How ServiceMax Achieved $150M+ Revenue Growth with Strategic Focus and Innovation
In the competitive landscape of enterprise SaaS, ServiceMax has emerged as a leader in the field service management sector. Under the leadership…
How Showpad Reached $30M in Revenue Selling Sales Enablement From Ghent, Belgium
A services firm in Ghent built an iPad app for one client's trade-show booth and noticed every company had the same content chaos. Pieterjan Bouten turned that observation into $30M of ARR at 130% net retention — and explained the quota math on tape.
DataStax Raised $190M, Then Stopped. Billy Bosworth Calls That the Strategy
Billy Bosworth joined DataStax as CEO in 2011 when the founder handed him the title. Seven years and $190M later, his answer to every funding question is that he doesn't need to.
SEON Has Never Raised a Price. Net Retention Is Close to 200%
SEON's API was hit 90 million times in a single month. Tamás Kádár charges by the call, has never raised the price, and reports net retention near 200%.
How Webflow Grew to $15M ARR on $2.9M Raised — Using Organic Growth and Freelancers
Three co-founders, $2.9M raised in 2013, and then nothing — just customer revenue compounding 100% a year until Webflow passed $14M ARR with 65 people. Vlad Magdalin's 2018 interview is the cleanest bootstrapper's blueprint in our archive, with a twist ending.
How Moz Hit $60M Revenue With Strategic Cohorts and Low CAC
Sarah Bird told Latka in July 2019 that Moz ended 2018 around a $60M run rate — built on a self-serve cohort with 5.5x LTV:CAC, 80% early churn she refused to apologize for, and just six quota-carrying reps.
Duetto Revenue: The Real Story Behind the $50M Run Rate
The $50M figure attached to Duetto traces to one May 2017 interview — and on the tape, CEO Patrick Bosworth says the company wasn't there yet. Here is what he actually claimed, what GetLatka's database recorded, and what happened to Duetto since.
UENI Builds the Website For You, Because DIY Doesn't Finish
UENI refuses to give small businesses a website builder, on the grounds that most never finish one. Its founder and her interviewer disagree, at length, about what happens next.
Issuu Sold for Nine Figures on $30M of Revenue — the $100M Was the Price
The $100 million attached to Issuu is the price Bending Spoons paid, not revenue Issuu ever booked. Joe Hyrkin sold in July 2024 at just over $30M — and what he refused to do in 2021 is why the cheque landed the way it did.
How Redis Labs CEO Ofer Bengal Drove Revenue Growth to a ~$72M Run Rate by 2018
In July 2018, Redis Labs CEO Ofer Bengal told Latka his company was growing 60% a year and running its cloud service with five DevOps engineers. Here's what the tape supports, where the old numbers were garbled, and how the company reached $300M ARR without the IPO Bengal planned.
How Zwift Hit $36 Million Revenue by Building a Virtual Cycling Community
Eric Min never told Latka Zwift's revenue. Here is what the March 2017 tape actually supports — 300,000 accounts, $10 a month, 95% organic growth — and how the community thesis played out through the $450M KKR round.
How Superlemon Achieved $30k Monthly Revenue Using Shopify and WhatsApp
2019: Launching Superlemon with a Simple Idea In July 2019, Preetam Nath, a passionate entrepreneur from India, embarked on a journey to…
Pendo Passed $200M. The Slide That Explains It Is From 2017.
Eric Boduch brought Pendo’s Q4 2017 marketing scorecard on stage: a webinar his advisers called uncool returned 1,272 leads at roughly $5 apiece. Here is what the machine looked like at $13.4M — and why he says that trade is gone.
How Scribd Reached $54 Million in ARR: Trip Adler's Growth Strategy
By late 2017, Scribd had 500,000 subscribers paying $9 a month — roughly $54 million in ARR — and was profitable. What Trip Adler told Latka about the SEO flywheel and publisher deals behind it, and where the record disagrees with our own database.
Keeper Security's Revenue Growth: From Bootstrapped Password Manager to $225M ARR
Keeper Security says it passed $225M ARR in July 2026. The road there runs through a bootstrapped, profitable 2018 — when CEO Darren Guccione told Latka the company had 15 million users and zero outside capital — and two minority rounds from Insight and Summit.
Upfluence ARR: Kevin Creusy Corrected Our $9 Million Math to $6 Million on Tape
The old headline said Upfluence hit $9 million ARR. On the December 2018 Latka tape, co-founder Kevin Creusy corrected that math to about $6 million — $4M SaaS, $2M agency. The real story is better anyway.
How Jumio Came Back From Chapter 11 to Grow Identity Verification 46% a Year
Jumio's a16z-backed first act ended in Chapter 11. Its second act was verifying 150,000 identities a day at 46% annual growth. Stephen Stuut walked through the machine — hybrid computer vision, prepay contracts, and a land-grab strategy — in July 2017.
How ClickDimensions Hit $40 Million in Revenue by Dominating the Microsoft Dynamics Channel
Mike Dickerson told Latka in December 2018 that ClickDimensions would close the year at about $40M ARR, sold almost entirely through 650 Microsoft Dynamics partners on a 21% margin. Here is the tape's math, what the old post got wrong, and what happened after Accel-KKR sold the company.
