The Top Sales Software SaaS Companies

As of Jan 2020, these 143 SaaS companies are the largest in the Sales Software space. (Click to apply)

This list tracks the largest private B2B Sales Software SaaS companies by revenue. In total, this list features 143 companies with combined revenues of $1.7B.

These companies have raised a total of $953.9M. Together, these Sales Software saas companies serve 511K customers and employ over 13K on their teams.

$1M - $5M ARR
  1. Balto $5.0M
  2. Flywheel $4.9M
  3. C9 Inc. $4.7M
$5M - $10M ARR
  1. Owler $10.0M
$10M+ ARR
  1. Zoominfo $360.0M
  2. Xactly $288.0M
  3. Outreach $125.0M
  4. Salesloft $110.0M
  5. Seismic $86.3M
  1. 01
    Zoominfo

    Zoominfo

    Sales Software

    Want to generate better leads? DiscoverOrg is the leading marketing and sales intelligence solution. Learn about the power of human-verified data.

    $360M

    $7M

    15K

    1K

    2000

    Sales Software

  2. 02
    Xactly

    Xactly

    Sales Software

    Sales Performance Management Software|Xactly is the pure-play provider of cloud-based, incentive compensation software

    $288M

    $90M

    2K

    713

    2005

    Sales Software

  3. 03
    Outreach

    Outreach

    Sales Software

    Outreach is a sales engagement platform that accelerates revenue growth by optimizing every interaction throughout the customer lifecycle|Outreach is a sales engagement platform that uses AI for predictive analytics as it relates to sales.|Outreach, the le

    $125M

    $489M

    3K

    1K

    2014

    Sales Software

  4. 04
    Salesloft

    Salesloft

    Sales Software

    The #1 sales engagement platform

    $110M

    $244M

    2K

    645

    2011

    Sales Software

  5. 05
    Seismic

    Seismic

    Sales Software

    Seismic is a sales enablement and marketing orchestration platform that improves close rates & delivers larger deals for sales teams.

    $86M

    $427M

    80

    959

    2010

    Sales Software

  6. 06
    Showpad

    Showpad

    Sales Software

    Showpad delivers the most intuitive sales enablement platform to make content incredibly easy to find, present, share, and measure.

    $85M

    $160M

    1K

    478

    2011

    Sales Software

  7. 07
    Highspot

    Highspot

    Sales Software

    Empowers teams with sales enablement

    $60M

    $400M

    300

    540

    2012

    Sales Software

  8. 08
    XANT.ai|XANT

    XANT.ai|XANT

    Sales Software

    XANT delivers the industry-leading sales engagement AI platform powered by Real DataTM. XANT provides solutions that accelerate revenue by enabling (sales) teams to build a better pipeline and close more deals. Our core differentiation stems from RealData

    $60M

    $251M

    2K

    300

    2004

    Sales Software

  9. 09
    Miller Heiman Group

    Miller Heiman Group

    Sales Software

    Provider of sales performance software. The company provides a framework for sales leaders to understand their performance gaps and prioritize initiatives. It provides sales performance improvement services that enable its clients to fundamentally improve

    $43M

    4K

    513

    1978

    Sales Software

  10. 10
    People|People.ai

    People|People.ai

    Sales Software

    Industry-leading sales AI tools that automatically captures all sales activity to drive intelligent sales management and marketing accountability.|People.ai automates manual data entry, increases sales productivity, and provides actionable intelli...

    $38M

    $200M

    500

    219

    2016

    Sales Software

1-10 of 143

Next

What are the fastest growing companies doing?

83 of the fastest growing companies that also have the most revenue have a clear expansion revenue strategy. On average, sales reps are selling plans where starting contract value is $4,606.

Those same companies employ 1,678 sales reps that carry a quota. The most common compensation plan used by these companies is a 1:5 ratio of sales rep on target earnings (OTE) to quota. Meaning if a rep can earn $200k in base and commissions, quota target for that year is set at 5x, or $1m in new ARR closed.

If you’re going to build a high growth SaaS company, you need to figure out how to scale with quota carrying sales reps.

Which CEO’s are the most efficient capital allocators?

We can measure this a variety of ways. Which company has the most revenue per employee? What about dollars in revenue compared to dollars raised? What about time, which founder went from $0 to $10m the fastest?

Looking deeper at dollars in revenue compared to dollars raised, bootstrappers take the cake because they self fund (denominator zero). When we look at companies that have raised at least $1m, Actito is the clear winner generating $21m in revenue, growing 100% yoy, on just 1m raised ($.05 dollars raised for every $1 of revenue).

Omnisend comes in a close second with $.08 dollars raised for every dollar of revenue. Doing $19m as of December 2020. Proposify gets honorable mention with $0.46 dollars raised (3.25m) for every dollar of revenue ($7m).

The worst performers here are companies like YayPay with $3.68 dollars raised ($14m) per dollar of revenue ($3.8m). Many of the worst performers just did a round of funding and haven’t had a chance to deploy to drive growth yet. That makes this data less valuable but still illustrative.