2023.

Rokt is a global e-commerce technology company that owns and operates The company provides e-commerce marketing solutions that help businesses engage with their customers during the transaction process. Rokt's solutions include personalized offers and recommendations, upsell and cross-sell opportunities, and loyalty and rewards programs. These solutions are designed to enhance the customer experience and drive revenue growth for businesses. Rokt's platform uses machine learning algorithms to analyze customer behavior and preferences, enabling businesses to tailor their marketing efforts to each individual customer. The company was founded in 2012 and has since worked with more than 2,000 brands worldwide, including Expedia, Uber, and Ticketmaster.






2023 Revenue







Rokt Revenue

In 2023, Rokt revenue run rate hit $135.7M in revenue.

  • 2023

    Rokt hit $135.7M in revenue in 2023

  • 2022

    Rokt hit $158M in revenue in 2022

  • 2021

    Rokt hit $170M in revenue in 2021

  • 2021

    Rokt hit $170M in revenue in 2021

  • 2020

    Rokt hit $105M in revenue in 2020

  • 2019

    Rokt hit $105M in revenue in 2019

  • 2019

    Rokt hit $105M in revenue in 2019

  • 2018

    Rokt hit $72M in revenue in 2018

  • 2012

    Rokt launched in 2012 with $0 revenue

Rokt Funding History

  • 2021 M&A Offer

    Rokt raised a M&A Offer of in February, 2021

  • 2020 M&A Offer

    Rokt raised a M&A Offer of in June, 2020

  • 2019 M&A Offer

    Rokt raised a M&A Offer of in June, 2019

  • 2017 Series B

    Rokt raised a Series B of in June, 2017

  • 2013 Series A

    Rokt raised a Series A of in June, 2013

February, 03 2021 M&A Offer
June, 01 2020 M&A Offer
June, 01 2019 M&A Offer
June, 01 2017 Series B
June, 01 2013 Series A


Rokt has 201 total employees and 43 sales reps that carry a quota. They have 3,000 customers an engineering team of 80 and a marketing team of 22.

Total team size 201
Engineer 80 (40%)
Sales 43 (21%)
Marketing 22 (11%)

Founder / CEO

Bruce Buchanan

Bruce Buchanan is the co-founder, CEO and Chairperson of Rokt. Founded in 2012, Rokt makes e-commerce smarter, faster and better. Rokt uses real time data and decisioning to deliver the next best action for each person in each Transaction Moment™. Rokt’s e-commerce partners experience up to 2x profitability while building customer loyalty and engagement. Prior to Rokt, Bruce was Group CEO of low fares airline Jetstar where he put together the original business case and then spent 10 years building what became the most successful low fares airline in Asia Pacific - growing the team to 7000+ and revenue to more than $3B. The seed idea for Rokt grew from Bruce’s time at Jetstar. He identified that taking a customer on a purchase journey with a personally relevant checkout experience presented a significant opportunity being underserved by the technology community, and so he set about building the solution. Bruce is currently busy expanding and enhancing the Rokt offering, growing the business to similar levels of success as Jetstar. Bruce lives in Brooklyn, NY with his wife and children and their rescue pup, Izzy.


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Rokt Board of Directors

Name Position Working Email Personal Email
Bruce Buchanan Board Member [email protected] -
Tom Cowan Board Member - -
John Ho Board Member - -
Katie May Board Member [email protected] -
Bill Magnuson Board Member - -
Steve Krenzer Board Member - -
Phit Chong Board Member - -
Karen Katz Board Member - -

Frequently Asked Questions about Rokt

  • When was Rokt founded?

    Rokt was founded in 2012.

  • How much revenue does Rokt generate?

    Rokt generates $135.7M in revenue.

  • Who is the CEO of Rokt

    The CEO of Rokt is Bruce Buchanan.

  • How much funding does Rokt have?

    Rokt raised $487M.

  • How many employees does Rokt have?

    Rokt has 201 employees.

  • Where is Rokt headquarters?

    Rokt is headquartered at 175 Varick St, Level 10, New York, New York, 10010, United States

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