The Bot Platform Charges for Setup on Purpose. Here's the $2M Case for It
Latka told Tom Gibby that services revenue hits your valuation and VCs hate it. Gibby's answer explains how a company with £300,000 of outside money sells to the enterprise.
Almabase Hit $1.1M in ARR on $500K of Equity and a $250K Loan
Three products priced from $3,000 to $20,000 a year, 240 paying institutions, and $750,000 of outside capital in total — most of it a revenue-based loan.
Gainsight Sells the Net Retention Playbook. Nick Mehta Applies It to Gainsight
110% is very good, 120% is really good, 130% is awesome — unless you're a consumption business, in which case Snowflake is at 180%. Gainsight's CEO on the number he sells.
How Lovable Hit $100 Million Revenue in 8 Months: The Fastest AI Startup in History
Lovable just became the fastest-growing software company in history, hitting $100 million in revenue just 8 months after launch. The Swedish AI…
Motion Revenue and Valuation: A $550M Round and Two Different ARR Numbers
Motion's September 2025 raise valued the AI work suite at $550 million. GetLatka's database records $10M ARR while the company claims mid-eight figures — here is the dated record, reconciled, plus what we corrected from the earlier version of this story.
Eleven Labs Revenue and Valuation: $500M ARR, an $11B Price Tag, and Where the Numbers Disagree
ElevenLabs crossed $500M in annual recurring revenue in April 2026 and holds an $11B valuation from its February 2026 Sequoia-led Series D. Here is every dated milestone behind those numbers, who reported each one, and where the sources disagree.
Gong Revenue: The Dated Record From $6M to $500M ARR
Gong said its ARR passed $500M in April 2026, up more than 55% year over year. Here is the dated revenue record from $6M in 2018 — what's company-stated, what's estimate, and where the numbers disagree.
Surge AI Revenue and Valuation: How Edwin Chen Bootstrapped Past $1 Billion
Reuters reported in July 2025 that bootstrapped Surge AI passed $1 billion in 2024 revenue, out-earning Scale AI — and began raising its first outside round at a reported valuation between $15 billion and $25 billion. Here is every figure that actually has a source.
Loom Case Study: From a Failed User-Testing Tool to a $975M Atlassian Exit
In February 2019, Shahed Khan explained how Loom reached 1.1 million users on $3M spent — the same week it dared to charge $10 a month for the first time. The revenue line went from that first $60K/month hope to a $975M Atlassian exit.
How Harvey Scaled from $0 to $100 Million Revenue in 36 Months: The 5-Part Legal AI Playbook That Built a $5 Billion Company
In August 2025, Harvey CEO Winston Weinberg announced a milestone that shocked the enterprise software world: his legal AI startup had reached…
Figma Revenue: $1.06 Billion in 2025, and Still Accelerating
Figma booked $1.056 billion in fiscal 2025 revenue, up 41%, and growth accelerated to 48% by Q2 2026. The dated record from the S-1, quarterly filings, the $20B Adobe deal that died, and where GetLatka's database disagrees.
SaaS Metrics: The 12 Numbers That Run Every Software Company, Mapped
Every SaaS metric answers one of four questions: how big, how fast, what does a customer cost, and do they stay. Here's the whole stack in one map, with a real disclosed number attached to every definition — and links to the deep dives.
CrowdStrike Revenue Grew 29% to $3.95B in Its Outage Year — Net Retention Fell 7 Points
The fiscal year containing the July 2024 global IT outage closed at $3.95 billion in revenue, up 29%. The real scar is in ARR: net retention fell from 119% to 112%, and net new ARR declined for the first time.
A SaaS company has five revenue numbers, and finance is choosing which one to run on
GetLatka's database has Atlassian at $1.2B for March 2019 and $250M for June 2020. Neither row is wrong — and the gap between numbers like those is the whole job of SaaS finance.
Customer Lifetime Value (CLTV): The Formulas, the Traps, and Real Disclosed LTVs
Lifetime value is the most quoted and most manipulated number in SaaS. Here's how to compute it honestly, why the standard formula flatters, and what real founders disclosed — including the CEO who defended an 11-month customer life on tape.
SaaS Pricing: Picking the Metric, Setting the Number, and Raising It Later
Every pricing page is three decisions wearing one design: what you charge for, how you package it, and what the number is. Here's how founders on the record made each call — including the ones who priced against salaries instead of software.
Lenny’s Newsletter ARR: Every Number Lenny Rachitsky Has Actually Disclosed
Lenny's Newsletter is the benchmark every paid-newsletter founder measures against — but its ARR has only ever been disclosed in fragments. Here's the dated paper trail, assembled, with the arithmetic labeled.
Younium Charges About $30,000 a Year, and Crossed 200 Customers
Niclas Lilja built Younium because Zuora was the best the market had to offer at his last company. He explains the pricing proxies, the 5x-OTE quota, and why he raises a dollar per dollar of ARR.
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