The Top Sales Software SaaS Companies

As of Jan 2020, these 80 SaaS companies are the largest in the Sales Software space. (Click to apply)

This list tracks the largest private B2B Sales Software SaaS companies by revenue. In total, this list features 80 companies with combined revenues of $1.4B.

These companies have raised a total of $848.9M. Together, these Sales Software saas companies serve 49K customers and employ over 19K on their teams.

$0 - $1M ARR
  1. Livepreso $1.0M
  2. Benbria $1.0M
$1M - $5M ARR
  1. Balto $5.0M
  2. Convious $3.5M
$5M - $10M ARR
  1. Owler $10.0M
$10M+ ARR
  1. Zoominfo $360.0M
  2. Xactly $288.0M
  3. Toast, Inc. $161.3M
  4. Outreach $125.0M
  5. Salesloft $75.0M
  1. 01
    Zoominfo

    Zoominfo

    Sales Software

    Want to generate better leads? DiscoverOrg is the leading marketing and sales intelligence solution. Learn about the power of human-verified data.

    $360M

    15K

    1K

    2000

    Sales Software

  2. 02
    Xactly

    Xactly

    Sales Software

    Sales Performance Management Software

    $288M

    $96M

    2K

    713

    2005

    Sales Software

  3. 03
    Toast, Inc.

    Toast, Inc.

    Sales Software

    Toast empowers restaurants of all sizes to build great teams, increase revenue, improve operations, and delight guests. We pair our deep understanding of the restaurant industry with powerful cloud based software and restaurant-grade hardware to deliver

    $161M

    2K

    2011

    Sales Software

  4. 04
    Outreach

    Outreach

    Sales Software

    Outreach helps sales teams sell more efficiently|#1 Sales Engagement Platform

    $125M

    $289M

    3K

    871

    2014

    Sales Software

  5. 05
    Salesloft

    Salesloft

    Sales Software

    The #1 sales engagement platform

    $75M

    $255M

    2K

    504

    2011

    Sales Software

  6. 06
    XANT.ai|XANT

    XANT.ai|XANT

    Sales Software

    XANT delivers the industry-leading sales engagement AI platform powered by Real DataTM. XANT provides solutions that accelerate revenue by enabling (sales) teams to build a better pipeline and close more deals. Our core differentiation stems from RealData

    $60M

    $251M

    2K

    300

    2004

    Sales Software

  7. 07
    Highspot

    Highspot

    Sales Software

    Empowers teams with sales enablement

    $60M

    $601M

    300

    540

    2012

    Sales Software

  8. 08
    Mparticle

    Mparticle

    Sales Software

    $36M

    $75M

    150

    157

    2012

    Sales Software

  9. 09
    OwnBackup

    OwnBackup

    Sales Software

    OwnBackup is a cloud-to-cloud backup and restore vendor, which provides secure, automated, daily backups of SaaS and PaaS data, as well as data compare and restore tools for disaster recovery. The company, which covers data loss and corruption caused by hu

    $30M

    $267M

    3K

    335

    2015

    Sales Software

  10. 10
    MediaFly

    MediaFly

    Sales Software

    Sales Enablement & Content Management Platform

    $19M

    $28M

    260

    120

    2006

    Sales Software

1-10 of 80

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What are the fastest growing companies doing?

83 of the fastest growing companies that also have the most revenue have a clear expansion revenue strategy. On average, sales reps are selling plans where starting contract value is $4,606.

Those same companies employ 1,678 sales reps that carry a quota. The most common compensation plan used by these companies is a 1:5 ratio of sales rep on target earnings (OTE) to quota. Meaning if a rep can earn $200k in base and commissions, quota target for that year is set at 5x, or $1m in new ARR closed.

If you’re going to build a high growth SaaS company, you need to figure out how to scale with quota carrying sales reps.

Which CEO’s are the most efficient capital allocators?

We can measure this a variety of ways. Which company has the most revenue per employee? What about dollars in revenue compared to dollars raised? What about time, which founder went from $0 to $10m the fastest?

Looking deeper at dollars in revenue compared to dollars raised, bootstrappers take the cake because they self fund (denominator zero). When we look at companies that have raised at least $1m, Actito is the clear winner generating $21m in revenue, growing 100% yoy, on just 1m raised ($.05 dollars raised for every $1 of revenue).

Omnisend comes in a close second with $.08 dollars raised for every dollar of revenue. Doing $19m as of December 2020. Proposify gets honorable mention with $0.46 dollars raised (3.25m) for every dollar of revenue ($7m).

The worst performers here are companies like YayPay with $3.68 dollars raised ($14m) per dollar of revenue ($3.8m). Many of the worst performers just did a round of funding and haven’t had a chance to deploy to drive growth yet. That makes this data less valuable but still illustrative.