Anthony Kennada

BIO

Im a B2C marketer trapped in a B2B body. As the CMO of Front my team and I are taking on email -- the customer communication standard that has not seen much innovation since Wilson Phillips was on top of the global music charts. With over 5500 customers and over 138M in funding we are well on our way. By rethinking email in context of business productivity Front is building a brand for knowledge workers across the globe who care deeply about doing great meaningful work. Prior to joining Front I was the founding CMO at Gainsight. My team and I are credited with creating the Customer Success category a business imperative profession and software category that helps subscription companies grow sustainably by becoming customer obsessed. By focusing on human first community building content marketing live events and creative activations we developed a new playbook for B2B marketing that built the Gainsight brand and fueled the company s growth from 0 to over 100M of ARR. I published my marketing playbook at Gainsight with Wiley in 2019 in a book titled Category Creation How to Build a Brand that Customers Employees and Investors Will Love. The book debuted as a number one new release on Amazon. At Gainsight I was responsible for the company s global marketing strategy including demand generation brand and communications product marketing company enablement and inside sales. My team and I created the Pulse community of Customer Success professionals which in its first seven years welcomed over 25000 executives to conferences on three continents and 50 chapters of PulseLocal communities across the globe. Im honored to have received the following distinctions - 2019 Comparably Best Marketing Leaders Award - 2019 TOPO Summit Excellence in Marketing Award - 2019 Data-Driven CMO Innovation Award - 2018 DMN 40 Under 40 Award - 2016 Pepperdine University 40 Under 40 Ive previously worked at Box LiveOffice and Symantec and serve as an investor advisor and board member to enterprise software startups around the globe.