Ivana Forbes


Head Of Design at Supermetrics


Born in Serbia in a Mediterranean family with visual expression in her blood Ivana s father s was a photographer mother and brother both worked in print publishing industry. Life in Serbia was challenging so after graduating in graphic design Ivana went to study in Germany. At just the age of 25 she was appointed as the youngest Director of Brand Communications in Central Asia. Now having over 17 years of experience in building strong brands she has successfully delivered strategies and campaigns for big corporations. With a wealth of knowledge and experience today Ivana works as Head of Design at one of the fastest growing finnish companies Supermetrics taking care of overall design related projects. This covers visuals brand and marketing related materials but also product UX and UI design. Focused on the next generation of corporate executives and creative entrepreneurs Ivana Pesic has delivered training in academic institutions and business advice centers across the Europe. Determined courageous and adventurous by nature she often says My work is a creative combination of Mediterranean emotions and German discipline .