Top 15 Successful SaaS Examples to Keep an Eye On in 2022
Today, there are more software as a service (SaaS) companies than ever before. With so much competition, many SaaS businesses face a… Read More…
Annual Run Rate: The Formula, When It's Honest, and When It's a Magic Trick
Run rate is the most quoted and least examined number in startup fundraising: this month times twelve. Sometimes that's the truest picture of a business. Sometimes it's a magic trick. The difference is entirely in what's being annualized.
LTV: CAC Ratio – Definition, Formula & Example
Making sure that you’re spending the right amount of money on customer acquisition is critical for any SaaS business. If you spend… Read More…
The Top 10 SaaS Metrics of 2022, in the Order Investors Ask
Every founder on the show gets asked the same questions, because the same ten numbers decide whether a SaaS company is working. The 2022 edition: formulas, traps, and how the ten keep each other honest.
Monthly Recurring Revenue (MRR): The Formula, the Five Movements, and Real Numbers
One number tells you more about a subscription business than any other line on the P&L. Here's how MRR actually works — the formula, the five movements, the sins — illustrated with monthly revenue real founders have disclosed.
The Math Behind the $360m Sage Paid to Acquire BrightPearl
Turnaround specialist and frequent Latka guest Derek O’Carroll, CEO, recently chatted with the GetLatka team about the whirlwind year at BrightPearl, a… Read More…
Gamers Share Their GPUs, Salad Takes 23%: the $15M Raise at a $70M Valuation
Salad pays gamers for idle GPU time, takes a 23% margin on rewards, and mined web3 protocols to solve the two-sided market problem. Bob Miles walked through the whole machine — mid-raise, at a $70M valuation, on a $5M run rate.
ClickUp Is Near $85M ARR — and Zeb Evans Says 2022 Will Clear $200M
Zeb Evans wouldn’t give ClickUp’s revenue on tape — Nathan Latka pegged it at $80M and the episode title said $85M. The only figure he committed to was next year’s: more than $200M.
How He Built The Largest Rev Ops Community In The World (and $500k of revenue!)
RevGenius is the world’s largest and fast-growing community of revenue operations (RevOps) professionals. A RevOps professional integrates sales-funnel efforts with marketing campaigns… Read More…
Full Case Study: Calendly’s Journey to a $3B Valuation
If you do any type of online communication, chances are you’ve had a Calendly link thrown in at you at some point…. Read More…
Eight Years to $1M, Then 14x: How Doist Bootstrapped to $14M
Doist’s growth curve was almost flat until native mobile apps landed. Then a $5-a-month to-do list bootstrapped its way to a $14M run rate — against a $100 lifetime value its founder flatly refuses to chase.
50 Million Signups and a 0.5% Floor: Where Weebly’s $24M Run Rate Came From
Weebly’s $24 million run rate was never disclosed — it was reverse-engineered live from two numbers David Rusenko let slip. Here’s what the arithmetic assumed, and what Square’s acquisition filing later showed it missed.
What is ARR (Annual Recurring Revenue)? 2022 Guide + Formula
Tracking your metrics is key to growing any business. They can help you measure the success of your business, highlight areas for… Read More…
What is Burn Rate? Definition, Formula, Example, and More
Without a doubt, the burn rate metric is one of the most essential metrics for businesses and especially so for startups that… Read More…
Annual Contract Value (ACV): How to Calculate It, and What Real SaaS Companies Actually Charge
Annual contract value is the number that quietly decides everything else about your SaaS company: how you sell, what you can pay to acquire a customer, and how many customers you need. Here's the formula — and the real ACVs founders have disclosed on the record.
Renewal Rate: Why 97% of Contracts Renewing Can Still Cost You ARR
Renewal rate is the only retention metric whose denominator is a calendar of expiry dates — so a longer contract term can lift it without a single customer being happier. The formulas, the traps, and what CrowdStrike, Bynder, ServiceMax, Keeper Security and Movable Ink put on the record.
Revenue Run Rate: What Is It and Why Is It Important?
A run rate is basically a way of “annualizing” information about a company like sales or profits. You’ve seen and used run… Read More…
Funnel.io Quadruples Revenue to $10 Million, Raises $47 Million at a $200m Valuation
Funnel.io more than 4x’ed their annual revenue since 2017 to $10 million They just closed a $47 million Series B round The… Read More…
How ClickFunnels Built a $160m Revenue Empire, $5 Billion+ Exit in 2023?
Clickfunnels hit $160m in Dec 2023 and it all started with a RING. Data Source: Latka interviewed Russell Bruson and Todd on… Read More…
Malwarebytes $126m in Revenues, 60k Customers, About to Announce Massive NEA Led Round of Financing?
In an interview from February of 2018, Malwarebytes CEO Marcin Kleczynski, barely 28 years old at the time, sat down to chat… Read More…
The Surprising Reason 20% Monthly Churn Doesn’t Worry AirDNA CEO With $8.4 Million in Revenues
Founded in 2012, AirDNA is a bootstrapped start-up that provides short term rental insights on AirBNB and VRBO properties. The company is… Read More…
Customer Acquisition Cost: Why Founders Answer With a Payback Period
Nine founders gave nine differently-built acquisition costs — and several of the CAC figures in the record were arithmetic done on air, not numbers any company reported. Here is what actually goes in the fraction.
The Latka Index: How We Track the Fastest-Growing Private B2B SaaS Companies
There's no SEC filing for a private SaaS company — the only way to rank the fastest growers is to get founders to say their numbers out loud. That's the entire method behind the Latka Index, and a decade of it has patterns worth reading.
The Rule of 40: How SaaS Investors Score Growth Against Profit
Grow 100% a year and you've earned the right to lose money. Grow 10% and you'd better be printing it. The Rule of 40 forces both stories onto one scale — here's how to compute it honestly, with founder-stated examples.
How Odoo is Generating $500k in Positive Cash Flow Monthly
When your business grows, you’re likely to turn to various online tools in order to make scaling easier. But, with the seemingly… Read More…
100,000 Members at $12 a Month: How Skillshare Got to $14.4M
Skillshare had 17,000 classes, 3.5 million registered users and more than 100,000 paying members in late 2017. The catalogue wasn’t the marketing — it was the churn fix.
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