Rokt logo
Founded 2012

Rokt

2021 Revenue

$170.0M

YOY

61.90%

Funding

$162.0M

How Rokt hit $170.0M in Revenue with 3K Customers in 2021.

About Rokt

Rokt makes e-commerce smarter, faster and better. When customers are buying online, they increasingly expect more personalized and relevant experiences. Rokt uses real time data and decisioning to deliver the next best action for each person in each Transaction Moment™.|ecommerce marketing

Monthly Revenue

$14.2M

+ $5.4M (61.90%)
Total Expenses

$14.2M

=
Net Income

$1.0

Ebidta Margin

0.00%

+
YOY Growth

61.90%

=
Rule of 40

62


How did Latka collect this data?

Podcast Youtube video

Latka collected this data by interviewing Rokt CEO Bruce Buchanan on 02/03/2021

Watch the podcast


Headquarters

50 West 23rd Street New YorkNew YorkUnited States
Website

rokt.com

$Funding$Revenue

Rokt Revenue

In 2021, Rokt revenue run rate hit $170.0M in revenue.

46.00%▲62.00%▲$72.0M$105.0M$170.0M

Rokt Valuation and Funding History

Rokt has raised a total of $162.0M.

Why are so many SaaS founders taking money from Founderpath.com instead of VC's?
Funding DateRoundAmountTotalValuation
06/01/2020$80.0M$450.0M
06/01/2019$48.0M$320.0M
06/01/2017$26.0M
06/01/2013$8.0M

Customers

Rokt has 3K customers.

Lifetime Months

100

×
Monthly ARPU

$3.0K

=
Lifetime Dollars

$300.0K


Acquisition Cost

$6.0K

Average Annual Price

$36.0K

$0$36.0K2 month payback period024681012

Churn

Rokt has an annual churn rate of 15.00%

Churn vs Expansion

-100-500%50100
Gross Annual Dollar Churn

-15.00%

Annual Dollar Expansion

20.00%

Net Revenue Retention

105.00%

Team

Employees

Rokt has 273 employees. They have 43 sales reps that carry a quota, an engineering team of 80 and a marketing team of 22.

201820192020-4.00%▼11.00%▲
DistributionQty

Total Team Size

273

Engineers

80 (29%)

Sales

43 (16%)

Marketing

22 (8%)

CEO/Founder

Bruce Buchanan

Bruce Buchanan is the co-founder, CEO and Chairperson of Rokt. Prior to Rokt, Bruce held the role of Group CEO, Jetstar. Jetstar is the leading low fares airline in Asia with international and domestic operations in 16 countries across Asia-Pacific. During his time at Jetstar, Bruce was responsible for growing the team to more than 7000+, with revenue in excess of $3 billion. Bruce was instrumental in Jetstar’s Australian and global success, writing the original business case through to designing the world’s first long-haul low cost model, Jetstar international. He was also the chief architect of Jetstar’s APAC pan-Asian strategy, building a successful business across Australia, New Zealand, China, Singapore, Vietnam and Japan. The seed idea for Rokt grew from Bruce’s time working as CEO for Jetstar. Bruce identified that taking a consumer on a purchase journey with a personally relevant checkout experience presented a significant opportunity being underserved by the technology community, and so he set about building the solution. Prior to joining Jetstar, Bruce worked for The Boston Consulting Group for five years where he was regarded as one of the global leaders in their consumer practice area. Bruce has a Civil Engineering Degree from The University of New South Wales, and a Master of Business Administration from The Australian Graduate School of Management and the Anderson School at UCLA. Bruce currently lives in Brooklyn, NY with his wife and children and their border collie dog, Izzy.|Bruce Buchanan is the co-founder, CEO and Chairperson of Rokt. Founded in 2012, Rokt makes e-commerce smarter, faster and better. Rokt uses real time data and decisioning to deliver the next best action for each person in each Transaction Moment™. Rokt’s e-commerce partners experience up to 2x profitability while building customer loyalty and engagement. Prior to Rokt, Bruce was Group CEO of low fares airline Jetstar where he put together the original business case and then spent 10 years building what became the most successful low fares airline in Asia Pacific - growing the team to 7000+ and revenue to more than $3B. The seed idea for Rokt grew from Bruce’s time at Jetstar. He identified that taking a customer on a purchase journey with a personally relevant checkout experience presented a significant opportunity being underserved by the technology community, and so he set about building the solution. Bruce is currently busy expanding and enhancing the Rokt offering, growing the business to similar levels of success as Jetstar. Bruce lives in Brooklyn, NY with his wife and children and their rescue pup, Izzy.


CEO Q&A

What's your age?

45

Favorite online tool?

18:20 Expensify

Favorite book?

A Long Walk to Freedom

Favorite CEO?

My wife

Advice for 20 year old self

Stay patient


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Frequently Asked Questions about Rokt

When was Rokt founded?

Rokt was founded in 2012.


Who is the CEO of Rokt?

The CEO of Rokt is Bruce Buchanan


How many employees does Rokt have?

Rokt has 273 employees.

How much revenue does Rokt generate?

Rokt generates $170.0M in revenue.


How much funding does Rokt have?

Rokt has raised $162.0M.


Where is Rokt headquarters?

Rokt is headquartered at 50 West 23rd Street New YorkNew YorkUnited States

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