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As of Jan 2020, these 5 SaaS companies are the largest in the Digital Media Software space.

The Top Digital Media Software SaaS Companies

This list tracks the largest private B2B Digital Media Software SaaS companies by revenue. In total, this list features 5 companies with combined revenues of $40M.

These companies have raised a total of $22.4M. Together, these Digital Media Software saas companies serve 2M customers and employ over 581 on their teams.

Divider

Highlights

Top SaaS Companies with $1 - $5M ARR


Top SaaS Companies with $5 - $10M ARR


Top SaaS Companies with $10M+ ARR


02
M
Masterplan.com

Digital Media Software

Masterplan.com is a learning platform for companies that makes workplace employee training easier and more engaging than ever before. More than 250 companies - including VW, the Otto Group, Deutsche Bahn, and Siemens - use Masterplan to digitize their employee education programs. Masterplan rose to the top of the b2b education space with its blockbuster-like courses on digital transformation featuring distinguished experts from the German startup scene such as Frank Thelen and Rolf Schrömgens. Today, the company offers a full-fledged SaaS learning software.

$4M
$22M
250
84
2017
Germany
03
BIG
Bertsch Innovation Group

Digital Media Software

PIM / DAM software manufacturer & professional services provider | mediacockpit SaaS for omni-channel product and media communication.

$4M
-
1K
63
1999
Germany
04
LFW
Lead Focus Web

Digital Media Software

Lead Focus Web specializes in working with ecommerce shops, digital products, and SaaS operations to develop effective marketing strategies.

$636K
-
-
9
2014
United States
05
TM
TidyMarketer

Digital Media Software

One stop shop budgeting, collaboration and productivity SAAS for Marketing Teams and Agencies.

$605K
-
-
10
2015
United States
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What are the fastest growing companies doing?


83 of the fastest growing companies that also have the most revenue have a clear expansion revenue strategy. On average, sales reps are selling plans where starting contract value is $4,606.

Those same companies employ 1,678 sales reps that carry a quota. The most common compensation plan used by these companies is a 1:5 ratio of sales rep on target earnings (OTE) to quota. Meaning if a rep can earn $200k in base and commissions, quota target for that year is set at 5x, or $1m in new ARR closed.

If you’re going to build a high growth SaaS company, you need to figure out how to scale with quota carrying sales reps.

Which CEO’s are the most efficient capital allocators?


We can measure this a variety of ways. Which company has the most revenue per employee? What about dollars in revenue compared to dollars raised? What about time, which founder went from $0 to $10m the fastest?

Looking deeper at dollars in revenue compared to dollars raised, bootstrappers take the cake because they self fund (denominator zero). When we look at companies that have raised at least $1m, Actito is the clear winner generating $21m in revenue, growing 100% yoy, on just 1m raised ($.05 dollars raised for every $1 of revenue).

Omnisend comes in a close second with $.08 dollars raised for every dollar of revenue. Doing $19m as of December 2020. Proposify gets honorable mention with $0.46 dollars raised (3.25m) for every dollar of revenue ($7m).

The worst performers here are companies like YayPay with $3.68 dollars raised ($14m) per dollar of revenue ($3.8m). Many of the worst performers just did a round of funding and haven’t had a chance to deploy to drive growth yet. That makes this data less valuable but still illustrative.