The Top Digital Advertising Platforms SaaS Companies

As of Jan 2020, these 25 SaaS companies are the largest in the Digital Advertising Platforms space. (Click to apply)

This list tracks the largest private B2B Digital Advertising Platforms SaaS companies by revenue. In total, this list features 25 companies with combined revenues of $746.3M.

These companies have raised a total of $679.7M. Together, these Digital Advertising Platforms saas companies serve 16M customers and employ over 4K on their teams.

$0 - $1M ARR
  1. Doorboost $900.0K
  2. Kiosked $350.0K
  3. Pixelme $132.0K
$1M - $5M ARR
$5M - $10M ARR
  1. Choozle $9.6M
  2. Jebbit $7.0M
  3. Adzerk $6.0M
  4. Adgreetz $5.5M
$10M+ ARR
  1. Hootsuite $150.0M
  2. Centro $142.8M
  3. Rokt $130.0M
  4. Simpli $100.0M
  5. Adswerve $96.0M
  1. 01
    Hootsuite

    Hootsuite

    Digital Advertising Platforms

    Hootsuite is a social media management platform, created by Ryan Holmes in 2008.

    $150.0M

    $299.0M

    16M

    1K

    2008

    Digital Advertising Platforms

  2. 02
    Centro

    Centro

    Digital Advertising Platforms

    Created the most comprehensive, automated and intelligent software platform for the digital media industry.

    $142.8M

    $52.8M

    2K

    921

    2001

    Digital Advertising Platforms

  3. 03
    Rokt

    Rokt

    Digital Advertising Platforms

    Rokt makes e-commerce smarter, faster and better. When customers are buying online, they increasingly expect more personalized and relevant experiences. Rokt uses real time data and decisioning to deliver the next best action for each person in each Transa

    $130.0M

    $82.0M

    2K

    273

    2012

    Digital Advertising Platforms

  4. 04
    Simpli

    Simpli

    Digital Advertising Platforms

    Simpli.fi is the leader in programmatic advertising built for the precision and scale of CTV, addressable, and mobile advertising. Simpli.fi works with the world’s largest buyers of localized advertising, including multi-location brands, agencies, local me

    $100.0M

    $10.0M

    400

    342

    2010

    Digital Advertising Platforms

  5. 05
    Adswerve

    Adswerve

    Digital Advertising Platforms

    Google Marketing Platform Provider, Partner

    $96.0M

    800

    160

    2009

    Digital Advertising Platforms

  6. 06
    Srax

    Srax

    Digital Advertising Platforms

    Allow consumers to control personal data.

    $26.0M

    500

    147

    2010

    Digital Advertising Platforms

  7. 07
    Adcellerant

    Adcellerant

    Digital Advertising Platforms

    Advertising and Marketing, Technology, Services

    $24.0M

    250

    70

    2013

    Digital Advertising Platforms

  8. 08
    Quanticmind

    Quanticmind

    Digital Advertising Platforms

    The Platform for Smarter Advertising

    $15.6M

    $37.0M

    65

    108

    2011

    Digital Advertising Platforms

  9. 09
    Finch

    Finch

    Digital Advertising Platforms

    $12.0M

    250

    74

    2009

    Digital Advertising Platforms

  10. 10
    Jelli

    Jelli

    Digital Advertising Platforms

    Jelli is a company that develops programmatic sales products for radio stations.

    $12.0M

    $46.0M

    2K

    52

    2012

    Digital Advertising Platforms

1-10 of 25

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What are the fastest growing companies doing?

83 of the fastest growing companies that also have the most revenue have a clear expansion revenue strategy. On average, sales reps are selling plans where starting contract value is $4,606.

Those same companies employ 1,678 sales reps that carry a quota. The most common compensation plan used by these companies is a 1:5 ratio of sales rep on target earnings (OTE) to quota. Meaning if a rep can earn $200k in base and commissions, quota target for that year is set at 5x, or $1m in new ARR closed.

If you’re going to build a high growth SaaS company, you need to figure out how to scale with quota carrying sales reps.

Which CEO’s are the most efficient capital allocators?

We can measure this a variety of ways. Which company has the most revenue per employee? What about dollars in revenue compared to dollars raised? What about time, which founder went from $0 to $10m the fastest?

Looking deeper at dollars in revenue compared to dollars raised, bootstrappers take the cake because they self fund (denominator zero). When we look at companies that have raised at least $1m, Actito is the clear winner generating $21m in revenue, growing 100% yoy, on just 1m raised ($.05 dollars raised for every $1 of revenue).

Omnisend comes in a close second with $.08 dollars raised for every dollar of revenue. Doing $19m as of December 2020. Proposify gets honorable mention with $0.46 dollars raised (3.25m) for every dollar of revenue ($7m).

The worst performers here are companies like YayPay with $3.68 dollars raised ($14m) per dollar of revenue ($3.8m). Many of the worst performers just did a round of funding and haven’t had a chance to deploy to drive growth yet. That makes this data less valuable but still illustrative.

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