The Top Marketing Automation Software SaaS Companies

As of Jan 2020, these 126 SaaS companies are the largest in the Marketing Automation Software space. (Click to apply)

This list tracks the largest private B2B Marketing Automation Software SaaS companies by revenue. In total, this list features 126 companies with combined revenues of $3.8B.

These companies have raised a total of $243.8M. Together, these Marketing Automation Software saas companies serve 2M customers and employ over 15K on their teams.

$0 - $1M ARR
  1. CustomSell $975.7K
  2. DANAConnect $946.0K
$1M - $5M ARR
  1. MindFire $4.3M
  2. Consensus $4.2M
  3. New/Mode $4.0M
$5M - $10M ARR
  1. Regin $9.6M
  2. Accelo $8.6M
  3. Alleyoop $8.1M
  4. RightWave $6.8M
$10M+ ARR
  1. SunGard $2.8B
  2. Rapid7 $248.4M
  3. Acoustic $75.6M
  4. Terminus $60.0M
  5. Replicon $50.0M
  1. 01
    Regin

    Regin

    Marketing Automation Software

    Provider of energy automation systems for buildings intended to assure efficient use of energy. The company's smart energy automation systems are ISO 9001 certified and include energy sensors and related energy controlling equipment that are integrated wit

    $10M

    124

    1947

    Marketing Automation Software

  2. 02
    Accelo

    Accelo

    Marketing Automation Software

    The #1 Service Operations Automation (ServOps) featuring sales, project management, email integration, retainer management, sales tracking, and support.

    $9M

    $11M

    2K

    101

    2011

    Marketing Automation Software

  3. 03
    Alleyoop

    Alleyoop

    Marketing Automation Software

    Lead Generation Agency

    $8M

    45

    70

    2010

    Marketing Automation Software

  4. 04
    RightWave

    RightWave

    Marketing Automation Software

    Marketing Automation as a Service

    $7M

    76

    2004

    Marketing Automation Software

  5. 05
    SalesReply.com

    SalesReply.com

    Marketing Automation Software

    SalesReply is a B2B Sales Development Platform and Comprehensive CRM Built to Optimize Email Marketing, Account-Based Reporting and Pipeline Management.

    $6M

    76

    2019

    Marketing Automation Software

  6. 06
    Lightfoot Innovations

    Lightfoot Innovations

    Marketing Automation Software

    Lightfoot is a fresh, vibrant, and highly innovative cleantech engineering company.

    $6M

    56

    2013

    Marketing Automation Software

  7. 07
    Postscript

    Postscript

    Marketing Automation Software

    Postscript is Mailchimp for SMS -- A text message marketing automation platform for ecommerce brands

    $5M

    56

    2019

    Marketing Automation Software

  8. 08
    bookingkit

    bookingkit

    Marketing Automation Software

    Provider of a SaaS-based booking platform designed to provide tours and activities in the form of a digital inventory. The company's platform has features like booking, administration, channel management, analysis and service and security, enabling leisure

    $5M

    $4M

    66

    2014

    Marketing Automation Software

  9. 09
    proquo ai

    proquo ai

    Marketing Automation Software

    Brand Management can sometimes feel like a huge challenge. In any given year, a brand manager can be faced with over 25 million decisions as to what to do to ensure success. Our brand management platform, ProQuo AI, transforms the art of brand management

    $5M

    61

    2015

    Marketing Automation Software

1-9 of 9

What are the fastest growing companies doing?

83 of the fastest growing companies that also have the most revenue have a clear expansion revenue strategy. On average, sales reps are selling plans where starting contract value is $4,606.

Those same companies employ 1,678 sales reps that carry a quota. The most common compensation plan used by these companies is a 1:5 ratio of sales rep on target earnings (OTE) to quota. Meaning if a rep can earn $200k in base and commissions, quota target for that year is set at 5x, or $1m in new ARR closed.

If you’re going to build a high growth SaaS company, you need to figure out how to scale with quota carrying sales reps.

Which CEO’s are the most efficient capital allocators?

We can measure this a variety of ways. Which company has the most revenue per employee? What about dollars in revenue compared to dollars raised? What about time, which founder went from $0 to $10m the fastest?

Looking deeper at dollars in revenue compared to dollars raised, bootstrappers take the cake because they self fund (denominator zero). When we look at companies that have raised at least $1m, Actito is the clear winner generating $21m in revenue, growing 100% yoy, on just 1m raised ($.05 dollars raised for every $1 of revenue).

Omnisend comes in a close second with $.08 dollars raised for every dollar of revenue. Doing $19m as of December 2020. Proposify gets honorable mention with $0.46 dollars raised (3.25m) for every dollar of revenue ($7m).

The worst performers here are companies like YayPay with $3.68 dollars raised ($14m) per dollar of revenue ($3.8m). Many of the worst performers just did a round of funding and haven’t had a chance to deploy to drive growth yet. That makes this data less valuable but still illustrative.