Patrick Smith


Chief Marketing Officer at Cvent


EXPERIENCE I have an extremely wide and deep breadth of experience in B2B technology marketing, and have had responsibility for all parts of the B2B marketing equation within large publicly traded software companies throughout my career. My experience includes: - Corporate Marketing - Lead Generation - Branding - Product Marketing - Marketing Communications - Customer Programs (case study creation, customer reference programs) - Public Relations - Analyst Relations - Corporate/Product Messaging - Advertising - Social Media - Online Marketing (web, SEO, SEM) - Strategic Planning - Competitive Intelligence - Speechwriting - Sales Enablement and Support - M&A Communications and Integration - Public Company Communications (earnings calls, 10-K writing) - Supply Chain Network Design - Warehouse Design One of my key strengths in addition to driving leads, increasing awareness, creating compelling content, and building brands, is closely partnering with sales teams to close multi-million dollar deals. From building competitive sales strategies and editing key proposals, to leading sales messaging training sessions and presenting company/solution strategy in deals, I greatly enjoy partnering with sales to drive revenue.