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Rokt revenue is $170 million

Rokt is worth $1 billion valuation

Rokt team size is 273 employees


How did Latka collect this data?

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Latka collected this data by interviewing Rokt CEO Bruce Buchanan on 02/03/2021

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Rokt

50-West 23rd Street New York, New York, United States

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How Rokt hit $170M Revenue with 3K customers in 2022.

Rokt makes e-commerce smarter, faster and better. When customers are buying online, they increasingly expect more personalized and relevant experiences. Rokt uses real time data and decisioning to deliver the next best action for each person in each Transaction Moment™..ecommerce marketing

Founded

2012

Founded

Revenue

$170M

2022 Revenue

YOY
-----

YOY

Funding

$162M

Funding


Rokt Revenue

In 2022, Rokt revenue run rate hit $170M in revenue.

  • 2021

    Rokt hit $170M in revenue in 2021

  • 2020

    Rokt hit $105M in revenue in 2020

  • 2018

    Rokt hit $72M in revenue in 2018

  • 2012

    Rokt launched in 2012 with $0 revenue

46.00% ▲62.00% ▲$72M$105M$170M

Rokt Funding History

Why are so many SaaS founders taking money from Founderpath.com instead of VC`s?

  • 2020 M&A Offer

    Rokt raised a M&A Offer of $80M at a $450M valuation in June 2020

  • 2019 M&A Offer

    Rokt raised a M&A Offer of $48M at a $320M valuation in June 2019

  • 2017 Series B

    Rokt raised a Series B of $26M

  • 2013 Series A

    Rokt raised a Series A of $8M

FUNDING DATEROUNDAMOUNTVALUATION
06/01/2020 M&A Offer $80M $450M
06/01/2019 M&A Offer $48M $320M
06/01/2017 Series B $26M
06/01/2013 Series A $8M

Team

Rokt has 273 total employees and 43 sales reps that carry a quota. They have 3000 customers an engineering team of 80 and a marketing team of 22

201820192020-4▼11▲
DISTRIBUTIONQTY
Total team size
273
Engineer
80(29%)
Sales
43(16%)
Marketing
22(8%)

CEO/Founder

Bruce Buchanan

Bruce Buchanan is the co-founder, CEO and Chairperson of Rokt. Prior to Rokt, Bruce held the role of Group CEO, Jetstar. Jetstar is the leading low fares airline in Asia with international and domestic operations in 16 countries across Asia-Pacific. During his time at Jetstar, Bruce was responsible for growing the team to more than 7000+, with revenue in excess of $3 billion. Bruce was instrumental in Jetstar’s Australian and global success, writing the original business case through to designing the world’s first long-haul low cost model, Jetstar international. He was also the chief architect of Jetstar’s APAC pan-Asian strategy, building a successful business across Australia, New Zealand, China, Singapore, Vietnam and Japan. The seed idea for Rokt grew from Bruce’s time working as CEO for Jetstar. Bruce identified that taking a consumer on a purchase journey with a personally relevant checkout experience presented a significant opportunity being underserved by the technology community, and so he set about building the solution. Prior to joining Jetstar, Bruce worked for The Boston Consulting Group for five years where he was regarded as one of the global leaders in their consumer practice area. Bruce has a Civil Engineering Degree from The University of New South Wales, and a Master of Business Administration from The Australian Graduate School of Management and the Anderson School at UCLA. Bruce currently lives in Brooklyn, NY with his wife and children and their border collie dog, Izzy.Bruce Buchanan is the co-founder, CEO and Chairperson of Rokt. Founded in 2012, Rokt makes e-commerce smarter, faster and better. Rokt uses real time data and decisioning to deliver the next best action for each person in each Transaction Moment™. Rokt’s e-commerce partners experience up to 2x profitability while building customer loyalty and engagement. Prior to Rokt, Bruce was Group CEO of low fares airline Jetstar where he put together the original business case and then spent 10 years building what became the most successful low fares airline in Asia Pacific - growing the team to 7000+ and revenue to more than $3B. The seed idea for Rokt grew from Bruce’s time at Jetstar. He identified that taking a customer on a purchase journey with a personally relevant checkout experience presented a significant opportunity being underserved by the technology community, and so he set about building the solution. Bruce is currently busy expanding and enhancing the Rokt offering, growing the business to similar levels of success as Jetstar. Bruce lives in Brooklyn, NY with his wife and children and their rescue pup, Izzy.

Q&A

What`s your age?

45

Favorite online tool?

18:20 Expensify

Favorite book?

A Long Walk to Freedom

Favorite CEO?

My wife

Advice for 20 year old self

Stay patient


Customers

Rokt has 3K customers.

Lifetime Months

100

x

Monthly ARPU

$3K

=

Lifetime Dollar

$300K

Acquisition Cost

$6K

Average Annual Price

$36K

$0$36K2 month payback period024681012
$0$36K2 month payback period024681012

Churn

Rokt has an annual churn rate of 15.00%.

-100-500%50100

Gross Annual Dollar Churn

-15.00%

Annual Dollar Expansion

20.00%

Net Revenue Retention

105.00%


About Rokt

Monthly Revenue

$14.2M

-

Total Expenses

$0.0

=

Net Income

$0.0

EBIDTA Margin

0.0%

+

YOY Growth

61.90%

=

Rule of 40

62


Rokt Board of Directors

NamePosition

Rokt Executives

NamePosition
Bruce Buchanan CEO

Rokt Employees

NamePosition
Bruce Buchanan CEO

Frequently Asked Questions about Rokt

When was Rokt founded?

Rokt was founded in 2012.

How much revenue does Rokt generate?

Rokt generates $170M in revenue.

Who is the CEO of Rokt?

The CEO of Rokt is Bruce Buchanan.

How much funding does Rokt have?

Rokt was raised $162M.

How many employees does Rokt have?

Rokt has raised 273 employees.

Where is Rokt headquarters?

Rokt headquater is at United States