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As of Jan 2020, these 615 SaaS companies are the largest in the Digital Advertising Platforms space.

The Top Digital Advertising Platforms SaaS Companies

This list tracks the largest private B2B Digital Advertising Platforms SaaS companies by revenue. In total, this list features 615 companies with combined revenues of $3.3B.

These companies have raised a total of $7.1B. Together, these Digital Advertising Platforms saas companies serve 299M customers and employ over 29K on their teams.

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Highlights

02
R
Rokt

Digital Advertising Platforms

Rokt makes e-commerce smarter, faster and better. When customers are buying online, they increasingly expect more personalized and relevant experiences. Rokt uses real time data and decisioning to deliver the next best action for each person in each Transaction Moment™..ecommerce marketing

$170M
$162M
3K
273
2012
United States
03
SAS
Smart AdServer

Digital Advertising Platforms

Provider of advertising services. The company develops and markets an integrated advertising management platform for media agencies and publishers in Europe, North and South America.

$152M
-
30K
302
2001
France
04
H
Hootsuite

Digital Advertising Platforms

Hootsuite is a social media management platform, created by Ryan Holmes in 2008..Hootsuite is a social media management platform, created by Ryan Holmes in 2008.

$150M
$300M
16M
1
2008
Canada
05
C
Centro

Digital Advertising Platforms

Created the most comprehensive, automated and intelligent software platform for the digital media industry.

$143M
$53M
2K
885
2001
United States
06
O
Ogury

Digital Advertising Platforms

Ogury is a global leader in mobile brand advertising. Ogury is an international organization with 400+ employees across 11 countries.

$134M
$6M
2M
407
2015
United Kingdom
07
M
Monetizemore

Digital Advertising Platforms

MonetizeMore provides ad tech to huge ad monetized publishers (AKA. AdSense Publishers). This includes auction tech, a business intelligence platform, ad inventory diagnostic tools and machine learning driven bot detection & suppression tech.

$120M
-
300
160
2010
Canada
08
SX
SpotX

Digital Advertising Platforms

Provider of an online video advertising network designed to offer premium publishers holistic inventory management in order to maximize revenue for desktop, mobile and connected TV inventory. The company's online video advertising network offers publishers unprecedented transparency and insight, creating a safe, controlled environment, enabling advertisers and publishers to buy and sell online video advertising in an auction marketplace.

$116M
$12M
50M
424
2007
United States
09
S
Simpli

Digital Advertising Platforms

Simpli.fi is the leader in programmatic advertising built for the precision and scale of CTV, addressable, and mobile advertising. Simpli.fi works with the world’s largest buyers of localized advertising, including multi-location brands, agencies, local media groups, networks, and trading desks. With over 130,000 active daily campaigns run by more than 30,000 active advertisers, Simpli.fi’s clients are able to deliver performance on high volumes of campaigns and provide deep insights into their dynamic audiences, bringing them one step closer to truly personalized, one-to-one marketing.

$100M
$22M
400
318
2010
United States
10
A
Adswerve

Digital Advertising Platforms

Google Marketing Platform Provider, Partner.AdSwerve is based in Denver, CO and consists of a diverse team of former DoubleClick employees and technology marketers

$96M
$13M
800
160
2009
United States
1 - 10 of 610Next

What are the fastest growing companies doing?


83 of the fastest growing companies that also have the most revenue have a clear expansion revenue strategy. On average, sales reps are selling plans where starting contract value is $4,606.

Those same companies employ 1,678 sales reps that carry a quota. The most common compensation plan used by these companies is a 1:5 ratio of sales rep on target earnings (OTE) to quota. Meaning if a rep can earn $200k in base and commissions, quota target for that year is set at 5x, or $1m in new ARR closed.

If you’re going to build a high growth SaaS company, you need to figure out how to scale with quota carrying sales reps.

Which CEO’s are the most efficient capital allocators?


We can measure this a variety of ways. Which company has the most revenue per employee? What about dollars in revenue compared to dollars raised? What about time, which founder went from $0 to $10m the fastest?

Looking deeper at dollars in revenue compared to dollars raised, bootstrappers take the cake because they self fund (denominator zero). When we look at companies that have raised at least $1m, Actito is the clear winner generating $21m in revenue, growing 100% yoy, on just 1m raised ($.05 dollars raised for every $1 of revenue).

Omnisend comes in a close second with $.08 dollars raised for every dollar of revenue. Doing $19m as of December 2020. Proposify gets honorable mention with $0.46 dollars raised (3.25m) for every dollar of revenue ($7m).

The worst performers here are companies like YayPay with $3.68 dollars raised ($14m) per dollar of revenue ($3.8m). Many of the worst performers just did a round of funding and haven’t had a chance to deploy to drive growth yet. That makes this data less valuable but still illustrative.