Chris Jefford

BIO

Co-founder and CEO of Truant London. Creative, entrepreneurial, strategic, and commercial, he helped build Truant London into one of the most credible independent award-winning creative agencies in the UK. Learning to code at an early age, he ran his first business venture at the age of 14 and has taken career paths that have kept me close to the creative side of technology. He was part of an original dot-com start-up in the late nineties, seen and been excited by the evolution of online. This interest took him into various roles at online businesses, including being a product manager at the world's first online media-monitoring service before moving into advertising in the mid-2000s, where he helped craft communications, innovation, and creative strategies for some of the UK's best-loved brands.