Marketing Automation SoftwareChicago, IllinoisFounded 2003CEO Jason VandeBoom
ActiveCampaign, the Chicago-based marketing automation and customer experience platform, reported annual recurring revenue of $165 million in 2021, the last publicly confirmed revenue figure the company has disclosed.
ActiveCampaign has not published its revenue. RocketReach puts it at about $290.5M a year (November 2024). ActiveCampaign is #18 on the Latka List. The list ranks the 1,356 companies Nathan Latka has interviewed by revenue.
| As of | Revenue | Source |
|---|---|---|
| Aug 2020 | $100M | – |
| Apr 2021 | $165M | – |
| Nov 2022 | $180.5MEST | GetLatka estimate |
| Nov 2023 | $195.3MEST | GetLatka estimate |
| Oct 2024 | $223.2MEST | GetLatka estimate |
| Nov 2024 | $290.5MEST | RocketReach estimate |
– source not recorded
ActiveCampaign is privately held, so there is no ActiveCampaign stock to buy. Investors valued it at $3B in its April 2021 Series C.
ActiveCampaign has raised $360M across three rounds since 2016. The latest was a $240M Series C in April 2021.
| Date | Round | Raised | Valuation |
|---|---|---|---|
| Apr 2021 | Series C | $240M | $3B |
| Jan 2020 | Series B | $100M | – |
| Oct 2016 | Series A | $20M | – |
| Total raised | $360M |
Nathan Latka has interviewed ActiveCampaign once, speaking with Casey Hill. Each figure links to the second it was said.
Watch: How ActiveCampaign Drives 50,000 Monthly Trials With a Three-Channel Growth Engine (Interview with Senior Growth Marketing Manager Casey Hill)July 2024 · Casey Hill, Senior Growth Marketing Manager
Growth tactics they described: Influencer MarketingWatch at 16:45PodcastWatch at 6:46LinkedIn AdvertisingWatch at 1:41
ActiveCampaign competes most directly with HubSpot, Klaviyo, Intuit Mailchimp, Getresponse and 1 other.
| Company | Revenue | Funding | Employees | Customers | Founded |
|---|---|---|---|---|---|
 HubSpot | $3.1B | $100.5M | 7,639 | 205K | 2006 |
 Klaviyo | $1.2B | $678.5M | 2,875 | 146K | 2012 |
| ActiveCampaign | $290.5M | $360M | 865 | 145K | 2003 |
 Intuit Mailchimp | $180.1M | – | 1,637 | 140M | 2001 |
 Getresponse | $150M | – | 485 | 100K | 1998 |
 OmniSend | $50M | $1.6M | 216 | 100K | 2014 |
Clifton Crawley founded ActiveCampaign in 2003. Jason VandeBoom is CEO. ActiveCampaign has 865 employees (November 2025, LinkedIn).
BoardTodd MacLean, Cindy Robbins
Also at ActiveCampaignMJ Slykas, Johann Berby, Andres Escobar, Gwen Sioson, Jackie Palmer, Tim Gardiner, Daniel Conejo, Debby Sopadjieva, Matt Reibach, Xiaofei Zhang, Caitlyn Delehanty, Mohammad Rahmeh, Tania Juarros Bartolomé, Shashi Pham, Bettina Mariano, Rand Al Rikabi, Mark Nuttall, Nimish Kate, Camila Mateo Volkart, Dimitrios Koumpoulis, Gareth Wallace, Krzysztof Wójcik, Meghan Guse, Gabriel B., Sara Zayer, Erica Acosta, John Cook, James Klitzke, Joshua Bartlett, Brandon Lowe, Zohra Tabassum, Gerald Colton, Benyamin Elias, Ragini Venkataraman, Adam Thorngren, Tim Gardner, Mamie Hatter, Stacey Jones, Mary B., Bryce Walborn, Charles Javier Rodriguez Beauregard, Ailish Fitzsimons, Jack Moore, Thavaselvi Ramalingam, Jessica Kim, Bruna Sobral, Allison Collins, Brandon Scott, Kosal Vann, Marc Masana Martínez, Maybell Guevara, NeNe Dossa, Colin McAtee, Dawid Koziej, Bartlomiej Pacura, Alejandro Cerdas Varela, Amaru Schumacher Fernandez, Tyler Grier, Heena Waichulis, Carmen Nava, Evan Mikos, Gabi Chavez, Chris Tiberio, Giovanni Perez, Phil Lynch, Lilia Kryva, Megan Johns, Steffen Lawetzki, Lennard Frühling, Isabelle Krauze, Amanda Early, Shauna Marhafer, Elisa Sahagún, Austen Tucker, Anna Sidorowicz-Pokrywka, Christopher Hosey, Gregory Ortiz, Noah Bickford, Shawn Saavedra Keers, Katy Healy, Ian Graham, Justin Brzowski, Luca Pablo, Katherine Kim, Eric Kobel, Keity Gonzalez, Justyna Brzozowska, Molly Skokna, Rumi Whipple, Erin Gemba, Gilda Iaccarino
| As of | Employees | Source |
|---|---|---|
| Nov 2025 | 865 | |
| Mar 2024 | 814 | Latka Top 250 List |
| Nov 2023 | 1,000 | – |
| Jul 2023 | 1,000 | – |
| Nov 2022 | 921 | – |
| Nov 2021 | 842 | – |
| Apr 2021 | 842 | – |
| Dec 2020 | 712 | – |
| Nov 2020 | 712 | – |
| Aug 2020 | 251 | – |
| Jun 2020 | 580 | – |
| Dec 2019 | 528 | – |
| Dec 2018 | 303 | – |
RocketReach estimates ActiveCampaign's revenue at about $290.5M a year (November 2024). The company hasn't published its own figure.
Investors valued ActiveCampaign at $3B in its April 2021 Series C.
ActiveCampaign has raised $360M across three funding rounds. The latest was a $240M Series C in April 2021.
No. ActiveCampaign is a private company, so its shares aren't traded on a stock exchange.
ActiveCampaign has 865 employees as of November 2025, according to LinkedIn.
Jason VandeBoom is the CEO of ActiveCampaign.
Clifton Crawley founded ActiveCampaign in 2003.
1 said on camera · 2 from public sources · 4 estimates. Founder figures link to the second they were said; public figures name their source; estimates are marked EST and say whose they are. Not financial advice. The Latka List ranks the private, operating companies Nathan Latka has interviewed by the latest revenue figure on each profile, reported or estimated; equal figures share a rank.
Updated Oct 29, 2026Data disclaimerReport a correctionClaim this profile