The Top Sales Software SaaS Companies

As of Jan 2020, these 10 SaaS companies are the largest in the Sales Software space. (Click to apply)

This list tracks the largest private B2B Sales Software SaaS companies by revenue. In total, this list features 10 companies with combined revenues of $189.8M.

These companies have raised a total of $430.5M. Together, these Sales Software saas companies serve 13K customers and employ over 3K on their teams.

$0 - $1M ARR
  1. Livepreso $1.0M
  2. Apollo $0.0
$1M - $5M ARR
$5M - $10M ARR
  1. Owler $10.0M
  2. Proposify $7.0M
$10M+ ARR
  1. Highspot $60.0M
  2. OwnBackup $30.0M
  3. MediaFly $18.7M
  1. 01
    Highspot

    Highspot

    Sales Software

    Empowers teams with sales enablement

    $60.0M

    $199.6M

    300

    540

    2012

    Sales Software

  2. 02
    XANT.ai|XANT

    XANT.ai|XANT

    Sales Software

    XANT delivers the industry-leading sales engagement AI platform powered by Real DataTM. XANT provides solutions that accelerate revenue by enabling (sales) teams to build a better pipeline and close more deals. Our core differentiation stems from RealData

    $60.0M

    $251.2M

    2K

    300

    2004

    Sales Software

  3. 03
    OwnBackup

    OwnBackup

    Sales Software

    OwnBackup is a cloud-to-cloud backup and restore vendor, which provides secure, automated, daily backups of SaaS and PaaS data, as well as data compare and restore tools for disaster recovery. The company, which covers data loss and corruption caused by hu

    $30.0M

    $99.8M

    2K

    335

    2015

    Sales Software

  4. 04
    MediaFly

    MediaFly

    Sales Software

    Sales Enablement & Content Management Platform

    $18.7M

    $28.0M

    260

    120

    2006

    Sales Software

  5. 05
    Owler

    Owler

    Sales Software

    Crowdsourced Business Information

    $10.0M

    $25.0M

    100

    202

    2011

    Sales Software

  6. 06
    Proposify

    Proposify

    Sales Software

    Create beautiful proposals, close more deals.|Proposal software for sales teams to create, send, and track proposals and contracts.

    $7.0M

    $3.3M

    8K

    75

    2013

    Sales Software

  7. 07
    Activeconversion

    Activeconversion

    Sales Software

    Make advertising for b2b companies

    $2.2M

    200

    25

    2007

    Sales Software

  8. 08
    Livepreso

    Livepreso

    Sales Software

    Automates the creation of digital content for business-critical meetings, including account reviews, and new sales opportunities.

    $1.0M

    $5.1M

    11

    2013

    Sales Software

  9. 09
    Map My Customers

    Map My Customers

    Sales Software

    Geospatial CRM for field sales

    $996.0K

    $3.0M

    100

    24

    2015

    Sales Software

  10. 10
    Apollo

    Apollo

    Sales Software

    Apollo is an intelligent, data-first engagement platform that puts structured data at the core of your workflows to help you execute, analyze, and improve on your growth strategy.

    $9.3M

    1K

    2015

    Sales Software

1-10 of 10

What are the fastest growing companies doing?

83 of the fastest growing companies that also have the most revenue have a clear expansion revenue strategy. On average, sales reps are selling plans where starting contract value is $4,606.

Those same companies employ 1,678 sales reps that carry a quota. The most common compensation plan used by these companies is a 1:5 ratio of sales rep on target earnings (OTE) to quota. Meaning if a rep can earn $200k in base and commissions, quota target for that year is set at 5x, or $1m in new ARR closed.

If you’re going to build a high growth SaaS company, you need to figure out how to scale with quota carrying sales reps.

Which CEO’s are the most efficient capital allocators?

We can measure this a variety of ways. Which company has the most revenue per employee? What about dollars in revenue compared to dollars raised? What about time, which founder went from $0 to $10m the fastest?

Looking deeper at dollars in revenue compared to dollars raised, bootstrappers take the cake because they self fund (denominator zero). When we look at companies that have raised at least $1m, Actito is the clear winner generating $21m in revenue, growing 100% yoy, on just 1m raised ($.05 dollars raised for every $1 of revenue).

Omnisend comes in a close second with $.08 dollars raised for every dollar of revenue. Doing $19m as of December 2020. Proposify gets honorable mention with $0.46 dollars raised (3.25m) for every dollar of revenue ($7m).

The worst performers here are companies like YayPay with $3.68 dollars raised ($14m) per dollar of revenue ($3.8m). Many of the worst performers just did a round of funding and haven’t had a chance to deploy to drive growth yet. That makes this data less valuable but still illustrative.

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