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LA
Lou Aronson
CEO at Discourse Analytics
BIO
CEO & Founder at Discourse Analytics, Inc. Specialties: Cross-channel and cross-platform personalization modeling and and profile building. Focused on building profiles of individual audience members based upon their "key drivers" as part of developing more predictive segments and clusters that are tied more to "why" and preferences than who and what. Able to utilize technology to unlock potential for all manner of individual engagement within the construct of an audience. Prior life experience includes building and managing a law firm while rendering legal advice in all phases of casino acquisition, lending, development and licensing
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