Bio
Geraldine McBride is a leading international expert on IT and business strategies in the context of digital disruption and change. Her latest venture is the groundbreaking Intelligent Assistant software company MyWave, founded in 2013, whose IA Frank is revolutionizing the way customers interact with their data and the world around them. Frankcontrols a dynamic CMR (customer managed relationship) technology that turns traditional CRM on its head by putting the customer in control of getting seamless personalized experiences anytime, anywhere, on any device. MyWave is a world leader in the intelligent assistant category, with revolutionary technology, user interface design, and data privacy protection.