The Top Sales Software SaaS Companies

As of Jan 2020, these 9 SaaS companies are the largest in the Sales Software space. (Click to apply)

This list tracks the largest private B2B Sales Software SaaS companies by revenue. In total, this list features 9 companies with combined revenues of $141.7M.

These companies have raised a total of $357.3M. Together, these Sales Software saas companies serve 25K customers and employ over 1K on their teams.

$0 - $1M ARR
  1. Crossbeam $499.2K
$1M - $5M ARR
  1. Proposify $4.5M
$5M - $10M ARR
  1. Owler $10.0M
$10M+ ARR
  1. Salesloft $50.4M
  2. Highspot $36.0M
  3. MediaFly $18.7M
  4. PandaDoc $18.5M
  1. 01

    Salesloft

    Sales Software

    The #1 sales engagement platform

    $50.4M

    $140.0M

    2K

    400

    2011

    Sales Software

  2. 02

    Highspot

    Sales Software

    Empowers teams with sales enablement

    $36.0M

    $120.0M

    300

    300

    2012

    Sales Software

  3. 03

    MediaFly

    Sales Software

    Sales Enablement & Content Management Platform

    $18.7M

    $28.0M

    260

    120

    2006

    Sales Software

  4. 04

    PandaDoc

    Sales Software

    you have it

    $18.5M

    $23.0M

    14K

    220

    2011

    Sales Software

  5. 05

    Owler

    Sales Software

    Crowdsourced Business Information

    $10.0M

    $25.0M

    100

    40

    2011

    Sales Software

  6. 06

    Proposify

    Sales Software

    Create beautiful proposals, close more deals.

    $4.5M

    $3.3M

    8K

    75

    2013

    Sales Software

  7. 07

    Activeconversion

    Sales Software

    Make advertising for b2b companies

    $2.2M

    200

    25

    2007

    Sales Software

  8. 08

    Map My Customers

    Sales Software

    Geospatial CRM for field sales

    $996.0K

    $3.0M

    100

    20

    2015

    Sales Software

  9. 09

    Crossbeam

    Sales Software

    data escrow for partnerships

    $499.2K

    $15.0M

    80

    2018

    Sales Software

1-9 of 9

The Latka Grid

$RevenueEmployees

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Bootstrapped, Funded SaaS

55 bootstrapped companies made the 2019 list compared to 102 funded companies that have raised $2.8 billion in total.

These bootstrapped founders should be very proud. They found creative ways to drive growth without having to sell big chunks of their company for equity.

53 of these bootstrapped CEO’s are not located in San Francisco or New York.

All except 6 of the 55 are profitable as of December 2019.

Is Churn Important for Growth?

90 of these companies have net revenue retention greater than 100%. This means their upsell and expansion revenue from historical customers more than makes up for any lost revenue from those same customers.

34 of these companies have net revenue retention between 80-99%.

The companies with net revenue retention under 80% annually share a common theme in that only 2 out of the 29 companies have any expansion revenue at all.

Many of these companies simply haven’t added a second product to upsell, or don’t rely on utility based upselling. Expect their growth to expand in 2020 as many of them have expansion revenue in their strategic plans.

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