Bio
James Varga founded The ID Co. (previously miiCard) with a mission to create trust online through the miiCard Digital Passport for consumers and its B2B service DirectID. The core premise of The ID Co. is that by leveraging an individual’s trusted relationship with their bank, it can extend trust online to open up new opportunities globally andinstantly. This layer of trust on the Internet will make it possible to change our understanding and experience of the world by allowing everyone to more easily and securely interact and transact with more people. Over his more than 20-year career in technology, James has held a number of senior level positions in marketing, technology and management roles. Most recently, he served as a co-founder and director of Money Dashboard, the UK’s leading personal finance management tool. He also created beblu, the first mini-component computer system designed for the living room; led a knowledge assessment service; a digital agency for websites and financial service applications named lightershade; and founded Squarepeg, an eBusiness consultancy specializing in CRM and sales management.