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As of Jan 2020, these 21 SaaS companies are the largest in the Digital Marketing Software space.

The Top Digital Marketing Software SaaS Companies

This list tracks the largest private B2B Digital Marketing Software SaaS companies by revenue. In total, this list features 21 companies with combined revenues of $25.5M.

These companies have raised a total of $18M. Together, these Digital Marketing Software saas companies serve 4K customers and employ over 584 on their teams.

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Highlights

Top SaaS Companies with $1 - $5M ARR


Top SaaS Companies with $5 - $10M ARR


Top SaaS Companies with $10M+ ARR


02
HF
HomeFlow

Digital Marketing Software

HomeFlow a privately funded, entrepreneurial and fast-growing business.

$5M
-
500
73
2006
United Kingdom
03
D
Dolmen

Digital Marketing Software

Dolmen is an all-in-one platform to answer your many customer knowledge issues.

$2M
$10M
-
48
2011
France
04
M
Microsolve

Digital Marketing Software

Microsolve have the knowledge and expertise to help you streamline and simplify your IT infrastructure and business support systems.

$1M
-
-
30
1992
Australia
05
S
Synergy 8

Digital Marketing Software

Synergy 8 is a digital marketing software for small and medium businesses.

$1M
$287K
-
15
2005
Australia
06
S
Siteglide

Digital Marketing Software

Siteglide is an award-winning Digital Experience Platform (DXP) that features a CMS, CRM and eCommerce, underpinned by Enterprise grade infrastructure and total access to data via our API.

$1M
-
-
28
2012
United Kingdom
07
PS
Powered by Search

Digital Marketing Software

Powered by Search is a B2B SaaS Marketing Agency that grows ARR, book more demos, and drive trials with Content, SEO, and Paid Search.

$901K
-
-
43
2009
Canada
08
M
Mediahawk

Digital Marketing Software

Mediahawk helps thousands of businesses increase conversions, reduce cost per lead and improve ROI.

$899K
-
-
44
2002
United Kingdom
09
HTSS
How To SaaS

Digital Marketing Software

How To SaaS provides marketing systems to SaaS companies.

$535K
-
-
9
2016
Canada
10
TW
TicketsWeb

Digital Marketing Software

TicketWeb is a self-service online ticketing and marketing platform that provides services for venues and event promoters.

$463K
-
-
10
2014
Brazil
1 - 10 of 21Next

What are the fastest growing companies doing?


83 of the fastest growing companies that also have the most revenue have a clear expansion revenue strategy. On average, sales reps are selling plans where starting contract value is $4,606.

Those same companies employ 1,678 sales reps that carry a quota. The most common compensation plan used by these companies is a 1:5 ratio of sales rep on target earnings (OTE) to quota. Meaning if a rep can earn $200k in base and commissions, quota target for that year is set at 5x, or $1m in new ARR closed.

If you’re going to build a high growth SaaS company, you need to figure out how to scale with quota carrying sales reps.

Which CEO’s are the most efficient capital allocators?


We can measure this a variety of ways. Which company has the most revenue per employee? What about dollars in revenue compared to dollars raised? What about time, which founder went from $0 to $10m the fastest?

Looking deeper at dollars in revenue compared to dollars raised, bootstrappers take the cake because they self fund (denominator zero). When we look at companies that have raised at least $1m, Actito is the clear winner generating $21m in revenue, growing 100% yoy, on just 1m raised ($.05 dollars raised for every $1 of revenue).

Omnisend comes in a close second with $.08 dollars raised for every dollar of revenue. Doing $19m as of December 2020. Proposify gets honorable mention with $0.46 dollars raised (3.25m) for every dollar of revenue ($7m).

The worst performers here are companies like YayPay with $3.68 dollars raised ($14m) per dollar of revenue ($3.8m). Many of the worst performers just did a round of funding and haven’t had a chance to deploy to drive growth yet. That makes this data less valuable but still illustrative.