The Top Demand Generation Software SaaS Companies

As of Jan 2020, these 47 SaaS companies are the largest in the Demand Generation Software space. (Click to apply)

This list tracks the largest private B2B Demand Generation Software SaaS companies by revenue. In total, this list features 47 companies with combined revenues of $231.9M.

These companies have raised a total of $89.6M. Together, these Demand Generation Software saas companies serve 255M customers and employ over 4K on their teams.

$0 - $1M ARR
  1. PostBeyond $990.0K
  2. Referralrock $840.0K
  3. Speak2Leads $690.0K
  4. ScopeLeads $312.0K
  5. VisitorQueue $270.0K
$1M - $5M ARR
  1. Zyper $4.8M
  2. Chatmeter $4.2M
  3. Entytle $4.0M
  4. Wooly $1.9M
$5M - $10M ARR
  1. Talkable $7.4M
  2. Atexto $6.5M
  3. LeadIQ $5.1M
$10M+ ARR
  1. Vendasta $50.0M
  2. Integrate $25.8M
  3. Birdeye $24.0M
  4. Fivestars $19.7M
  5. Springbig $19.2M
  1. 01
    PostBeyond

    PostBeyond

    Demand Generation Software

    PostBeyond is the leading employee advocacy and social selling platform. Our solution is easy for employees to use, scalable and includes robust analytics.

    $990K

    $5M

    38

    2013

    Demand Generation Software

  2. 02
    Referralrock

    Referralrock

    Demand Generation Software

    Referral program software for any business|Word of mouth on autopilot

    $840K

    200

    15

    2015

    Demand Generation Software

  3. 03
    Speak2Leads

    Speak2Leads

    Demand Generation Software

    Converts form leads into calls

    $690K

    50

    6

    2010

    Demand Generation Software

  4. 04
    ScopeLeads

    ScopeLeads

    Demand Generation Software

    Lead Generation and Cold Email Automation Tool for Agencies

    $312K

    1K

    5

    2016

    Demand Generation Software

  5. 05
    VisitorQueue

    VisitorQueue

    Demand Generation Software

    Identify companies visiting a website

    $270K

    300

    6

    2017

    Demand Generation Software

  6. 06
    Slik

    Slik

    Demand Generation Software

    Slik enables the long tail to use email outreach.

    $196K

    2

    2017

    Demand Generation Software

  7. 07
    Open-Energy Efficiency

    Open-Energy Efficiency

    Demand Generation Software

    OpenEE offers a SaaS open-source platform that uses smart meter data to calculate and analyze energy efficiency savings in real-time

    $83K

    1

    2015

    Demand Generation Software

  8. 08
    StickyStreet

    StickyStreet

    Demand Generation Software

    Loyalty platform for incentivization. Now powered by @mozido.

    $82K

    7M

    1

    2008

    Demand Generation Software

  9. 09
    Personizely

    Personizely

    Demand Generation Software

    Targeted popups and Website personalization

    $62K

    300

    4

    2017

    Demand Generation Software

  10. 10
    innercircle

    innercircle

    Demand Generation Software

    Turn your customers into your competitive edge.

    $54K

    15

    2016

    Demand Generation Software

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What are the fastest growing companies doing?

83 of the fastest growing companies that also have the most revenue have a clear expansion revenue strategy. On average, sales reps are selling plans where starting contract value is $4,606.

Those same companies employ 1,678 sales reps that carry a quota. The most common compensation plan used by these companies is a 1:5 ratio of sales rep on target earnings (OTE) to quota. Meaning if a rep can earn $200k in base and commissions, quota target for that year is set at 5x, or $1m in new ARR closed.

If you’re going to build a high growth SaaS company, you need to figure out how to scale with quota carrying sales reps.

Which CEO’s are the most efficient capital allocators?

We can measure this a variety of ways. Which company has the most revenue per employee? What about dollars in revenue compared to dollars raised? What about time, which founder went from $0 to $10m the fastest?

Looking deeper at dollars in revenue compared to dollars raised, bootstrappers take the cake because they self fund (denominator zero). When we look at companies that have raised at least $1m, Actito is the clear winner generating $21m in revenue, growing 100% yoy, on just 1m raised ($.05 dollars raised for every $1 of revenue).

Omnisend comes in a close second with $.08 dollars raised for every dollar of revenue. Doing $19m as of December 2020. Proposify gets honorable mention with $0.46 dollars raised (3.25m) for every dollar of revenue ($7m).

The worst performers here are companies like YayPay with $3.68 dollars raised ($14m) per dollar of revenue ($3.8m). Many of the worst performers just did a round of funding and haven’t had a chance to deploy to drive growth yet. That makes this data less valuable but still illustrative.