The Top Marketing Automation Software SaaS Companies

As of Jan 2020, these 126 SaaS companies are the largest in the Marketing Automation Software space. (Click to apply)

This list tracks the largest private B2B Marketing Automation Software SaaS companies by revenue. In total, this list features 126 companies with combined revenues of $3.8B.

These companies have raised a total of $243.8M. Together, these Marketing Automation Software saas companies serve 2M customers and employ over 15K on their teams.

$0 - $1M ARR
  1. CustomSell $975.7K
  2. DANAConnect $946.0K
$1M - $5M ARR
  1. MindFire $4.3M
  2. Consensus $4.2M
  3. New/Mode $4.0M
$5M - $10M ARR
  1. Regin $9.6M
  2. Accelo $8.6M
  3. Alleyoop $8.1M
  4. RightWave $6.8M
$10M+ ARR
  1. SunGard $2.8B
  2. Rapid7 $248.4M
  3. Acoustic $75.6M
  4. Terminus $60.0M
  5. Replicon $50.0M
  1. 01
    SunGard

    SunGard

    Marketing Automation Software

    Provider of corporate action processes and automation services. The company offers XSP v5, a automation software that supports the corporate life-cycle.

    $3B

    $316M

    250K

    5K

    1989

    Marketing Automation Software

  2. 02
    Rapid7

    Rapid7

    Marketing Automation Software

    Provides security analytics and automation

    $248M

    $89M

    9K

    2K

    2000

    Marketing Automation Software

  3. 03
    Acoustic

    Acoustic

    Marketing Automation Software

    Acoustic is an independent marketing cloud platform driven by a mission to unleash the brilliance in marketers. Acoustic offers the industry’s leading open marketing ecosystem comprised of intuitive, AI-powered products that are purpose-built for marketers

    $76M

    4K

    840

    2019

    Marketing Automation Software

  4. 04
    Terminus

    Terminus

    Marketing Automation Software

    Founded in 2014, Terminus is the industry’s first account-based marketing platform that enables B2B marketers to target companies, engage decision-makers on their terms and accelerate sales pipeline velocity at scale. Launched in early 2015, Terminus is

    $60M

    $118M

    252

    2014

    Marketing Automation Software

  5. 05
    Replicon

    Replicon

    Marketing Automation Software

    Replicon, Inc. is a software company providing cloud time tracking applications including timesheet and expense management software, using SaaS, for automating employee time tracking, project time tracking, expense tracking and resource scheduling.

    $50M

    $20M

    2M

    251

    1996

    Marketing Automation Software

  6. 06
    Insert

    Insert

    Marketing Automation Software

    Pendo provides software product managers and teams with a powerful integrated platform to better understand and improve the product experience. Without requiring any engineering resources, organizations can use Pendo to extend their product to capture ...

    $50M

    $15M

    251

    2013

    Marketing Automation Software

  7. 07
    Zaihui

    Zaihui

    Marketing Automation Software

    Zaihui is a SaaS-based data-driven marketing automation solution for local businesses that offers them with member management, precipitation members, incentive members, and mining member values. Product system offers intelligent precision marketing, integr

    $37M

    $76M

    500

    2015

    Marketing Automation Software

  8. 08
    Ada

    Ada

    Marketing Automation Software

    Ada's AI-powered platform enables enterprise businesses around the world to automate an incredible customer experience that saves time, reduces cost, and strengthens support. Our industry-leading clients like Telus, Upwork and Shopify, trust us to harmoniz

    $35M

    $192M

    5K

    235

    2016

    Marketing Automation Software

  9. 09
    Selligent-Marketing Cloud

    Selligent-Marketing Cloud

    Marketing Automation Software

    Selligent Marketing Cloud is a sophisticated B2C marketing platform that empowers ambitious relationship marketers to maximize every moment they engage with consumers.

    $35M

    60K

    413

    1990

    Marketing Automation Software

  10. 10
    Drift

    Drift

    Marketing Automation Software

    Drift is the Revenue Acceleration platform that uses Conversational Marketing

    $27M

    $107M

    150K

    426

    2014

    Marketing Automation Software

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What are the fastest growing companies doing?

83 of the fastest growing companies that also have the most revenue have a clear expansion revenue strategy. On average, sales reps are selling plans where starting contract value is $4,606.

Those same companies employ 1,678 sales reps that carry a quota. The most common compensation plan used by these companies is a 1:5 ratio of sales rep on target earnings (OTE) to quota. Meaning if a rep can earn $200k in base and commissions, quota target for that year is set at 5x, or $1m in new ARR closed.

If you’re going to build a high growth SaaS company, you need to figure out how to scale with quota carrying sales reps.

Which CEO’s are the most efficient capital allocators?

We can measure this a variety of ways. Which company has the most revenue per employee? What about dollars in revenue compared to dollars raised? What about time, which founder went from $0 to $10m the fastest?

Looking deeper at dollars in revenue compared to dollars raised, bootstrappers take the cake because they self fund (denominator zero). When we look at companies that have raised at least $1m, Actito is the clear winner generating $21m in revenue, growing 100% yoy, on just 1m raised ($.05 dollars raised for every $1 of revenue).

Omnisend comes in a close second with $.08 dollars raised for every dollar of revenue. Doing $19m as of December 2020. Proposify gets honorable mention with $0.46 dollars raised (3.25m) for every dollar of revenue ($7m).

The worst performers here are companies like YayPay with $3.68 dollars raised ($14m) per dollar of revenue ($3.8m). Many of the worst performers just did a round of funding and haven’t had a chance to deploy to drive growth yet. That makes this data less valuable but still illustrative.