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Adam Baker

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How Dealpad Hit $7.5M Revenue With Founder-Led Sales and LinkedIn Virality (Interview with Co-Founder and CEO Adam Baker)

Adam Baker (Co-Founder and CEO of Dealpad) spoke to Nathan Latka on March 28, 2024.

Dealpad figures from the interview

Revenue
$7.5M
Prior Year Revenue
$3.7M
Pipeline from LinkedIn Post
$1M
New ARR from LinkedIn Post
Nearly $250K
“This post that I put on LinkedIn within seven weeks had generated a million of pipeline for us, and we've closed almost a 250,000 in new ARR.”
“I'm a commercial guy, so my background is revenue. So I'm quite comfortable being in front of the market. But I lead things at Dealpad for my team. I lead by example. I get a 70% higher response rate to my outreach than my sales team because I'm reaching out to CEOs, I'm reaching out to CROs, and they respond well to another CEO reaching out to them rather than an SDR.”
“Of the responses that I get of the responses I've had, 36% have led to sales.”

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How Dealpad Reached $2.3M ARR with 160 Customers in 2023 (Interview with CEO Adam Baker)

Adam Baker (CEO and Co-Founder of Dealpad) spoke to Nathan Latka on August 8, 2023.

Dealpad figures from the interview

ARR (2023)
$2.3M
Customers (2023)
160
Revenue Growth (2023)
100%
Team Size (2023)
16
Year Founded
2021
“Yeah, we've got about a 160 now, just over a 160. We've doubled revenue this year.”
“Yeah, late twenty one. We launched the platform, we were building it from the beginning of twenty one. Essentially in our first year, which was 2021, we booked about 400 k of ARR. Last year, we did about 1.2, and this year, we're gonna finish on about two point anywhere between two point seven and three.”
“Well, we've been to your conferences a couple of times. Thank you. Thank you. They've genuinely worked very well for us. So I think events have worked well for us. We find that we're able to meet the right people at these events and show them the platform. We do a lot of our work on LinkedIn, our buyers are all on LinkedIn. So we're quite intentional about how we use LinkedIn.”

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How Dealpad Helps Sales Teams Win Complex Software Deals at Scale (Talk by CEO Adam Baker)

Adam Baker (CEO of Dealpad) gave a talk on March 17, 2023.

Dealpad figures from the talk

Year Founded
2021
Founder Cold Outreach Response Rate Advantage (2023)
70% more responses than SDR team
“I'm a three time software founder. I've generated $20,000,000 of ARR across my three companies. I'm currently building Dealpad, which helps sales teams generate revenue.”
“The one reason that you'll win more deals is your sales process. And so that's what we focus on at Dealpad, that's what I'm going to talk to you about today in terms of what you can do to implement some ideas in your sales process that will help you win more deals.”
“One of my teams wasted two and a half thousand hours one year selling it into deals that we didn't close across that team. If we redeployed that time into deals we thought we could win or had a better chance of winning, you know, I think we we delivered about 75% of our annual quota that year.”

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Bio

3 x SaaS founder with 2 exits + former COO at The Guardian. Dropped out of school at 16, started first company at 24. Currently building Churnly to help companies deeply understand their ICP, analyze online customer behavior and predict churn. Competitive mixed martial artist and Brazilian Jiu Jitsu brown belt. Lives in London.

Companies

Dealpad

London, United Kingdom · Founded 2020

Revenue
$3.7M
Funding
$4.3M
Team size
8
Customers
160

Company profile →CEO interview →

Churnly

London, United Kingdom · Founded 2018

Revenue
$6.5M
Team size
10
Customers
90

Company profile →