G2 Gives Away the Number One Spot. That's How It Sells $20K Contracts
G2 lets vendors list for free and ranks them purely on reviews. The revenue comes from selling those vendors the buyer data underneath — at up to seven figures a year.
The Surprising Reason 20% Monthly Churn Doesn’t Worry AirDNA CEO With $8.4 Million in Revenues
Founded in 2012, AirDNA is a bootstrapped start-up that provides short term rental insights on AirBNB and VRBO properties. The company is… Read More…
Customer Acquisition Cost: Why Founders Answer With a Payback Period
Nine founders gave nine differently-built acquisition costs — and several of the CAC figures in the record were arithmetic done on air, not numbers any company reported. Here is what actually goes in the fraction.
The Latka Index: How We Track the Fastest-Growing Private B2B SaaS Companies
There's no SEC filing for a private SaaS company — the only way to rank the fastest growers is to get founders to say their numbers out loud. That's the entire method behind the Latka Index, and a decade of it has patterns worth reading.
The Rule of 40: How SaaS Investors Score Growth Against Profit
Grow 100% a year and you've earned the right to lose money. Grow 10% and you'd better be printing it. The Rule of 40 forces both stories onto one scale — here's how to compute it honestly, with founder-stated examples.
How Odoo is Generating $500k in Positive Cash Flow Monthly
When your business grows, you’re likely to turn to various online tools in order to make scaling easier. But, with the seemingly… Read More…
100,000 Members at $12 a Month: How Skillshare Got to $14.4M
Skillshare had 17,000 classes, 3.5 million registered users and more than 100,000 paying members in late 2017. The catalogue wasn’t the marketing — it was the churn fix.
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