The Top Marketing Automation Software SaaS Companies

As of Jan 2020, these 2 SaaS companies are the largest in the Marketing Automation Software space. (Click to apply)

This list tracks the largest private B2B Marketing Automation Software SaaS companies by revenue. In total, this list features 2 companies with combined revenues of $19.2M.

These companies have raised a total of $35.0M. Together, these Marketing Automation Software saas companies serve 200 customers and employ over 240 on their teams.

$0 - $1M ARR
  1. Salespanda $240.0K
$1M - $5M ARR
    $5M - $10M ARR
      $10M+ ARR
      1. Exponea $18.9M
      1. 01
        Exponea

        Exponea

        Marketing Automation Software

        Combination of CDP & Omnichannel Campaigns

        $18.9M

        $35.0M

        190

        220

        2015

        Marketing Automation Software

      2. 02
        Salespanda

        Salespanda

        Marketing Automation Software

        Distributed Sales & Marketing Automation

        $240.0K

        10

        20

        2015

        Marketing Automation Software

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      The Latka Grid

      $RevenueEmployees

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      Bootstrapped, Funded SaaS

      55 bootstrapped companies made the 2019 list compared to 102 funded companies that have raised $2.8 billion in total.

      These bootstrapped founders should be very proud. They found creative ways to drive growth without having to sell big chunks of their company for equity.

      53 of these bootstrapped CEO’s are not located in San Francisco or New York.

      All except 6 of the 55 are profitable as of December 2019.

      Is Churn Important for Growth?

      90 of these companies have net revenue retention greater than 100%. This means their upsell and expansion revenue from historical customers more than makes up for any lost revenue from those same customers.

      34 of these companies have net revenue retention between 80-99%.

      The companies with net revenue retention under 80% annually share a common theme in that only 2 out of the 29 companies have any expansion revenue at all.

      Many of these companies simply haven’t added a second product to upsell, or don’t rely on utility based upselling. Expect their growth to expand in 2020 as many of them have expansion revenue in their strategic plans.

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