The Top Digital Analytics Software SaaS Companies

As of Jan 2020, these 55 SaaS companies are the largest in the Digital Analytics Software space. (Click to apply)

This list tracks the largest private B2B Digital Analytics Software SaaS companies by revenue. In total, this list features 55 companies with combined revenues of $1.2B.

These companies have raised a total of $1.4B. Together, these Digital Analytics Software saas companies serve 500M customers and employ over 8K on their teams.

$0 - $1M ARR
  1. LeadLander $886.5K
  2. BlueCargo $784.0K
  3. BeastBI GmbH $737.1K
  4. SPATE $490.0K
$1M - $5M ARR
  1. DxO Labs $4.7M
  2. Ichart $4.6M
  3. Piwik $4.3M
  4. Yappli $3.4M
$5M - $10M ARR
  1. Klipfolio $7.0M
  2. Tutenlabs $5.0M
$10M+ ARR
  1. Databricks $425.0M
  2. AppsFlyer $200.0M
  3. Optimizely $110.0M
  4. Uptake $100.0M
  5. Amplitude $57.1M
  1. 01
    Klipfolio

    Klipfolio

    Digital Analytics Software

    Klipfolio Inc., is a Canadian software company founded in 2001 and headquartered in Ottawa, Ontario.

    $7M

    $17M

    9K

    121

    2001

    Digital Analytics Software

  2. 02
    Tutenlabs

    Tutenlabs

    Digital Analytics Software

    Tuten effortlessly connects busy consumers with high-quality service providers in Latin America. Our on-demand platform helps millions get their chores done, while providing free training and creating thousands of better paid, more flexible, local jobs. T

    $5M

    60

    2015

    Digital Analytics Software

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What are the fastest growing companies doing?

83 of the fastest growing companies that also have the most revenue have a clear expansion revenue strategy. On average, sales reps are selling plans where starting contract value is $4,606.

Those same companies employ 1,678 sales reps that carry a quota. The most common compensation plan used by these companies is a 1:5 ratio of sales rep on target earnings (OTE) to quota. Meaning if a rep can earn $200k in base and commissions, quota target for that year is set at 5x, or $1m in new ARR closed.

If you’re going to build a high growth SaaS company, you need to figure out how to scale with quota carrying sales reps.

Which CEO’s are the most efficient capital allocators?

We can measure this a variety of ways. Which company has the most revenue per employee? What about dollars in revenue compared to dollars raised? What about time, which founder went from $0 to $10m the fastest?

Looking deeper at dollars in revenue compared to dollars raised, bootstrappers take the cake because they self fund (denominator zero). When we look at companies that have raised at least $1m, Actito is the clear winner generating $21m in revenue, growing 100% yoy, on just 1m raised ($.05 dollars raised for every $1 of revenue).

Omnisend comes in a close second with $.08 dollars raised for every dollar of revenue. Doing $19m as of December 2020. Proposify gets honorable mention with $0.46 dollars raised (3.25m) for every dollar of revenue ($7m).

The worst performers here are companies like YayPay with $3.68 dollars raised ($14m) per dollar of revenue ($3.8m). Many of the worst performers just did a round of funding and haven’t had a chance to deploy to drive growth yet. That makes this data less valuable but still illustrative.