GetLatka interview
How BrightLocal Reached 3,500 Customers with 2% Monthly Gross Logo Churn in SMB Local SEO (Interview with Founder and CEO Myles Anderson)
Myles Anderson (Founder and CEO of BrightLocal) spoke to Nathan Latka on June 11, 2018.
BrightLocal figures from the interview
- Active Customers (2018)
- 3,500
- ARPU (2018)
- $100 per month
- Gross Logo Churn (2018)
- 2% per month
- SaaS Revenue Growth (2018)
- About 50% year on year
- Team Size (2018)
- 120
“We actually have a big operation in The Philippines. We have about 85 people over there, and they do a very kind of specific service to our particular niche, which is basically helping local businesses get more visibility online by managing their presence on sites like Yelp, for example, or all kind of Google My Business.”
“Our churn is around 2%.”
“We probably spend about about a $150 per acquisition. … And our, you know, our kind of LTV is, you know, it varies on the kind of type of customer and whether they go to the sort of service side of what we do, but it's kind of north of a thousand dollars.”
Bio
In my capacity as BrightLocal founder and CEO, I get involved in all areas of the business, but my two biggest passions are our tools and our customers. It's my job to ensure that we continue to extend and improve our platform to meet our customers' ever-changing needs. But it's just as important that we deliver excellent customer service to match our tools; one without the other just doesn't cut it!