The Top Digital Advertising Platforms SaaS Companies

As of Jan 2020, these 540 SaaS companies are the largest in the Digital Advertising Platforms space. (Click to apply)

This list tracks the largest private B2B Digital Advertising Platforms SaaS companies by revenue. In total, this list features 540 companies with combined revenues of $2.8B.

These companies have raised a total of $766.3M. Together, these Digital Advertising Platforms saas companies serve 297M customers and employ over 27K on their teams.

$0 - $1M ARR
  1. Shuyun $980.2K
  2. ADSHIFT $973.3K
  3. MintM $972.1K
  4. Marianaiq $960.0K
$1M - $5M ARR
  1. Videology $5.0M
  2. PX $4.9M
  3. Oneflare $4.7M
  4. boostr $4.7M
$5M - $10M ARR
  1. Zedo $9.8M
  2. Mohawk $9.7M
  3. Choozle $9.6M
  4. LotLinx $8.9M
$10M+ ARR
  1. Mediaocean $224.0M
  2. Rokt $170.0M
  3. Hootsuite $150.0M
  4. Centro $142.8M
  1. 01
    Mediaocean

    Mediaocean

    Digital Advertising Platforms

    Mediaocean is an advertising services and software company, headquartered in New York City.

    $224M

    $41M

    6M

    891

    2012

    Digital Advertising Platforms

  2. 02
    Rokt

    Rokt

    Digital Advertising Platforms

    Rokt makes e-commerce smarter, faster and better. When customers are buying online, they increasingly expect more personalized and relevant experiences. Rokt uses real time data and decisioning to deliver the next best action for each person in each Transa

    $170M

    $162M

    3K

    273

    2012

    Digital Advertising Platforms

  3. 03
    Smart AdServer

    Smart AdServer

    Digital Advertising Platforms

    Provider of advertising services. The company develops and markets an integrated advertising management platform for media agencies and publishers in Europe, North and South America.

    $152M

    30K

    302

    2001

    Digital Advertising Platforms

  4. 04
    Hootsuite

    Hootsuite

    Digital Advertising Platforms

    Hootsuite is a social media management platform, created by Ryan Holmes in 2008.|Hootsuite is a social media management platform, created by Ryan Holmes in 2008.

    $150M

    $300M

    16M

    1K

    2008

    Digital Advertising Platforms

  5. 05
    Centro

    Centro

    Digital Advertising Platforms

    Created the most comprehensive, automated and intelligent software platform for the digital media industry.

    $143M

    $53M

    2K

    921

    2001

    Digital Advertising Platforms

  6. 06
    SpotX

    SpotX

    Digital Advertising Platforms

    Provider of an online video advertising network designed to offer premium publishers holistic inventory management in order to maximize revenue for desktop, mobile and connected TV inventory. The company's online video advertising network offers publishers

    $116M

    $12M

    50M

    424

    2007

    Digital Advertising Platforms

  7. 07
    Simpli

    Simpli

    Digital Advertising Platforms

    Simpli.fi is the leader in programmatic advertising built for the precision and scale of CTV, addressable, and mobile advertising. Simpli.fi works with the world’s largest buyers of localized advertising, including multi-location brands, agencies, local me

    $100M

    $22M

    400

    342

    2010

    Digital Advertising Platforms

  8. 08
    Adswerve

    Adswerve

    Digital Advertising Platforms

    Google Marketing Platform Provider, Partner|AdSwerve is based in Denver, CO and consists of a diverse team of former DoubleClick employees and technology marketers

    $96M

    $13M

    800

    160

    2009

    Digital Advertising Platforms

  9. 09
    FanSided Inc

    FanSided Inc

    Digital Advertising Platforms

    Operator of sports and entertainment network on the internet. The company has unique sports and entertainment sites dedicated to team-specific, sport-specific, genre-specific and fanbase-specific coverage.

    $82M

    1K

    2007

    Digital Advertising Platforms

  10. 10
    Lotame

    Lotame

    Digital Advertising Platforms

    Activate Customer Data

    $70M

    $62M

    300

    150

    2006

    Digital Advertising Platforms

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What are the fastest growing companies doing?

83 of the fastest growing companies that also have the most revenue have a clear expansion revenue strategy. On average, sales reps are selling plans where starting contract value is $4,606.

Those same companies employ 1,678 sales reps that carry a quota. The most common compensation plan used by these companies is a 1:5 ratio of sales rep on target earnings (OTE) to quota. Meaning if a rep can earn $200k in base and commissions, quota target for that year is set at 5x, or $1m in new ARR closed.

If you’re going to build a high growth SaaS company, you need to figure out how to scale with quota carrying sales reps.

Which CEO’s are the most efficient capital allocators?

We can measure this a variety of ways. Which company has the most revenue per employee? What about dollars in revenue compared to dollars raised? What about time, which founder went from $0 to $10m the fastest?

Looking deeper at dollars in revenue compared to dollars raised, bootstrappers take the cake because they self fund (denominator zero). When we look at companies that have raised at least $1m, Actito is the clear winner generating $21m in revenue, growing 100% yoy, on just 1m raised ($.05 dollars raised for every $1 of revenue).

Omnisend comes in a close second with $.08 dollars raised for every dollar of revenue. Doing $19m as of December 2020. Proposify gets honorable mention with $0.46 dollars raised (3.25m) for every dollar of revenue ($7m).

The worst performers here are companies like YayPay with $3.68 dollars raised ($14m) per dollar of revenue ($3.8m). Many of the worst performers just did a round of funding and haven’t had a chance to deploy to drive growth yet. That makes this data less valuable but still illustrative.