Latka Blog
246 articles on SaaS revenue, growth playbooks, and founder interviews from the Latka blog.
In August 2019 Rytis Lauris was billing 7,200 merchants $75 a month and had just turned down a strategic buyer. Five years later Omnisend was a $50M ARR company that had still raised only $1.6M.
“We sort of Forrest Gumped our way into business.” – Ben Chestnut, Co-Founder of Mailchimp More like “Forest Gumped” their way into…
G2's revenue reached an estimated $162.9M in 2024, per GetLatka's database. The last CEO-confirmed marker: Godard Abel's July 2022 pledge to Nathan Latka that G2 would break $100M ARR by year-end, off a ~$55M Series D run rate.
“We are building a SaaS platform first that can stand alone as the best SaaS platform for sending emails in the industry…
Stripe processed $1.9 trillion in 2025 but kept roughly $6.8 billion of it. Untangling total payment volume, gross revenue, and net revenue — with every figure dated and sourced.
Prosus's audited accounts put Stack Overflow revenue at $115 million for fiscal 2025. On stage at SaaSOpen in March 2024, CEO Prashanth Chandrasekar let “over $125 million” stand — while the fiscal year closing that week came in at $98 million. The dated record, reconciled.
In 2003, ActiveCampaign founder Jason VandeBoom found himself in court. Unlike most defendants that day, he wasn’t being fined for public urination…
Pavilion's revenue reached $11M as of March 2024. Sam Jacobs raised $25M from Elephant in 2021, burned $8M chasing growth, then cut headcount from 62 to 27 to get the community business back to cash-flow positive.
No sales team until $100M ARR, a killed $7 trial, programmatic short-form only, data on every surface: nine operating lessons from Patrick Stox's March 2024 SaaSOpen talk on how Ahrefs grew from a $300K bootstrap, each anchored to what was actually said.
Ross Buhrdorf confirmed on tape in March 2024 that ZenBusiness more than doubled revenue from $41 million in 2021, putting it past $82 million. Four Latka interviews recorded between 2019 and 2024 trace the climb — and where the record disagrees with itself.
2005: Launched Venture Voice Podcast, interviewing other founders 2009: Launched Muck Rack, initially as a platform for journalists to showcase their social…
Metadata.io reached $15M ARR in March 2024, per founder Gil Allouche — nine years after founding, and four after the bank balance hit $25. The dated timeline, the funding record where it disagrees with itself, and the four playbooks that drove the run.
Cledara's own SaaS-spend data told it to ignore the go-upmarket consensus of 2023. Three pricing and packaging changes later, pipeline nearly tripled quarter over quarter — though revenue is a different number entirely.
2012-2018: Added $20 million in revenue 2018-2022: Added $60 million in revenue Annual Growth Rate (2018-2022): 50% How Typeform Hit $100M Revenue…
Annual recurring revenue is the annualized value of the subscriptions you have under contract — not services, not one-time fees, not your best month times twelve. The strict math, and how to read a founder-quoted ARR.
Nathan Latka introduced him as bootstrapped. Jim Yu's first move on stage was to correct it — then explain the five-day calendar that carried BrightEdge from $22.59M to $100M with nothing new raised.
Suzy burned $25 million net in a year with R&D running at 65% of revenue. Its CEO explains why that was the safe kind of burn, and what cutting the other kind would have cost.
The exit was negotiated until the buyers walked at the last minute. A year of liquidation later, the founder of a $40M grocery-delivery business picked a category with no couriers, no stores and no headcount that scales with volume.
Aaron Lee can boast that he was an original Google Video founding engineer. Then he collaborated with a couple of fellow ex-Googlers…
Creating and managing an image library is a pricey endeavor for all Internet e-commerce businesses. Yet, image quality is critical to driving…
At $50,000 a month and burning $30,000, GJ De Wilde's Antwerp unified-API startup got angels to cap a SAFE between $10M and $15M. What they priced was shipping speed, not revenue.
Serial entrepreneur Vivek Bhaskaran didn’t find overnight success with QuestionPro. Instead, he earned it through 18 years of building his customer experience…
How does a marketer with a history of service-based agencies and failed SaaS startups hit the jackpot by generating $2.4m in ARR…
Originally founded in 2015, Cognism was designed to be so much more than just another B2B sales solution. It’s an acceleration platform…
How does a SaaS founder make over $100m in profits in the last 12 years, yet very few people know of him?…
Paddle.com is one of the world’s leading SaaS solution for payments, tax and subscriptions. They allow company of all sizes to ease…
SumSub launched in 2012 as a successful business that pivoted into the AML and KYC verification space in 2018, providing a global…
Sulekha is one of the largest innovators in connecting professionals with customers that want those services. The marketplace goes beyond the similar…
Ross Paquette's 2016 round put no money into Maropost — which is exactly why he could undo it. The cap table today is him and his option holders.
Missive's free plan has fewer users than its paid plans, which almost never happens. The three engineers who built it explain why that is deliberate.
A month after closing a $25m Series A Round, Co-founder Bailey Pumfleet, who recently celebrated his 18th birthday, sat down with the…
Eleven SaaS examples across CRM, e-commerce, design and automation — every revenue, valuation and funding figure dated and pulled from live GetLatka company profiles.
Run rate is the most quoted and least examined number in startup fundraising: this month times twelve. Sometimes that's the truest picture of a business. Sometimes it's a magic trick. The difference is entirely in what's being annualized.
Making sure that you’re spending the right amount of money on customer acquisition is critical for any SaaS business. If you spend…
Every founder on the show gets asked the same questions, because the same ten numbers decide whether a SaaS company is working. The 2022 edition: formulas, traps, and how the ten keep each other honest.
Turnaround specialist and frequent Latka guest Derek O’Carroll, CEO, recently chatted with the GetLatka team about the whirlwind year at BrightPearl, a…
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