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Mihai Toma

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How New Genre Hit $400K in Revenue in Its First Year Working With Accel Europe (Interview with CEO Mihai Toma)

Mihai Toma (Co-Founder and CEO of New Genre) spoke to Nathan Latka on March 7, 2023.

New Genre figures from the interview

Revenue (Year 1) (2022)
Approximately $400K
Projects Completed (2022)
44
Biggest Client Relationship (2022)
$80K
Team Size (2023)
4 full-time
Minimum Engagement Fee (2023)
$10K
“So our team is four. So it's myself, my co founder Jack, and then we have two full time folks plus a team of freelancers. This is our specialists that we onboard based on each project.”
“So our minimum engagement fee is 10 ks. So we don't touch projects less than 10 ks. But on average, a project is around 30 to 50 ks.”
“So last year because we established newgenre as a company in April of last year. So in one month, we're gonna be turning one. Given that, you know, I've been doing this freelance a number of years beforehand and working in design for even more than that. My co founder, he was leading a web agency beforehand. But in our first year, we actually did 44 projects.”

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Bio

Mihai Toma is a creative entrepreneur based in London. He's the co-founder & CEO of New Genre, a creative studio crafting brands, products & experiences for ambitious leaders. Clients include: Tessian, Accel, Gravity Sketch, Sylvera, to name a few. Apart from New Genre, he's currently building Attached (attached.app), the easiest way to send, review & get proposals approved on the internet.

Company

New Genre

London, United Kingdom · Founded 2014

Revenue
$1M
Team size
4
Customers
20

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