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List of the largest SaaS companies in Colombia

Top SaaS Companies in Colombia

These are the top SaaS companies in Colombia. In todays day and age its possible to launch a company from anywhere. We wanted to show some love for Colombia by featuring these 65 companies with combined revenues of $196.2M.

Together, Colombia SaaS companies employ over 3K employees, have raised $118.1M capital, and serve over 147K customers around the world.

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Highlights

Top SaaS Companies with $5 - $10M ARR


Top SaaS Companies with $10M+ ARR


02
FI
Frubana Inc

B2B Marketplace Platforms

Everything store for restaurants and small retailers in Latam

$37M
$102M
1K
505
2019
Colombia
03
S
Siigo

Financial Services Software

Developer of accounting and administrative software. The company's software platforms are pre-configured and synchronized with accounting, inventory, payroll, cash flow and point of sale process which automate accounting and administration functions, enabling small and medium businesses to streamline their financial processes.

$20M
-
-
885
1988
Colombia
04
OIT
O4IT

Cloud Computing Software

Developer of a cloud computing platform designed to offer cloud computing services and assist users to access desktop and applications from any web enabled devices. The company's cloud computing platform helps in providing demonstrations, consultations and expert advice for customization of a company on the cloud, enabling businesses to accelerate and grow based on the reliable and proven cloud services.

$9M
-
-
109
2005
Colombia
05
IDD
ID2 Digital

Content Software

OneRecruit is currently the most cost-effective and easiest way to track and manage applicants for the recruitment process Our system strea

$4M
-
-
49
2006
Colombia
06
V
Vozy

Artificial Intelligence Software

Vozy is a voice AI platform that helps companies to transform the way they interact with customers.

$4M
$1M
-
75
2016
Colombia
07
BEWE
BEWE

Enterprise Software

Somos la compañía que está ayudando en su transformación digital a los sectores "beauty & wellness"​ en España y Latinoamérica. BEWE es nuestro SaaS, la herramienta con la que profesionalizamos el día a día de nuestros clientes. Sus principales beneficios son: gestión de agendas y clientes, caja y stock, marketing y fidelización, sitio web y app personalizados. MIORA es nuestro marketplace, donde ayudamos a los usuarios a encontrar los mejores centros de su ciudad y el escaparate donde nuestros negocios asociados acceden a nuevos clientes.

$4M
$7M
-
74
2015
Colombia
08
L
Loggro

Accounting and Finance Software

One of Latin America's leading ERP solutions under a SaaS model. It manages accounting, sales, inventory, purchases, analytics and reports. It also includes a mobile app platform for managing business on the go.

$3M
-
15K
38
2015
Colombia
09
d
doc-doc

Health Care Software

doc-doc is a Primary health care telemedicine service focused on specialists.

$3M
$30K
30K
43
2019
Colombia
10
SQ
SmartQuick

Software as a Service Platform(SaaS)

$2M
-
-
28
2014
Colombia
1 - 10 of 65Next

What are the fastest growing companies doing?


83 of the fastest growing companies that also have the most revenue have a clear expansion revenue strategy. On average, sales reps are selling plans where starting contract value is $4,606.

Those same companies employ 1,678 sales reps that carry a quota. The most common compensation plan used by these companies is a 1:5 ratio of sales rep on target earnings (OTE) to quota. Meaning if a rep can earn $200k in base and commissions, quota target for that year is set at 5x, or $1m in new ARR closed.

If you’re going to build a high growth SaaS company, you need to figure out how to scale with quota carrying sales reps.

Which CEO’s are the most efficient capital allocators?


We can measure this a variety of ways. Which company has the most revenue per employee? What about dollars in revenue compared to dollars raised? What about time, which founder went from $0 to $10m the fastest?

Looking deeper at dollars in revenue compared to dollars raised, bootstrappers take the cake because they self fund (denominator zero). When we look at companies that have raised at least $1m, Actito is the clear winner generating $21m in revenue, growing 100% yoy, on just 1m raised ($.05 dollars raised for every $1 of revenue).

Omnisend comes in a close second with $.08 dollars raised for every dollar of revenue. Doing $19m as of December 2020. Proposify gets honorable mention with $0.46 dollars raised (3.25m) for every dollar of revenue ($7m).

The worst performers here are companies like YayPay with $3.68 dollars raised ($14m) per dollar of revenue ($3.8m). Many of the worst performers just did a round of funding and haven’t had a chance to deploy to drive growth yet. That makes this data less valuable but still illustrative.