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As of Jan 2020, these 174 SaaS companies are the largest in the Marketing Automation Software space.

The Top Marketing Automation Software SaaS Companies

This list tracks the largest private B2B Marketing Automation Software SaaS companies by revenue. In total, this list features 174 companies with combined revenues of $4.5B.

These companies have raised a total of $3.2B. Together, these Marketing Automation Software saas companies serve 520M customers and employ over 19K on their teams.

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Highlights

02
US
Upland-Software

Marketing Automation Software

Upland Software enables thousands of organizations to engage with customers on key digital channels, optimize sales team performance, manage projects and IT costs, and automate critical document workflows.

$292M
$31M
450K
251
2002
United States
03
R
Rapid7

Marketing Automation Software

Provides security analytics and automation

$248M
$89M
9K
2K
2000
United States
04
SO
SpotOn

Marketing Automation Software

SpotOn develops innovative software and payment solutions that help businesses increase revenue.

$161M
$930M
5K
2K
2017
United States
05
D
Drift

Marketing Automation Software

Drift is the Revenue Acceleration platform that uses Conversational Marketing

$120M
$107M
150K
426
2014
United States
06
A
Acoustic

Marketing Automation Software

Acoustic is an independent marketing cloud platform driven by a mission to unleash the brilliance in marketers. Acoustic offers the industry’s leading open marketing ecosystem comprised of intuitive, AI-powered products that are purpose-built for marketers. Acoustic serves an international client base of more than 3,500 brands including Fortune 500 companies, providing digital marketing, marketing analytics, content management, personalization, mobile marketing and marketing automation solutions. Acoustic is headquartered in New York City

$76M
-
4K
840
2019
United States
07
T
Terminus

Marketing Automation Software

Founded in 2014, Terminus is the industry’s first account-based marketing platform that enables B2B marketers to target companies, engage decision-makers on their terms and accelerate sales pipeline velocity at scale. Launched in early 2015, Terminus is already proven to better align sales and marketing teams, deploy account-based marketing at scale and increase close rates; and is used by brands including Dun & Bradstreet, SalesLoft and Influitive. Backed by notable investors in the B2B marketing space, Terminus is headquartered in the Terminus 100 building in Atlanta. Learn more by visiting terminus.com..ABM | GTM SaaS, Conversational Marketing

$60M
$171M
1K
364
2014
United States
08
I
Impact

Marketing Automation Software

Impact Partnership Cloud™ - the world’s leading partnership automation solution discovers, manages, protects, optimizes all partnership channels reaching true exponential growth.

$55M
$261M
-
814
2008
United States
09
I
Insert

Marketing Automation Software

Pendo provides software product managers and teams with a powerful integrated platform to better understand and improve the product experience. Without requiring any engineering resources, organizations can use Pendo to extend their product to capture ...

$50M
$15M
-
251
2013
United States
10
R
Replicon

Marketing Automation Software

Replicon, Inc. is a software company providing cloud time tracking applications including timesheet and expense management software, using SaaS, for automating employee time tracking, project time tracking, expense tracking and resource scheduling.

$50M
$20M
2M
251
1996
United States
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What are the fastest growing companies doing?


83 of the fastest growing companies that also have the most revenue have a clear expansion revenue strategy. On average, sales reps are selling plans where starting contract value is $4,606.

Those same companies employ 1,678 sales reps that carry a quota. The most common compensation plan used by these companies is a 1:5 ratio of sales rep on target earnings (OTE) to quota. Meaning if a rep can earn $200k in base and commissions, quota target for that year is set at 5x, or $1m in new ARR closed.

If you’re going to build a high growth SaaS company, you need to figure out how to scale with quota carrying sales reps.

Which CEO’s are the most efficient capital allocators?


We can measure this a variety of ways. Which company has the most revenue per employee? What about dollars in revenue compared to dollars raised? What about time, which founder went from $0 to $10m the fastest?

Looking deeper at dollars in revenue compared to dollars raised, bootstrappers take the cake because they self fund (denominator zero). When we look at companies that have raised at least $1m, Actito is the clear winner generating $21m in revenue, growing 100% yoy, on just 1m raised ($.05 dollars raised for every $1 of revenue).

Omnisend comes in a close second with $.08 dollars raised for every dollar of revenue. Doing $19m as of December 2020. Proposify gets honorable mention with $0.46 dollars raised (3.25m) for every dollar of revenue ($7m).

The worst performers here are companies like YayPay with $3.68 dollars raised ($14m) per dollar of revenue ($3.8m). Many of the worst performers just did a round of funding and haven’t had a chance to deploy to drive growth yet. That makes this data less valuable but still illustrative.