The Top Digital Analytics Software SaaS Companies

As of Jan 2020, these 55 SaaS companies are the largest in the Digital Analytics Software space. (Click to apply)

This list tracks the largest private B2B Digital Analytics Software SaaS companies by revenue. In total, this list features 55 companies with combined revenues of $1.2B.

These companies have raised a total of $1.4B. Together, these Digital Analytics Software saas companies serve 500M customers and employ over 8K on their teams.

$0 - $1M ARR
  1. LeadLander $886.5K
  2. BlueCargo $784.0K
  3. BeastBI GmbH $737.1K
  4. SPATE $490.0K
$1M - $5M ARR
  1. DxO Labs $4.7M
  2. Ichart $4.6M
  3. Piwik $4.3M
  4. Yappli $3.4M
$5M - $10M ARR
  1. Klipfolio $7.0M
  2. Tutenlabs $5.0M
$10M+ ARR
  1. Databricks $425.0M
  2. AppsFlyer $200.0M
  3. Optimizely $110.0M
  4. Uptake $100.0M
  5. Amplitude $57.1M
  1. 01
    DxO Labs

    DxO Labs

    Digital Analytics Software

    Developer of image processing software designed to correct various optical aberrations, notably image distortion, with corrections tuned to particular lenses and camera. The company offers DxO OpticsPro, DxO ViewPoint and DxO FilmPack, which enhances the q

    $5M

    $18M

    89

    2002

    Digital Analytics Software

  2. 02
    Ichart

    Ichart

    Digital Analytics Software

    Real-time Visual Analytics for NetSuite and Google Cloud Platform

    $5M

    $14M

    200

    60

    2010

    Digital Analytics Software

  3. 03
    Piwik

    Piwik

    Digital Analytics Software

    Privacy-friendly alternative to Google Analytics

    $4M

    $2M

    400

    105

    2013

    Digital Analytics Software

  4. 04
    Brightfunnel

    Brightfunnel

    Digital Analytics Software

    Get a complete picture of marketing's impact on sales with the leading attribution and forecasting solution for B2B marketers.

    $4M

    $9M

    70

    45

    2013

    Digital Analytics Software

  5. 05
    Yappli

    Yappli

    Digital Analytics Software

    Yappli presents application development without the hassle of programming. The traditionally high hurdle of app development becomes dramatically lowered, and any company is able to develop and maintain applications. In this era of smartphones, world-changi

    $3M

    41

    2013

    Digital Analytics Software

  6. 06
    Twine-Labs

    Twine-Labs

    Digital Analytics Software

    A beautiful insights engine for your people data. And the world’s #1 community for Chief People Officers.

    $3M

    $2M

    34

    2017

    Digital Analytics Software

  7. 07
    MindsDB

    MindsDB

    Digital Analytics Software

    MindsDB is an Open-Source AutoML that allows Developers to do machine learning in one line of code.

    $2M

    17

    2020

    Digital Analytics Software

  8. 08
    B2M Solutions

    B2M Solutions

    Digital Analytics Software

    Provider of real-time mobile intelligence platform designed to help customers to build devices which suites to real-world application. The company's real-time mobile intelligence platform provides lower-level, detailed data on the overall system and busine

    $2M

    $3M

    30

    2002

    Digital Analytics Software

  9. 09
    EventMAP

    EventMAP

    Digital Analytics Software

    Provider of software and consultancy services designed to offer strategic resource management and planning. The company's services help organizations to optimize every facet of their event planning, space planning, resource management, timetabling and sche

    $2M

    28

    2002

    Digital Analytics Software

  10. 10
    42matters AG

    42matters AG

    Digital Analytics Software

    Developer of mobile applications designed to build mobile business with top-notch data. The company's mobile applications guide customers thorough the analysis of the latest developments on the application market and user demographics, enabling them to inc

    $1M

    16

    2011

    Digital Analytics Software

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What are the fastest growing companies doing?

83 of the fastest growing companies that also have the most revenue have a clear expansion revenue strategy. On average, sales reps are selling plans where starting contract value is $4,606.

Those same companies employ 1,678 sales reps that carry a quota. The most common compensation plan used by these companies is a 1:5 ratio of sales rep on target earnings (OTE) to quota. Meaning if a rep can earn $200k in base and commissions, quota target for that year is set at 5x, or $1m in new ARR closed.

If you’re going to build a high growth SaaS company, you need to figure out how to scale with quota carrying sales reps.

Which CEO’s are the most efficient capital allocators?

We can measure this a variety of ways. Which company has the most revenue per employee? What about dollars in revenue compared to dollars raised? What about time, which founder went from $0 to $10m the fastest?

Looking deeper at dollars in revenue compared to dollars raised, bootstrappers take the cake because they self fund (denominator zero). When we look at companies that have raised at least $1m, Actito is the clear winner generating $21m in revenue, growing 100% yoy, on just 1m raised ($.05 dollars raised for every $1 of revenue).

Omnisend comes in a close second with $.08 dollars raised for every dollar of revenue. Doing $19m as of December 2020. Proposify gets honorable mention with $0.46 dollars raised (3.25m) for every dollar of revenue ($7m).

The worst performers here are companies like YayPay with $3.68 dollars raised ($14m) per dollar of revenue ($3.8m). Many of the worst performers just did a round of funding and haven’t had a chance to deploy to drive growth yet. That makes this data less valuable but still illustrative.