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As of Jan 2020, these 230 SaaS companies are the largest in the Sales Software space.

The Top Sales Software SaaS Companies

This list tracks the largest private B2B Sales Software SaaS companies by revenue. In total, this list features 230 companies with combined revenues of $2B.

These companies have raised a total of $6.2B. Together, these Sales Software saas companies serve 341M customers and employ over 17K on their teams.

Divider

Highlights

02
X
Xactly

Sales Software

Sales Performance Management Software.Xactly is the pure-play provider of cloud-based, incentive compensation software

$288M
$90M
2K
4
2005
United States
03
O
Outreach

Sales Software

Outreach is a sales engagement platform that accelerates revenue growth by optimizing every interaction throughout the customer lifecycle.Outreach is a sales engagement platform that uses AI for predictive analytics as it relates to sales..Outreach, the leading B2B sales engagement platform, accelerates revenue growth by optimizing every interaction throughout the customer lifecycle. The platform manages all prospect and customer interactions across email, voice and social, and leverages machine learning to guide reps to take the right actions..Outreach is a sales engagement platform that uses AI for predictive analytics as it relates to sales

$158M
$489M
3K
1K
2014
United States
04
NIITTI
NIIT Technologies Inc.

Sales Software

NIIT Media Technologies is an information technology company that provides sales management solutions.

$122M
-
10K
833
2011
United States
05
S
Salesloft

Sales Software

The #1 sales engagement platform

$110M
$244M
2K
645
2011
United States
06
OB
OwnBackup

Sales Software

OwnBackup is a cloud-to-cloud backup and restore vendor, which provides secure, automated, daily backups of SaaS and PaaS data, as well as data compare and restore tools for disaster recovery. The company, which covers data loss and corruption caused by human errors, malicious intent, integration errors and rogue applications, has R&D, support and other functions in Tel Aviv and London.

$91M
$507M
3K
572
2015
United States
07
S
Seismic

Sales Software

Seismic is a sales enablement and marketing orchestration platform that improves close rates & delivers larger deals for sales teams.

$86M
$427M
80
959
2010
United States
08
S
Showpad

Sales Software

Showpad delivers the most intuitive sales enablement platform to make content incredibly easy to find, present, share, and measure.

$85M
$160M
1K
409
2011
Belgium
09
H
Highspot

Sales Software

Empowers teams with sales enablement

$60M
$645M
300
500
2012
United States
10
M
Mparticle

Sales Software

MParticle is a customer data platform for multi channel consumer brands

$54M
$121M
150
157
2012
United States
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What are the fastest growing companies doing?


83 of the fastest growing companies that also have the most revenue have a clear expansion revenue strategy. On average, sales reps are selling plans where starting contract value is $4,606.

Those same companies employ 1,678 sales reps that carry a quota. The most common compensation plan used by these companies is a 1:5 ratio of sales rep on target earnings (OTE) to quota. Meaning if a rep can earn $200k in base and commissions, quota target for that year is set at 5x, or $1m in new ARR closed.

If you’re going to build a high growth SaaS company, you need to figure out how to scale with quota carrying sales reps.

Which CEO’s are the most efficient capital allocators?


We can measure this a variety of ways. Which company has the most revenue per employee? What about dollars in revenue compared to dollars raised? What about time, which founder went from $0 to $10m the fastest?

Looking deeper at dollars in revenue compared to dollars raised, bootstrappers take the cake because they self fund (denominator zero). When we look at companies that have raised at least $1m, Actito is the clear winner generating $21m in revenue, growing 100% yoy, on just 1m raised ($.05 dollars raised for every $1 of revenue).

Omnisend comes in a close second with $.08 dollars raised for every dollar of revenue. Doing $19m as of December 2020. Proposify gets honorable mention with $0.46 dollars raised (3.25m) for every dollar of revenue ($7m).

The worst performers here are companies like YayPay with $3.68 dollars raised ($14m) per dollar of revenue ($3.8m). Many of the worst performers just did a round of funding and haven’t had a chance to deploy to drive growth yet. That makes this data less valuable but still illustrative.